Ordos: walking on the road to serve the country

As the largest cashmere products processing enterprise in the world today, Ordos is the world's largest owner of cashmere raw materials, one of the country's 500 large-scale enterprises and 500 key foreign exchange earners. It has world-class cashmere products production equipment and new cashmere products. center. The National Bureau of Statistics rated it as "the king of Chinese cashmere products." When summarizing the influence and competitiveness of Ordos in the industry today, the person in charge of the company, in a word, “enters the capital market and becomes the key to Erdos' development by leaps and bounds” and points out the important influence that the capital market has brought on the development of Ordos.

Capital Pioneer in Cashmere Industry

In October 1995, Erdos Cashmere Sweater Factory was established as a sponsor and held 262 million shares of its entire operating assets. The Shanghai Stock Exchange successfully approved the issuance of 110 million shares (B shares) on the Shanghai Stock Exchange. The company's total share capital was 336 million shares, including 226 million shares of state-owned legal persons, which accounted for 67.27% of the total share capital, and B shares of 11 million shares, accounting for 32.73% of the total share capital. For the first time in the capital market, Ordos raised RMB 410 million to become the pioneer of the cashmere industry in the capital market.

The abundant capital provided abundant funds for the rapid development of Ordos. The company has grown bigger and bigger in its main business areas, enhanced its technological transformation, expanded its sales channels, and accelerated its product development speed. More than 70% of the company's main business income and main business profits are derived from its leading products – cashmere yarns and cashmere sweaters. Even in today’s highly competitive cashmere products industry, Erdos’s profitability still ranks among the top, as cashmere companies in the capital The market operation has played a very good demonstration role. It should be said that it was the successful listing of Ordos that provided a successful example for the subsequent introduction of dominant cashmere enterprises into the capital market and accelerated the pace of cashmere companies entering the capital market.

Walk on the avenue of the capital market

The first listing made Ordos taste the sweetness. The company went further and further on the road of the capital market. In April 1997, the company issued 100 million B shares and raised capital of 77.605 million US dollars; in 2001, it issued 80 million A shares and raised 130.015 million shares. Yuan, the company's funds are more and more abundant, in the total capital of 511,000 shares, state-owned legal person shares accounted for 43.8% of total equity, B shares accounted for 40.7% of total equity, A shares accounted for 15.5% of total equity. All three stock issues were successfully listed on the Shanghai Stock Exchange.

After more than ten years of development, the Chinese capital market has already mentioned a higher level of standardization of the securities market. In order to better comply with the development of the capital market, in 2005 the company started the reform of the shareholding structure according to the State Council’s “Several Opinions on Promoting the Reform, Opening, and Steady Development of the Capital Market”, and on February 6 this year formally implemented the Inner Mongolia Erdos Cashmere Products. The equity division reform plan of the company limited by shares has undergone fundamental changes in the structure of the share capital of Ordos after the reform of the equity structure: the total capital stock has reached 103,200,000 shares, of which, 412 million shares of social legal person, 420 million shares of B shares, and 19,200 shares of A shares. Shares. With the power of capital, today's Ordos has developed into a series of dehaired cashmere, cashmere yarn, cashmere sweater, cashmere coat, velvet blended series, cashmere fashion series, nano high-tech, conductive fiber high-tech, health care function high-tech series, etc. More than 300 categories of large-scale cashmere products companies, the company's leading product KVSS brand plush velvet soft feel, high whiteness, fineness, length are excellent features, the world's cashmere industry is recognized as the best quality "China One "No plush," has become one of the top companies in China's cashmere industry.

China Cashmere Industry First Brand

In accordance with the main business of expanding and strengthening cashmere, consolidating the status of the leader in the cashmere industry, developing new industries, fostering new targets for profit growth, taking the industry to serve the country, prospering the national economy as its mission, and maximizing the interests of shareholders as the starting point, today's Ordos The company is managing scientifically and regulating operations, striving to create new glories for the company.

Erdos brand cashmere sweater is more and more fully satisfying the needs of different consumer groups with its "people-oriented" design and functional product research and development. In accordance with the requirements of first-class materials, excellent workmanship, environmental protection and health, light and warm, elegant color, delicate touch, and high technological content, its products are well received by consumers at home and abroad. Ordos brand cashmere sweaters have distribution companies in London, Los Angeles, Cologne, Paris, Tokyo and China Hong Kong; in China, malls have been built with exclusive stores and their own specialty stores, franchised stores, supplemented by other scattered customers Comprehensive marketing network group. As of December 31, 2005, the company's sales network reached 3,287, including 1,427 main ERDOS marketing outlets, 656 department store outlets, 77 self-operated stores, 441 franchised stores, and 7 affiliated stores. There are 246 trade customers, and the products radiate 365 large and medium-sized cities across the country and 20 counties.

According to company officials, great changes have taken place in Ordos since entering the capital market for more than a decade. In accordance with the objectives of good faith management and industrial service to the country, the company has achieved sustained and rapid development. At the same time, the company has maintained a good and stable operating performance, giving investors considerable interest returns, giving shareholders a large amount of cash dividends every year, and gaining the trust of investors.

In 2005, Ordos was evaluated by Beijing Famous Brand Assets Appraisal Co., Ltd. and ranked first in the textile and apparel category with RMB 5.683 billion.