In 2017, the apparel industry is still full of a "market downturn" wolverine, LV, GUCCI and other luxury brand giants continue to spread the news of closing the store. In the face of huge pressure, some people are depressed, and some people are fighting high. Behind the low-lying and depressed market, there are also business opportunities and opportunities lurking around.
At the end of 2016, the young international fast fashion women's brand EGO officially entered China. The EGO brand focuses on the dressing appeals of young people aged 18-35. More than 5,000 suppliers and buyers around the world are taking advantage of the most cutting-edge trends in the world to quickly spread and interpret the latest trends. Through the development and improvement of fabrics, production processes and product price control, we are committed to bringing the most authentic and fresh fashion to the civilian population and satisfying every girl's fashion appeal.
With its precise positioning in the Chinese market, the EGO brand quickly opened up the market, accelerated in a number of clothing brands, and broke the road to break through, injecting vitality into traditional women's wear. In just half a year, it has been in Shanxi and The Henan market has quietly opened more than 50 stores, and the rising momentum has become a new topic in China. The EGO brand advocates don't care about other people's opinions, insists on self-style, and reconstructs trend genes. Its fashionable style, rich style, excellent quality, close price, and meticulous service are deeply loved by consumers.
At the end of May, EGO women's brand Taiyuan Tongluwan Second Store grand opening, this is the sixth store of EGO brand in Taiyuan Liuxiang business circle, and the tenth new store opened in May this year. The opening EGO brand store is located in Causeway Bay, Yingze District, Taiyuan City, Shanxi Province. The store uses the latest spatial design to create a shopping visual feast with a new and unique store image.
To celebrate the grand opening of the store, on the opening day, the EGO brand invited a fashion supermodel to help out the scene. Big long legs, high face value international super female model, and six sexy abdominal muscle male models, with zero contact with on-site customers, frequent interactions, people inside and outside the store, screams and screams, very hot, adding to the streets of Taiyuan Causeway Bay in May A street scene, a fashion storm in the entire Liuxiang business district.
In addition, EGO applies its brand concept “Be your own queen†and the brand slogan “Let the youth always stay in 21†to tattoo stickers to promote the brand's self-awareness and self-motivated attitude towards life. , emphasizing self, independence and individuality. Twenty-one is an age of fantasy. Twenty-one's insights are based on trends and not on the trend, in fashion and in fashion. Twenty-one can not play according to common sense, but the fashion vision is still surprisingly reasonable, and the idea controls everything.
A new generation of young people is confident, authentic, fashionable, and avant-garde; they know who they are, are loyal to themselves, and express themselves in their own way. While pursuing fashion and super cost-effectiveness, there are actually more thoughts on clothing and wearing, such as excellent quality, international fashion, self-expression, etc., and EGO, as the trend communicator, quickly spreads and interprets the latest trends, and Consumer demand is undoubtedly coincident, which may be why the EGO brand has won the favor of Chinese consumers in a short period of time and can be a hit in the Chinese market.
brand introduction
EGO, short for EASY-GOING, quickly spreads and interprets the latest trends, offering fashion at your fingertips at the most affordable price, and the ultimate in fashion.
EGO uses "Be your own queen" as its brand concept, emphasizing self, independence and individuality, promoting self-awareness and keen on self-life attitude. In this era of materialistic desires, some people are always paying attention to other people's eyes, but they ignore their own style of dress. EGO advocates not caring about other people's opinions, insisting on self-style, refactoring trend genes, and only being their own queen, always maintaining beauty and elegance.
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Shaoxing Weihui International Trade Co.,Ltd. , https://www.weihui-fabric.com