After struggling and even struggling, American fashion franchise stores are getting more and more, better and more professional. Some well-known independent fashion boutiques, such as SaksFifthAvenue and NeimanMarcus, have regained the fashion trends of the luxury goods industry and have shown good profitability, and they are successfully making breakthroughs.
The operating methods of the independent fashion franchise store include providing high-quality services, excavating and recommending talented designers and franchisees, and liaising with well-known designers to design new fashion products for the store. There are also a number of specialty retailers who have chosen store addresses next to restaurants and bars to attract more customers.
FREDSEGAL/RONHERMAN (California)
Turnover of $75 million In 1968, Fred Segal opened a 20m2 denim franchise store in Melrose Avenue, Los Angeles, eventually expanding the store and occupying the entire neighborhood. In 1985, Fred Segal opened its second franchise store in Santa Monica. Ron Herman, who has the largest business space in Melrose Avenue, sells new designer designs, his own RHVintage collection, and jewelry and CD recordings.
Herman opened a series of independent fashion stores in Beverly Hills, Los Angeles, Brentwood and Costa Mesa, Malibu and other places, winning an unprecedented reputation, mainly selling brands including Miu Miu, Marc Jacobs and Missoni. Herman received $40 million in sales from five stores, and is also working to develop online trading and sell its own brands in Asia and Europe.
MITCHELLS and RICHARDS (Connecticut)
Turnover of US$65 million In 2003, Mitchells Store in Westport, Connecticut, significantly adjusted the layout of its 2,600-square-meter office space. Women’s clothing occupies a larger area, and the previous office space was used by men’s clothing retailers. In Mitchells and Richards stores in Greenwich, Connecticut, new fashion brands such as Manolo Blahnik and Jill Sande were added in 2004. Both stores also entered the Hermes store. Mitchells and Richards often have the same source of merchandise, but their customer base rarely overlaps. For example, Tod's and Prada handbags are extremely popular in Mitchells stores, and Mitchells is also actively developing the jewellery business. He frequently collaborates with designers such as Rene Lewis, David Yurman, and Michael Beaudry, hoping to catch up with Richards's success in this area.
SCOOP
Turnover of US$40 million In 1996, Stephanie Greenfield and Yuz Abraham opened the first Scoop franchise store, aiming to create an all-inclusive form of fashion store. Today, Scoop franchise stores have grown to eight locations in SoHo, West Village, and Upper East Side in Manhattan, New York; Greenvale, New Jersey; East Hampton in New York; Greenwich, Connecticut; Shore Club in Miami and Las Vegas. Has achieved a notable success. Scoop stores expand as much as possible and separate men's and women's clothing into separate departments. Scoop follows a new development concept, paying particular attention to those children who are sensitive to fashion trends and are between 2 and 12 years old. Scoop is planning to open a new store on Washington Avenue in West Village, Manhattan.
JEFFREY New York JEFFREY Atlanta
The turnover of $ 33 million founder Jeffrey Kalinsky has always been sensitive to the new trend of fashion. Recently, the Jeffrey New York store introduced the women's new collection launched by the designers Johnson Hartig and Cindy Greene, named Libertine. While inheriting traditional tweed jackets and knitwear design techniques, they boldly adopted avant-garde cutting techniques with original piping. Use silky hollows. Jeffrey Kalinsky also organized a number of designers to design original products for the store, such as the ProjectAlabama series, which has a limited sale of 14 kits. The single price is up to 12,000 US dollars. Famous designer Peel Cardin also designed fashion for Jeffrey.
WILKESBASHFORD (San Francisco)
Turnover of $32 million Wilkes Bashford's franchise is more avant-garde but more elegant. It doesn't give up on catching the trend but respects tradition more. Since 1966, WilkesBashford has become one of the most outstanding franchises in the business center of Union Square in San Francisco. Women's wear includes brands such as Agnona and Monique Lhuillier, as well as men's wear such as Brioni and Kiton. Three years ago, Wilkes Bashford opened a 930-square-meter store at Stanford Shopping Center in Palo Alto, Calif., and opened the Wilkes Sports Center in St.Helena and Mill Valley, specializing in Bogner skiwear and other leisure products. In a flagship store in the San Francisco business district, a baby shop was established.
StanleyKorshak (Dallas)
Turnover of $30 million Two years ago, Crawford Brock bought the 4600 square meter luxury goods franchise store. Before that, he served as chairman of Stanley Korshak for a long time. Today, Crawford Brock has converted Stanley Korshak franchise stores into stores that sell avant-garde new products, such as the BehnazSarafpour and Roberto Cavalli collections. Crawford Brock also expanded the company's business into home and wedding products, and built a bar at the entrance to the franchise. CrawfordBrock also plans to open three new women's designer brand stores in January next year.
"We plan to extend the company's business to every fashion field and set up a five-year plan," Brock said.
TOOTSIES (Houston)
Turnover $29 million The Tootsies franchise is known for selling colourful product lines such as Missoni, Etro and D&G. The shop is planning to invite several young designers to prepare for spring new products, including DerekLam, Wyeth and BehnazSarafpour.
According to Mickey Rosmarin, chairman of the Tootsies franchised store, the Dallas and Atlanta divisions of the Tootsies franchise have the strongest momentum, and the company began to grow from the Houston flagship store and the San Antonio store. Last fall, the Tootsies Atlanta store doubled after its successful relocation.
MARIO'S (Portland, Oregon and Seattle)
Turnover of $25 million To ensure that the entire company focuses on services, the Mario's Portland store opened last year began implementing a special shopping service called 1-2-1 service. Mario's also has a branch in Seattle. Lynwood Holmberg, director of marketing at the company, said that Mario's strength lies in the integration of various resources, so they are very closely linked. In 2003, Mario's added brands such as Chloé, DerekLam and Agnona, and launched new footwear products, including Georgina Goodman handmade shoes and Edmundo Castillo sexy high heels. Holmberg said the company is planning to sell more single-piece products such as cashmere sweaters and fashionable jackets.
HIRSHLEIFER'S (New York)
US$18.5 million in revenue Hirshleifer's continues to follow its usual pragmatic plan to acquire new properties for its popular sources, collect more designer new products, and consolidate the importance placed on customers.
The company's 170-square-meter franchise stores will open in the near future, and the same area of ​​Gil Sand will appear before consumers. The Chanel perfumes liked by local women in the United States will double their business area; the 75-square-meter noodle shop JimmyChoo and other personalized stores will soon open. Retailers seem to prefer to run an independent professional department.
LOUIS (Boston)
$18 million in turnover The women's line that Louis (Boston) runs comes from the work of new and mature designers. In 2003, DebiGreenberg acquired the shares of its father, operating products including Age, Colombo, Goat and Octo-Hettabretz and Marni, LoroPiana, Balenciaga and ZacPosen. Today, the 420-square-meter Louis (Boston) franchise is transformed into a music bar, and a Morgenthal Frederics eyewear counter is set up in the main hall, as well as a luxury homeware department.