Xinhua News Agency, Rio de Janeiro, August 22, another "gold medal" - "Made in China" Rio
Xinhua News Agency reporter
The 32-year-old Rio Olympic volunteer Pedro has never been to China, but he is feeling China like never before.
——Wake up every morning at the foot of Monte Cristo, the bed is neatly arranged. It is a volunteer uniform and backpack produced by 361 degrees. It is also the standard dress of Pedro every day.
——From home to work in the Olympic area, Pedro will spend at least one and a half hours. His main means of transportation is the subway. The “big guys†who transport countless Brazilian citizens and tourists to watch the Olympic Games every day are long-distance passengers. made.
——A few days after work, Pedro fell in love with all kinds of Olympic pins (badges). What he did not expect was that the official Olympic badges, plush toys, etc. of the Rio Olympic Games were actually “Made in Chinaâ€.
......
“Made in China†has never shown itself so densely in the Olympic Games held abroad. When Chinese athletes fought bravely in the Olympics and glory for the country, "Made in China" swayed in another "court" behind the scenes, and rushed forward to earn a "gold medal" for the motherland.
"Lianzhong Sanyuan" and "First Time"
From Beijing to London, to Rio.
This is the third consecutive time that Beijing Huajiang Culture Development Co., Ltd. has become a franchise dealer for the Summer Olympics. It was the Rio Olympic badge they designed that made Pedro love it.
Chen Shaoshu, chairman of Huajiang Culture, said that Huajiang has obtained three exclusive categories of exclusive distribution rights for badges, mascots, plush toys and porcelain crafts, and designed more than 1,100 products, totaling more than 5 million.
Although the badges are small, the learning inside is not small. They were impressed by the London Olympic Organizing Committee. It is a very challenging idea: designing the 2012 badge.
From impression to recognition, only the Huajiang people know that in order to cross the cultural gully, they especially emphasize the integration of the Olympic essence and urban culture in the badge creative, English afternoon tea, London 33rd District, Royal Park, London Bridge The British characteristics have become their creative source, and the "first battle" outside the country, Huajiang has won great praise.
Chen Shaoshu said: "This time we continue the creative ideas of the localization of the London Olympics, and invited the design team in Rio to select a lot of designs with Brazilian style and Rio elements."
If the design of the badge is Huajiang's "old line", the mascot plush toy franchise distribution is obtained by the big girl on the sedan - the first time.
The first answer was nearly perfect, and the highly restored mascot became a "hot". Nick Bryce, chief commercial officer of the Olympic Official Authorized Store, said that the Olympic mascots "Veniceius" and "Tom" are well-deserved sales stars in terms of sales of single items.
The same "first time" is also the 361 degree company, they become the official supporter of the Rio Olympic Games, the first Chinese sporting goods brand to sponsor the Summer Olympics, the official competition for the Rio Olympic and Paralympic Games and all the test matches. Specialized sports equipment is provided by technical officials, medical personnel, service area service personnel, public area service personnel and torch relay.
Sponsoring the Rio Olympics is not a 361 degree whim. Since the 2010 Guangzhou Asian Games, 361 degrees has frequently become a sponsor of the competition. When Adidas withdrew from the Olympic sponsors, 361 degrees decisively seized the opportunity.
Ding Wu, President of 361 Degrees, revealed that sponsoring the Rio Olympic Games is a strategic deepening and continuation of 361 degrees. The company will officially enter the Brazilian market and set up a representative office. In the future, it is also intended to invest in Brazil to set up factories to radiate throughout South America.
Pedro really likes his "uniform". He said: "We made a pair of shoes, two trousers, three tops, clothes and shoes are very comfortable and cool. Look, pants are still detachable, Can become shorts."
What Pedro doesn't know is that the design, development and production of official uniforms lasted for more than two years. On the basis of the Brazilian elements, considering the various types of people will face problems such as sun, rain, and sports, official uniforms. The design emphasizes comfort, versatility and durability, and is cleverly designed for different functional requirements. "Accounting for etiquette, referee and other clothing, a total of 390,000 pieces were provided." Ding Wu said.
This is our standard!
Chinese Taekwondo players won two gold medals at the Rio Olympics, but few people know that the game has not yet started, and China Manufacturing has won a "gold medal" on the field!
The equipment standards for the three items of Taekwondo, Wrestling and Judo are Chinese standards!
Zhai Zhiliang, chairman of Taishan Sports Group, said: "Although we are equipment suppliers from the 2004 Athens Olympic Games, it was previously the European world, and your equipment can meet the standards of others before entering the international competition."
Since 2008, Taishan Sports has spent more than 100 million yuan each year on innovative research and development.
Innovation has brought about change. Whether it is safety or environmental protection, Taishan Sports' products have begun to be at the forefront of the world, even surpassing European companies. This has also been recognized by some individual international sports organizations, and some Taishan standards have become international standards.
As the equipment supplier of the four Olympic Games, Taishan Sports provided nearly 10,000 pieces of equipment for 11 major items such as Taekwondo, Judo, Wrestling, Track and Field, and Bicycle. But the most proud of it is Taekwondo, Wrestling, Judo III. The project uses the product standard of Taishan Sports as the equipment standard.
It is not only the Taishan family that has become the standard. Double Happiness has been the Olympic equipment supplier for the fifth time, this time they provide equipment for table tennis and badminton events.
When a reporter asked about the use of new materials and plastic balls produced by Double Happiness, both Chinese players, Ochalov and Fukuhara Ai gave a positive answer. The ITTF President Thomas also said that the new material table tennis is very good and "has achieved the desired improvement".
If the Chinese Army’s most exciting and inspiring patriotic game is selected, the Chinese women’s volleyball team can say who they are. In Rio, the girls showed the spirit of the old women's volleyball team that united and forged ahead, and many people did not know that, on the field of their competition, the volleyball net column, referee chair and other equipment were all from the Chinese enterprise Jinling Sports.
Three years ago, I broke the monopoly of Japanese brands on the international volleyball competition for decades. Li Jiangang, general manager of Jinling Sports, said: "We rely on the spirit of such women's volleyball team, hoping to make China's manufacturing world famous."
Walking in the Maracana Stadium, Gree air-conditioners can be seen everywhere. This air-conditioning company that has already established a plant in Brazil has become the official supplier. Xie Dongbo, general manager of Gree Electric Brazil, said that Gree has been working in Brazil for 17 years.
Ten years ago, Gree was awarded the title of “Brazil's Most Satisfactory Brand†by the Brazilian Public Opinion Bureau. Xie Dongbo proudly said: “Today we can confidently say that Gree Standard has become the industry standard for the entire air-conditioning industry in Brazil.â€
“Standing†lies in the continuous integration of local culture. “The most important thing about the localization strategy is to look at Brazil from the perspective of Brazilians, respect, adapt and integrate into the local social culture and keep up with the 'Brazil rhythm'.†Xie Dongbo, who is very fluent in Portuguese, said.
Ajmar Santos, director of the Rio International Organizing Committee for International Relations and Cooperation, said that the companies that can become Olympic sponsors are very good. "In my opinion, Gree has been recognized by Brazilians as a 'Brazil company'. ."
More than "Made in China"
On the streets of Rio in Olympic time, there are “361 degrees of walking†everywhere; the subway line 4 trains that whizzing past will transport 300,000 people every day to enter the Olympic venue; more than 200 sets of security inspection equipment from Tongfang Weishi will be stationed in the major competition areas; Chinese sports equipment can be seen everywhere in the venue...
China’s manufacturing has never been so concentrated in the space that has been shown in the Olympics. Behind it is the growing power of a big country and the spirit of a new era of innovation and innovation.
What is especially surprising is that the sparkling Rio is made in China, and it is far more than "Made in China."
From "Made in China" to "Made in China" is a symbol of the economic growth of a big country.
Huajiang, 361 Degrees, Gree, Taishan, and Double Happiness are all the same. Design and innovation are their core competitiveness. Chen Shaoshu said: "Only continuous innovation can survive."
More and more Chinese companies are showing their "high position" in various ways.
About 400% of the vehicles on the No. 4 subway line opened by the Olympic Games are from China CRRC Changchun Railway Co., Ltd., and Rodriguez Vieira, the director of the Transportation Department of Rio de Janeiro, told reporters that the subway trains produced in China are already in the Metro Line 1 and Line 2 have been in operation for several years. “The state government and the public are very satisfied with these vehicles. It can be said that they are 100% accepted, so most of the Olympic routes we use Chinese trains.â€
Pedro is even more empathetic. As a native Brazilian, the convenience that the subway has brought to his trip is self-evident. "These cars are so fast," Pedro said.
The State Grid Brazil Company assumed the operation and maintenance of the main channel for power supply in Rio de Janeiro and São Paulo and Brasilia at the Rio Olympics. Qu Yang, deputy general manager of the company, said that the Brazilian side has made a special trip to China to study and exchange the successful practice of power saving in the Olympic Games for the Olympics. Some of the better management experience can be escorted in the Olympic Games.
Whether it is tangible or intangible, Pedro really feels the changes that Chinese manufacturing has brought to Brazil. He has already started to learn Chinese. He has given himself a Chinese name called "Gao Lei", which was in his impression. Only the distant country of "Li Xiaolong" and "Kung Fu" has now given him a new understanding. "There is a chance to really see it," he said.
Pedro thought of China to see if Chinese companies want to go out more. Ding Wuhao said: "We can become a sponsor of the Olympic Games. We feel that our sense of responsibility is even heavier. We hope to take this opportunity to further participate in the global market and showcase the Chinese sports products and brands to the world to fight for more' Gold medal!! (Note holder: Wang Hengzhi, involved in writing: Chen Weihua, Yang Shilong, Zheng Xiaotong, Yao Youming, Wang Chunyan)
Xinhua News Agency reporter
The 32-year-old Rio Olympic volunteer Pedro has never been to China, but he is feeling China like never before.
——Wake up every morning at the foot of Monte Cristo, the bed is neatly arranged. It is a volunteer uniform and backpack produced by 361 degrees. It is also the standard dress of Pedro every day.
——From home to work in the Olympic area, Pedro will spend at least one and a half hours. His main means of transportation is the subway. The “big guys†who transport countless Brazilian citizens and tourists to watch the Olympic Games every day are long-distance passengers. made.
——A few days after work, Pedro fell in love with all kinds of Olympic pins (badges). What he did not expect was that the official Olympic badges, plush toys, etc. of the Rio Olympic Games were actually “Made in Chinaâ€.
......
“Made in China†has never shown itself so densely in the Olympic Games held abroad. When Chinese athletes fought bravely in the Olympics and glory for the country, "Made in China" swayed in another "court" behind the scenes, and rushed forward to earn a "gold medal" for the motherland.
"Lianzhong Sanyuan" and "First Time"
From Beijing to London, to Rio.
This is the third consecutive time that Beijing Huajiang Culture Development Co., Ltd. has become a franchise dealer for the Summer Olympics. It was the Rio Olympic badge they designed that made Pedro love it.
Chen Shaoshu, chairman of Huajiang Culture, said that Huajiang has obtained three exclusive categories of exclusive distribution rights for badges, mascots, plush toys and porcelain crafts, and designed more than 1,100 products, totaling more than 5 million.
Although the badges are small, the learning inside is not small. They were impressed by the London Olympic Organizing Committee. It is a very challenging idea: designing the 2012 badge.
From impression to recognition, only the Huajiang people know that in order to cross the cultural gully, they especially emphasize the integration of the Olympic essence and urban culture in the badge creative, English afternoon tea, London 33rd District, Royal Park, London Bridge The British characteristics have become their creative source, and the "first battle" outside the country, Huajiang has won great praise.
Chen Shaoshu said: "This time we continue the creative ideas of the localization of the London Olympics, and invited the design team in Rio to select a lot of designs with Brazilian style and Rio elements."
If the design of the badge is Huajiang's "old line", the mascot plush toy franchise distribution is obtained by the big girl on the sedan - the first time.
The first answer was nearly perfect, and the highly restored mascot became a "hot". Nick Bryce, chief commercial officer of the Olympic Official Authorized Store, said that the Olympic mascots "Veniceius" and "Tom" are well-deserved sales stars in terms of sales of single items.
The same "first time" is also the 361 degree company, they become the official supporter of the Rio Olympic Games, the first Chinese sporting goods brand to sponsor the Summer Olympics, the official competition for the Rio Olympic and Paralympic Games and all the test matches. Specialized sports equipment is provided by technical officials, medical personnel, service area service personnel, public area service personnel and torch relay.
Sponsoring the Rio Olympics is not a 361 degree whim. Since the 2010 Guangzhou Asian Games, 361 degrees has frequently become a sponsor of the competition. When Adidas withdrew from the Olympic sponsors, 361 degrees decisively seized the opportunity.
Ding Wu, President of 361 Degrees, revealed that sponsoring the Rio Olympic Games is a strategic deepening and continuation of 361 degrees. The company will officially enter the Brazilian market and set up a representative office. In the future, it is also intended to invest in Brazil to set up factories to radiate throughout South America.
Pedro really likes his "uniform". He said: "We made a pair of shoes, two trousers, three tops, clothes and shoes are very comfortable and cool. Look, pants are still detachable, Can become shorts."
What Pedro doesn't know is that the design, development and production of official uniforms lasted for more than two years. On the basis of the Brazilian elements, considering the various types of people will face problems such as sun, rain, and sports, official uniforms. The design emphasizes comfort, versatility and durability, and is cleverly designed for different functional requirements. "Accounting for etiquette, referee and other clothing, a total of 390,000 pieces were provided." Ding Wu said.
This is our standard!
Chinese Taekwondo players won two gold medals at the Rio Olympics, but few people know that the game has not yet started, and China Manufacturing has won a "gold medal" on the field!
The equipment standards for the three items of Taekwondo, Wrestling and Judo are Chinese standards!
Zhai Zhiliang, chairman of Taishan Sports Group, said: "Although we are equipment suppliers from the 2004 Athens Olympic Games, it was previously the European world, and your equipment can meet the standards of others before entering the international competition."
Since 2008, Taishan Sports has spent more than 100 million yuan each year on innovative research and development.
Innovation has brought about change. Whether it is safety or environmental protection, Taishan Sports' products have begun to be at the forefront of the world, even surpassing European companies. This has also been recognized by some individual international sports organizations, and some Taishan standards have become international standards.
As the equipment supplier of the four Olympic Games, Taishan Sports provided nearly 10,000 pieces of equipment for 11 major items such as Taekwondo, Judo, Wrestling, Track and Field, and Bicycle. But the most proud of it is Taekwondo, Wrestling, Judo III. The project uses the product standard of Taishan Sports as the equipment standard.
It is not only the Taishan family that has become the standard. Double Happiness has been the Olympic equipment supplier for the fifth time, this time they provide equipment for table tennis and badminton events.
When a reporter asked about the use of new materials and plastic balls produced by Double Happiness, both Chinese players, Ochalov and Fukuhara Ai gave a positive answer. The ITTF President Thomas also said that the new material table tennis is very good and "has achieved the desired improvement".
If the Chinese Army’s most exciting and inspiring patriotic game is selected, the Chinese women’s volleyball team can say who they are. In Rio, the girls showed the spirit of the old women's volleyball team that united and forged ahead, and many people did not know that, on the field of their competition, the volleyball net column, referee chair and other equipment were all from the Chinese enterprise Jinling Sports.
Three years ago, I broke the monopoly of Japanese brands on the international volleyball competition for decades. Li Jiangang, general manager of Jinling Sports, said: "We rely on the spirit of such women's volleyball team, hoping to make China's manufacturing world famous."
Walking in the Maracana Stadium, Gree air-conditioners can be seen everywhere. This air-conditioning company that has already established a plant in Brazil has become the official supplier. Xie Dongbo, general manager of Gree Electric Brazil, said that Gree has been working in Brazil for 17 years.
Ten years ago, Gree was awarded the title of “Brazil's Most Satisfactory Brand†by the Brazilian Public Opinion Bureau. Xie Dongbo proudly said: “Today we can confidently say that Gree Standard has become the industry standard for the entire air-conditioning industry in Brazil.â€
“Standing†lies in the continuous integration of local culture. “The most important thing about the localization strategy is to look at Brazil from the perspective of Brazilians, respect, adapt and integrate into the local social culture and keep up with the 'Brazil rhythm'.†Xie Dongbo, who is very fluent in Portuguese, said.
Ajmar Santos, director of the Rio International Organizing Committee for International Relations and Cooperation, said that the companies that can become Olympic sponsors are very good. "In my opinion, Gree has been recognized by Brazilians as a 'Brazil company'. ."
More than "Made in China"
On the streets of Rio in Olympic time, there are “361 degrees of walking†everywhere; the subway line 4 trains that whizzing past will transport 300,000 people every day to enter the Olympic venue; more than 200 sets of security inspection equipment from Tongfang Weishi will be stationed in the major competition areas; Chinese sports equipment can be seen everywhere in the venue...
China’s manufacturing has never been so concentrated in the space that has been shown in the Olympics. Behind it is the growing power of a big country and the spirit of a new era of innovation and innovation.
What is especially surprising is that the sparkling Rio is made in China, and it is far more than "Made in China."
From "Made in China" to "Made in China" is a symbol of the economic growth of a big country.
Huajiang, 361 Degrees, Gree, Taishan, and Double Happiness are all the same. Design and innovation are their core competitiveness. Chen Shaoshu said: "Only continuous innovation can survive."
More and more Chinese companies are showing their "high position" in various ways.
About 400% of the vehicles on the No. 4 subway line opened by the Olympic Games are from China CRRC Changchun Railway Co., Ltd., and Rodriguez Vieira, the director of the Transportation Department of Rio de Janeiro, told reporters that the subway trains produced in China are already in the Metro Line 1 and Line 2 have been in operation for several years. “The state government and the public are very satisfied with these vehicles. It can be said that they are 100% accepted, so most of the Olympic routes we use Chinese trains.â€
Pedro is even more empathetic. As a native Brazilian, the convenience that the subway has brought to his trip is self-evident. "These cars are so fast," Pedro said.
The State Grid Brazil Company assumed the operation and maintenance of the main channel for power supply in Rio de Janeiro and São Paulo and Brasilia at the Rio Olympics. Qu Yang, deputy general manager of the company, said that the Brazilian side has made a special trip to China to study and exchange the successful practice of power saving in the Olympic Games for the Olympics. Some of the better management experience can be escorted in the Olympic Games.
Whether it is tangible or intangible, Pedro really feels the changes that Chinese manufacturing has brought to Brazil. He has already started to learn Chinese. He has given himself a Chinese name called "Gao Lei", which was in his impression. Only the distant country of "Li Xiaolong" and "Kung Fu" has now given him a new understanding. "There is a chance to really see it," he said.
Pedro thought of China to see if Chinese companies want to go out more. Ding Wuhao said: "We can become a sponsor of the Olympic Games. We feel that our sense of responsibility is even heavier. We hope to take this opportunity to further participate in the global market and showcase the Chinese sports products and brands to the world to fight for more' Gold medal!! (Note holder: Wang Hengzhi, involved in writing: Chen Weihua, Yang Shilong, Zheng Xiaotong, Yao Youming, Wang Chunyan)
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