London Fashion Week opened to the public for the first time, spending 1200 yuan to watch the show

On September 17, the six-day London Fashion Week officially closed. Different from the industry activities that only the trade industry, fashion brands, media and other fashion industry stakeholders participated in, the fashion show of this London Fashion Week officially opened the public ticket-purchasing channel, so that more people can participate in this fashion festival. in. The move also made London Fashion Week the first international fashion week to open to the public.
In July of this year, "Glory" reported that the British Fashion Council announced that London Fashion Week was officially open to the public.
The London Fashion Week opened a total of six fashion shows to the public. The fare for each show is divided into 135 pounds (about 1200 yuan) ordinary ticket and 245 pounds (about 2170 yuan). There are two kinds of tickets. The fashion shows that the public can participate in include: social media opinion leaders, designer Alexa Chung's eponymous fashion brand Alexa Chung, British designer brand Henry Holland and self-portrait.
In addition, the public is also able to participate in seminars attended by prominent actors such as Billy Porter, social media Instagram fashion co-director Eva Chen, House of Holland creative director Henry Holland, and fashion magazine InStyle, US editor-in-chief Laura Brown. And visit various exhibitions.
Although the London Fashion Week was small in the four major fashion weeks, it was highly regarded by the industry because of the local luxury brand Burberry and a number of outstanding emerging designers. This open public ticketing channel is not only to weaken the traditional impression of Fashion Week's “global trading platform”, but also to better attract young consumers and increase their interaction with Fashion Week and various brands.
The audience who had the privilege of participating in this fashion week said that they never thought that they would have the opportunity to sit in the audience at the London Fashion Week show, so they could watch the fashion show at such a close distance.
Caroline Rush, CEO of the British Fashion Council, said that the development of digital channels and the rise of opinion leaders have greatly increased consumer engagement in Fashion Week, and many brands have also attracted online live broadcasts. More young consumers. In addition to consumers, many in the industry are very curious about what kind of experience London Fashion Week is open to the public.
Alice Ferraz, founder and CEO of opinion leader platform F*hits, said she appreciates London Fashion Week. She believes that Fashion Week should not be an activity that is specifically open to the media and requires public participation.
In addition to London Fashion Week, New York Fashion Week also launched a NYFW The Experience event similar to the concierge service. After paying a service fee of $899 to $1999 per day, visitors can complete the makeup with the help of a professional stylist and participate in all the fashion shows held on that day. Depending on the price, they can also enjoy early positioning, VIP seating, and exclusive rest. Room and other VIP services.