The China International Clothing & Accessories Expo (Spring) is woven by people. Many apparel companies look for opportunities here to promote their brands or show their strength.
"Whatever this model does, it doesn't move," Haining Wu Luming frowned and complained to his daughter Wu Simin. Wu Siming immediately spoke in English with a foreign model who was wearing a sample. Then the model walked catwalk around the exhibition venue. The expensive fur coat suddenly swayed.
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Wu Luming pointed at the clothes worn on the model. “The whole piece of lambskin is embroidered behind it.†He told me that an internationally-renowned brand had come to his factory to set up such a long-skinned trench coat. . The cost of more than 1,000 yuan to the brand's hands will rise to more than ten to twenty times the price. “They still think that we are too expensive. Later, they went to find a factory that is cheaper than us.†Wu Luming patiently displayed to the tourists the kind of clothes hanging on, hoping that the knowledgeable people understand what is the best clothes.
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In order to retain workers with craftsmanship, Wu Luming even gave them an annual salary of more than 100,000 yuan, and also helped pay five insurance and one gold. “The income of white-collar workers in first-tier cities is almost the same.†Now that labor has risen sharply, compared with those of large-scale garment processing factories, the pressure of workshop-type companies like Wu Luming is not too great. "We are alright. After all, what we did was not cheap. The price was there."
There is no shortage of big names on the list of customers that they work with. Even so, Wu Luming still wants to come to Taiwan after a 30-year supplier.
Many small-scale workshops in Zhejiang, Guangdong, and other places in China have won favor with many international luxury brands because of their exquisite handicraft skills and labor cost difference. The so-called origin, in fact, there are "funny", the brand dealers allow overseas OEM processing of garments, usually to 97%, 98% or so, and then the product back to the country to complete the final step. Thus, the customer saw "made in Italy" on the label. This mixture is not a minority, but it is difficult to make moral judgments.
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The brand's high premium allows foundries to look forward to their own time. However, it seems that there are some difficulties. It is one thing to do products, and branding is another thing, not to mention the high-end luxury goods industry. A new brand enters the mall. If no one buys it, it means losing money. The huge investment in the early period allowed Wu Luming and others not to consider it any longer and hoped to have large groups to cooperate.
For Wu Luming's founding Zhejiang Nuozhi Co., Ltd., participating in the expo is a good opportunity to show his face. However, for other companies, it is a stage for showing strength.
Referring to the name of Shandong Ruyi Group, most consumers outside the industry will be unfamiliar. Although it is a company with a full industrial chain, it has been immersed behind the scenes and is rarely exposed at retail. However, in the past year or so, Ruyi has frequently bought overseas fashion companies, many of which are well-known brands.
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The minute-long promotional video content on the wishful booth was a surprise. Domestically, there are already large-scale clothing factories in China. They are clean, tidy, high-tech, and automated. They use digital speed to convey the speed and make people feel the intelligence of China's apparel manufacturing industry. Wisdom.
Three walls on the outside of the Ruyi Exhibition Area were filled with Ruyi's brands, including simple life, MANO collected from Japan several years ago, and maje and sandro received from France last year.
This company, formerly known as Shandong Jining Woolen Textile Factory established in 1972, has been ranked first in the national textile and apparel industry after more than 40 years of development.
Worrying is the integration issue after the acquisition.
After the acquisition of the Japanese brand, NHK once made a documentary titled “The Boss Came†to discuss the conflict of ideas between the Ruyi Group and the Japanese operators after it received the 100-year-old Japanese company. The original operator in Japan believed that according to the Japanese business community In the tradition of opening a store, one should radiate from a big city to a small place. If there is no suitable place, it will not be opened. However, the new owner thinks that it is imperative that the new store be opened according to plan.
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A few years later, the above brands did not appear to have sprung up and the wishful purchase did not stop. How to fine-tune the cooperation between different teams, to fill in the poor communication caused by different cultures need to be resolved.
The "small and beautiful" promise and the "big and full" wishful thinking are the two epitomes of China's garment manufacturing industry. All kinds of inadequacies make people see the future hope in this industry. You have your Seiko secret agents. I have my smart intelligence.
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