2016 Ningbo International Fashion Week ESBACK Yi Si Jun Kai fashion women's brand released

Unfamiliar flowers - quoted from the ancient Wu Yue Wang gave his wife a letter, the original sentence is "unfamously bloom, can be slowly attributed to", a beautiful mood, meaning good. Mood is the "field path." Walking up and down the street, not hurrying, the mood is poetic, elegant and scattered; flowers are natural, plain and bleak, not as usual. The unfathomable flowering is the return of tranquility to the natural environment, listening to the beautiful echoes away from the noise, and enjoying peace and quiet in the time of simplicity and slowness.

Brand interpretation

ESBACK takes its "BACK" meaning. Return to the original material (natural and comfortable cotton and linen material), return to the original color (warm and beautiful earth color), return to the design (individual self designer style). "Ise Junkai" means "looking forward to the return of self."

In ESBACK's brand culture, brand claims are more important than brand stories. "Find, reflect, precipitate, return" four subsections. It is both the four seasons of life and the process of returning to self.

The advertising slogan "Dust Matter, Yi Si Junkai" constitutes a complete "return" mood.

Brand spirit

ESBACK respects the spirit of ingenuity and is convinced that if there is one thing worth doing, it is worth doing it well.

I hope that like a craftsman, I will be down-to-earth, focus on an ordinary thing, and make it perfect. I hope I can always maintain my heart like an artist.

Product Overview

ESBACK Couture respects the harmony between man and nature, swaying the urban women's feelings of individuality, fashion, elegance and atmosphere. Target Consumers 25-40-year-old women, 25-year-old women, to learn the nutrients of life experience, walk in the cultivation of the heart, redefine self, self return, independent claims on the road.

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Momo - 腊 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 不 不 不 不 不 不 不 不 不 不 不 不 不 腊 腊 腊 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色 粉色The full color system.

Strange and quiet - misty blue - silent, a beautiful world out of pollution. Pure and natural, plain, blue, gentle, watery, light and light, like the quiet lake in Liaoyuan, quiet and full of power.

Unfamiliarity - Yellow Green - Carefully savoring the use of natural colors inspired by the earth, symbolizing the broad tone and poetic, almost earthy earth color, comfortable and low-key.

Momo - Echo - the green ancestry - kind of listening, infinity wide pursuit of the most authentic voice of the self. Pure and eye-catching green is a kind of real soul. Without disguising and deliberately dressing up, it can't help but think of the lush green grassland and radiates a vital spring. The purity of black and white indicates warmth and exquisiteness, and it also speaks of individuality and publicity.

ESBACK Parenting Series Theme Concept

Source of inspiration: Memories about stealing Mom's clothes as a child

Every girl likes to swear that her mother is not stealing her clothes. The dress is always too long. When she walks in the room, she carefully puts on her skirt. There is also a chance to run in front of a mirror and imagine what you’re after growing up, laughing for a while.

The design of parent-child funds is rooted in the ESBACK brand connotation.

Dress like mother!