The world's low-cost fashion brand H&M has always sold a variety of trendy clothes at a popular price. Top designers and big-name stars contribute design ideas + inexpensive fabrics to produce fancy clothes. This “high and low end” marvelous alliance has become a sign of H&M's recent years. There are two outcomes of the action and the initiative: the grassroots class can also wear masterpieces of the famous teacher; more brands are willing to embark on the no return of civilian fashion.

The world's low-cost fashion brand H&M has always sold a variety of trendy clothes at a popular price. Top designers and big-name stars contribute design ideas + inexpensive fabrics to produce fancy clothes. This “high and low end” marvelous alliance has become a sign of H&M's recent years. There are two outcomes of the action and the initiative: the grassroots class can also wear masterpieces of the famous teacher; more brands are willing to embark on the no return of civilian fashion.

H&M World Fashion Supermarket

H&M's full name is Hennes & Mauritz AB. Founded in 1947, it has always adhered to the principle of “providing fashion and quality at the best price”. It sells a variety of trendy apparel products at popular prices, including women's wear, men's wear, youth wear and children's wear. There are also products such as cosmetics, accessories and underwear. Each season, H&M pays attention to the trend of the times and quickly launches personalized products to create the “supermarket” concept in the fashion industry. Currently, H&M has more than 1,300 stores worldwide, and plans to open 170 stores this year, and to the Asian market.

Cavalli: He can make you go to the top

On the 8th of this month, following the collaboration with Karl Lagerfeld, Stella McCartney, Madonna and other famous celebrities, H&M and the popular Italian fashion designer Robert Rob Troy Cavalli teamed up to launch the "Roberto Cavalli H&M" men's and women's collection. H&M's Cavalli series consists of 20 men's and 25 women's wear, including underwear and accessories, and is absolutely Cavalli-style and sexy. His designs are extravagant and he is good at turning girls into goddesses. Jörgen Anderson, H&M's marketing director, said: “Fashion can express charm and fantasy. Even at the extreme, it can make real life more colorful. The experience of wearing Cavalli is such an experience. His clothing line will make your appearance superior to the top. Your feeling and appearance will be different."

H&M Design Director Margaret Bosch said, “This series inherits Cavalli's wild fashion and strong sensory temptation to create a symbolic fantasy world in colors, patterns and styles. There is no embarrassment in the world, and he will never be able to get into mainstream daily basic clothing."

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