Prinz Pringle of Scotland women's autumn and winter 2016 new advertising large

The classic brand Pringle Of Scotland, which originated from the birthplace of the Scottish knitting industry, was founded in 1815. Since the beginning of its establishment, it has been pursuing technological innovation and has pioneered knit jackets, British rhinestones and classic two-piece suits.

Pringle of Scotland's autumn/winter 2016 series of large-scale advertisements was shot on the northern coast of Royal Scotland and is a true and pure depiction of the birthplace of this 200-year-old brand. The famous photographer Harley Weir mirrored the model and explained the natural and relaxed state of the local family. Chris Simmonds was the art director of the shoot, creating an intimate and straightforward expression of the advertising block and interpreting the brand's connotation and craftsmanship.

A group of small and exquisite members appeared in front of the camera. The photographer Weir tried to capture this relaxed beauty. The final piece of advertising showed a kind of texture that leaped between heaven and earth. The gorgeous variation brought out the most unique between heaven and earth in Scotland. In the natural light.