L'Oreal: Touching "Meili" to Move China
The development of a company is inseparable from its own responsibility, and a company that can perform social responsibility well is certainly a rapidly developing enterprise.
Corporate Citizenship Two Years China Action
In the eight years since entering China, L'Oréal has participated in and implemented a large number of public welfare activities. While products and services have been recognized by Chinese consumers, L'Oreal has also spread its understanding and pursuit of beauty.
In the course of development, Shenlong Automobile has never given up on the pursuit of balance between the pursuit of interests and the fulfillment of corporate social responsibility.
Temperament can change how big a person is?
Take a look at Guy Paul Paul, president of L’Oreal China. He is a bald, slightly obese, sharp-eyed Italian and a fashionista.
When he smiled, he would pull his mouth and his eyes widened. He said, “I like cosmetics and love luxury products. They make me feel that life is full of all kinds of good possibilitiesâ€, and the wrinkles around his eyes will appear. However, all this has made thousands of girls crazy.
In a fashion magazine, Gaipaul was described as "absolutely the kind of charismatic man who is full of enthusiasm around the air."
Why is this so?
“Interpretation†Lan Zhenzhen, director of public relations for L'Oreal China in the United States, explained: “Not to mention the president, anyone who joins L'Oréal will become attractive.â€
In her view, L'Oréal is not only selling products, but is spreading a lifestyle. For example, the L'Oréal brand infiltrates Paris's subtlety, the Maybelline brand shines in the United States, and so on. The brand's culture is reflected in each other's culture, forming a L'Oreal. The company's comprehensive culture.
The pursuit of beauty is the soul of L'Oréal culture. “Everyone who is in L'Oréal will inevitably become L'Oréal after being nurtured,†said Lan Zhenzhen. She is very proud when she sees the style of the president of the world, Owen, when she sees the wife of the president, a beautiful Italian woman's glory, when she sees the feminine beauty of every woman around her. She is drunk.
What is even more crucial is that Lan Zhenzhen is pleased to see that the pursuit of beautiful groups is not only women but more men. When L'Oreal China was founded, it was almost all-embracing women. People always believed that: This is a cosmetics company and may not be suitable for men. L'Oreal has made a lot of publicity to encourage men to join L'Oreal. Now, the proportion of men and women in L'Oréal is getting closer and closer.
To allow employees to work better, L'Oréal has designed a complex induction training; to ensure future growth, L'Oréal has set up a special “Professional Development Manager†responsible for selecting future leaders...
Whether it is in France, Germany, or Suzhou in China, the ceilings and walls of the L'Oréal factory are mostly made of glass panels, which allows employees to enjoy the harmonious sunshine. In a harmonious working environment, employees can only pursue the pursuit of beauty.
"The cosmetics industry has such a trait that you can play all the imaginations in the theme of beauty." said Lan Zhenzhen.
Passing Beauty As a corporate citizen, when he made his way to the world, L'Oréal began to convey his understanding and pursuit of beauty in different ways.
From the pursuit of beauty, L'Oréal likes to sponsor cultural and artistic activities.
In 1997, L'Oréal, which just entered the Chinese market, sponsored exclusively the "From Beijing to Versailles" Sino-French Art Exchange Expo held by the National National Museum of Fine Arts in Beijing to demonstrate the 300-year history of artistic exchange between China and France.
In 2003, L'Oreal decided to sponsor China’s education. Through cooperation with the China Youth Development Foundation, L'Oréal funded the establishment of a bursary with a total amount of 1 million yuan to subsidize impoverished undergraduates from the west who have excellent academic performance.
However, L'Oréal's customary thinking first considers this question: “How can we do it in order to produce the greatest comprehensive benefits?†Because, if only one million yuan is sent in the past, things become extremely easy, but the consequence is that "Easy to give, easy to get, forget too quickly." L'Oréal hopes to turn simple donations into a meaningful educational process. Once it spreads the charm of L'Oréal, it will benefit all parties involved.
In the end, L'Oréal chose the "truthful interaction, campus bazaar" approach: Every year, L'Oreal will come up with some products, put it into the university at a lower price, the specific implementation of sales activities by the students.
In order for the students involved in the bazaar to experience what exactly an L’Oréal might look like, L’Oréal advertises recruitment notices at the university. The entire process is the same as formal recruitment. Students write job-seeking letters and L'Oreal arranges interviews. Recruited students will receive regular training from L’ORÉAL, including product, culture, and sales skills.
Sociologists pointed out that L'Oréal dares to boldly launch students, allow students to organize and operate a complete sales campaign, and reflects the company’s employee culture and trust in employees.
Although this three-year donation will cost L'Oreal a lot of energy each year, L'Oreal believes it is definitely worth it. Through such a set of actions, L'Oréal has actually achieved a few things. “It not only cultivates the love of students, but also allows students to learn sales skills, and also cultivates a large number of loyal customers for L'Oreal.†One of the most important is that students are allowed to experience "the feeling of L'Oreal people one day." L'Oréal pursues beautiful culture in it.
In the eight years since entering China, L'Oréal has participated in and implemented a large number of public welfare activities. While products and services have been recognized by Chinese consumers, L'Oreal has also spread its understanding and pursuit of beauty.
Corporate Citizenship Two Years China Action
In the eight years since entering China, L'Oréal has participated in and implemented a large number of public welfare activities. While products and services have been recognized by Chinese consumers, L'Oreal has also spread its understanding and pursuit of beauty.
In the course of development, Shenlong Automobile has never given up on the pursuit of balance between the pursuit of interests and the fulfillment of corporate social responsibility.
Temperament can change how big a person is?
Take a look at Guy Paul Paul, president of L’Oreal China. He is a bald, slightly obese, sharp-eyed Italian and a fashionista.
When he smiled, he would pull his mouth and his eyes widened. He said, “I like cosmetics and love luxury products. They make me feel that life is full of all kinds of good possibilitiesâ€, and the wrinkles around his eyes will appear. However, all this has made thousands of girls crazy.
In a fashion magazine, Gaipaul was described as "absolutely the kind of charismatic man who is full of enthusiasm around the air."
Why is this so?
“Interpretation†Lan Zhenzhen, director of public relations for L'Oreal China in the United States, explained: “Not to mention the president, anyone who joins L'Oréal will become attractive.â€
In her view, L'Oréal is not only selling products, but is spreading a lifestyle. For example, the L'Oréal brand infiltrates Paris's subtlety, the Maybelline brand shines in the United States, and so on. The brand's culture is reflected in each other's culture, forming a L'Oreal. The company's comprehensive culture.
The pursuit of beauty is the soul of L'Oréal culture. “Everyone who is in L'Oréal will inevitably become L'Oréal after being nurtured,†said Lan Zhenzhen. She is very proud when she sees the style of the president of the world, Owen, when she sees the wife of the president, a beautiful Italian woman's glory, when she sees the feminine beauty of every woman around her. She is drunk.
What is even more crucial is that Lan Zhenzhen is pleased to see that the pursuit of beautiful groups is not only women but more men. When L'Oreal China was founded, it was almost all-embracing women. People always believed that: This is a cosmetics company and may not be suitable for men. L'Oreal has made a lot of publicity to encourage men to join L'Oreal. Now, the proportion of men and women in L'Oréal is getting closer and closer.
To allow employees to work better, L'Oréal has designed a complex induction training; to ensure future growth, L'Oréal has set up a special “Professional Development Manager†responsible for selecting future leaders...
Whether it is in France, Germany, or Suzhou in China, the ceilings and walls of the L'Oréal factory are mostly made of glass panels, which allows employees to enjoy the harmonious sunshine. In a harmonious working environment, employees can only pursue the pursuit of beauty.
"The cosmetics industry has such a trait that you can play all the imaginations in the theme of beauty." said Lan Zhenzhen.
Passing Beauty As a corporate citizen, when he made his way to the world, L'Oréal began to convey his understanding and pursuit of beauty in different ways.
From the pursuit of beauty, L'Oréal likes to sponsor cultural and artistic activities.
In 1997, L'Oréal, which just entered the Chinese market, sponsored exclusively the "From Beijing to Versailles" Sino-French Art Exchange Expo held by the National National Museum of Fine Arts in Beijing to demonstrate the 300-year history of artistic exchange between China and France.
In 2003, L'Oreal decided to sponsor China’s education. Through cooperation with the China Youth Development Foundation, L'Oréal funded the establishment of a bursary with a total amount of 1 million yuan to subsidize impoverished undergraduates from the west who have excellent academic performance.
However, L'Oréal's customary thinking first considers this question: “How can we do it in order to produce the greatest comprehensive benefits?†Because, if only one million yuan is sent in the past, things become extremely easy, but the consequence is that "Easy to give, easy to get, forget too quickly." L'Oréal hopes to turn simple donations into a meaningful educational process. Once it spreads the charm of L'Oréal, it will benefit all parties involved.
In the end, L'Oréal chose the "truthful interaction, campus bazaar" approach: Every year, L'Oreal will come up with some products, put it into the university at a lower price, the specific implementation of sales activities by the students.
In order for the students involved in the bazaar to experience what exactly an L’Oréal might look like, L’Oréal advertises recruitment notices at the university. The entire process is the same as formal recruitment. Students write job-seeking letters and L'Oreal arranges interviews. Recruited students will receive regular training from L’ORÉAL, including product, culture, and sales skills.
Sociologists pointed out that L'Oréal dares to boldly launch students, allow students to organize and operate a complete sales campaign, and reflects the company’s employee culture and trust in employees.
Although this three-year donation will cost L'Oreal a lot of energy each year, L'Oreal believes it is definitely worth it. Through such a set of actions, L'Oréal has actually achieved a few things. “It not only cultivates the love of students, but also allows students to learn sales skills, and also cultivates a large number of loyal customers for L'Oreal.†One of the most important is that students are allowed to experience "the feeling of L'Oreal people one day." L'Oréal pursues beautiful culture in it.
In the eight years since entering China, L'Oréal has participated in and implemented a large number of public welfare activities. While products and services have been recognized by Chinese consumers, L'Oreal has also spread its understanding and pursuit of beauty.