Capital and fashion showdown: Valentino changer Permir?

Yesterday, I spoke to my friends in the industry about the rare designer Valentino on the red carpet, and savoring his most sturdy and classic red evening dresses. Ignoring its tragic experience of being counterfeited in China, there is no doubt that this is a real big name, and that big names must be accessible to ordinary people. However, the news I heard recently made me suddenly sigh: Perhaps one day, more and more we can wear it, and at the same time, the classic and noble red may no longer exist.

Industry news proved to be completely true. Last month, the stock of VFG (Valentino Fashion Group) resumed trading on the Milan Stock Exchange after a two-day suspension. At this time, 29.6% of shares have changed hands. The new buyer is Europe's largest private equity investor - - Permir, United Kingdom, from the Marzotto family, the back office owner of International Capital Growth. It is said that according to the usual style, Permir has always liked to enjoy the feeling of full control, so private further communication is still in progress, maybe one day, Valentino will become its real bag.

This is not surprising, for example, Prada Group sold Jil sander last year and took over private equity; last year's Tommy Hilfiger and this year's Jimmy Choo have also embarked on the same path. Although this trend has begun to emerge, but contrary to LV, Dior and other large groups affiliated to LVMH, currently only in Italy, there are still 43 top fashion brands are controlled in the family.

This is undoubtedly the coveted capital. In fact, in the face of the expansion of the entire market, such as the rapid advancement of Asian consumption, many Italian family businesses are also trying to find the capital support needed for expansion. Only after they have the backing of the consortium, they will actually be inhibited by designers and the original. Some markets.

It is said that 75-year-old designer Valentino Garavani himself was not the protagonist of the deal. At that time, he was running around Cannes to allow those red-hot stars to wear his dress. The reason why he is ignored is because the capital injection will inevitably conflict with his superiority. This is the only thing that is known as profit-only capital. For example, how to take capacity, how to allow more customers to accept, and how to expand sales channels. For a long time, the name at the Valentino Garavani party was always a celebrity of "Princess" level. Just as he said bluntly, his clothes were definitely not designed for girls who entered the department store. Think about it's price is also a high-level custom starting from $ 350,000.

Maybe Valentino Garavani will be under Madonna compared to those who are looking for running, which is why capital is particularly pursuing the star effect. A British fashion person frankly tired of the fake star design, but in fact the capital will definitely stand on the side of the consumer, as long as they can sell.

Recalling the withdrawal of a boutique in China from time to time, the reasons given can be explained: Rent is more profitable than self-employment. Why should we continue to open stores? Just for designers, this may be a painful change.