In the context of the current three-phase superposition, the business development of traditional enterprises faces challenges. However, in a short period of two years, a garment factory in Tianmen City, Hubei Province, achieved a counter-attack of the traditional industry with a fully intelligent upgrade, which also attracted the “Olive Branch” of the bank. Recently, the Bank of China’s Tianmen City Branch acted to lend a loan of 15 million yuan to support the company’s smart clothing production.

The traditional business model of the clothing enterprise is “order-processing-delivery-collecting money”. During the peak period, it employed more than 1,000 workers, and the annual foreign exchange earned more than 20 million US dollars. However, with the rising labor costs, the rise of e-commerce, the frequent fluctuations in exchange rates, and the shrinking development of the apparel industry, the cost of the company has soared by more than 40%, but the ex-factory price of clothing has increased by less than 15%. The rapid shrinkage of profit margins forced the company to upgrade its business model. In two years, the company has updated 40% of its production equipment and saved 40 million yuan in labor costs annually.

The large amount of labor costs saved each year has injected strong momentum into enterprise innovation. With the trend of consumption upgrading in recent years, the company has further accelerated the transformation of traditional products. In the company's factory store, more than 10 smart clothing was exhibited. On the surface, smart clothing is no different from ordinary clothing. However, a closer look at the structure is another trick. In this fabric, there is an electronic heating and cooling device, which can adjust the temperature of the clothes through temperature control equipment, which is especially suitable for the work of outdoor high-intensity laborers. This kind of smart clothing profits have also been greatly improved compared with ordinary clothing. The person in charge of the company said that it is expected to achieve 300,000 sets of production capacity in 2017, and open 25 clothing direct stores across the country, and launch online sales to make Tianmen's own brand go nationwide.

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