Big-name stares at young consumer groups Luxury brands are especially young for China

Versace Design Director Donatella Versace

Yesterday, Donatella Versace, the head of the internationally renowned brand Versace, revealed that Versace will be more inclined to meet young consumers in China. The reporter found that launching a young consumer market has become a strategy for many luxury brands in China.

Some of the big names in transition cater to young people

"Our design will be more inclined to cater to young people's tastes." Ms. Donatella Versace said that Versace's future development in China will also focus on its young positioned deputy card - JC Versace.

Chanel, who has always been famous for its classics, also explored the young market early this year and launched a series of products specifically for young people aged 20 or younger. Zegna's younger style Z.Zegna will also be faster than its main brand in China. The reporter learned from the collection of young brands in the international brand positioning of the United States and the United States Department Store, the reason why these brands chose the United States and the United States Department Store, it is fancy to the young position of the Xidan shopping district.

Versace Young Brand Sells Only in China

Giancarlo Di Risio, CEO of Versace Group, told the reporter: “Our JC Versace brand is only launched in China. This is also the trend of the development of international first-line brands in China.” According to a report by Ernst & Young, a luxury consumer in Mainland China At present there are about 160 million people, most of whom are between 25 and 50 years old.

China's luxury consumer group is younger than Europe and the United States

“The age group of Chinese luxury brand consumer groups is lower than that of Europe and the United States.” Ouyang Kun, a luxury marketing expert from the World Luxury Goods Association’s China representative office, said that luxury goods, as a new thing, are more attractive to young people, along with young people’s As it grows, the age composition of luxury consumers in China will gradually converge with Europe and the United States.

Versace’s classic design, used to cater to the Chinese market, has also begun to rejuvenate.