603,557 shares start, attending Company Limited is a principal in the end children's clothing business own-brand clothing enterprises, engaged in children's shoes, children's wear and children's apparel accessories, such as the design, development, production and sales. After years of development, the company's brand "ABC KIDS" has become a well-known children's apparel brand in China. On August 18, the starting shares were listed on the Shanghai Stock Exchange with a stock code of 603557 and an issue price of 7.73 yuan per share.
Performance growth, beautiful market share leading
The company attaches great importance to independent research and development and innovation of products, and has established the “Zhejiang Start-up Children's Shoes and Clothing Technology Research Institute†and set up a garment development center in Shenzhen to cooperate with international designers such as France, South Korea and Malaysia to continuously improve the company's design level. At the same time, the company cooperates with the trend information platform such as WGSN, POP, and Butterfly Network to provide the design team with the latest popular information, including fabrics, colors, patterns and styles, to establish a high-quality information platform for design and development. To ensure the diversified needs of consumers. The company adheres to the brand concept of “Benefits Love†by ABC KIDS, and provides consumers with high value-added and cost-effective children's apparel products. The company actively launches and participates in a series of public welfare undertakings such as “warm Chinese trip†and “new year new clothesâ€. To help Chinese children and children grow up healthily and establish a good brand image.
The company implements a sales model that combines online and offline complementarity, direct sales and dealers, and realizes diversified sales channels. As of December 31, 2016, the number of terminal stores in the company was 2,278, covering 31 provinces, municipalities and autonomous regions. The number of terminal stores in provincial capitals and municipalities was 541, and the number of cities, counties and townships was 1,737. At the same time, the company and Tmall Cooperation with well-known e-commerce platforms such as Jingdong has established an e-commerce sales channel. In recent years, the company's e-commerce sales scale has maintained steady growth.
With the rich and complete product categories, good brand effect and perfect marketing network, the performance growth of the starting shares is particularly eye-catching. In 2014-2016, the company achieved operating income of 914 million yuan, 1.128 billion yuan and 1.234 billion yuan. In 2015 and 2016, it increased by 23.36% and 9.42% respectively; net profit was 105 million yuan, 151 million yuan and 1.76 respectively. In 2010, the year of 2015 and 2016 increased by 43.20% and 16.62% respectively. In the first half of this year, the company expects net profit of 102 million yuan, a year-on-year increase of 25.37%. The company's revenue level and net profit achieved sustained and steady growth.
According to market authoritative data, ABC KIDS brand market share is leading domestically. In the ranking of China's children's footwear market share in 2015, the market share of the top 10 brands was 20.1%, and the market share of ABC KIDS children's shoes reached 4.01%, ranking first in the children's footwear market. In the 2015 China children's wear market share ranking, the top 10 brands have a market share of 10.77%, and the ABC KIDS children's wear market share has increased from 0.46% in 2013 to 0.64% in 2015, ranking seventh in the children's wear market. .
Raising investment projects to improve long-term profitability
With the peak of marriage and childbearing after 85 and 90, China began its fourth baby boom in 2012, accompanied by the “Separate Second Child†in 2013 and the “Comprehensive Two-Child†policy in 2016. The consumer group continues to expand. In particular, after 85/90 parents have higher brand attention and lower price sensitivity, which will promote the consumption of children's wear more towards branding, quality and higher product added value. In terms of market prospects, the size of China's children's wear market in 2013 was about 116.4 billion yuan. It is expected that the size of the children's wear market will reach 194.1 billion yuan by 2018. In 2013, the per capita consumption of children's wear in China was only 13.8 US dollars, far lower than the market consumption of Japan (66.3 US dollars), the United States (90.7 US dollars) and the United Kingdom (137.2 US dollars). There is still room for growth in China's children's wear market.
It is worth noting that compared with mature foreign markets, the market concentration of China's children's apparel industry is not high, and there are few well-known independent brands. Take China's children's shoes market as an example. The market share of the top 10 brands in 2015 is only 20.1%. Most of the children's shoes products are still small brands, miscellaneous or unbranded. This is a promising future for children's apparel companies that have both R&D and design advantages and brand channel operations. As a well-known mid-end children's apparel brand operator, the starting capital market will provide strong financial support for the further expansion of the company's business scale, and the company's profitability will be further enhanced. The company raised funds to invest in marketing network and regional operation service center construction projects; omni-channel O2O platform construction projects; information system upgrade projects and supplementary working capital projects.
With the implementation of the fundraising project, in the future, the starting shares will continue to enhance the brand value through brand promotion and brand marketing, continuously enhance product value by strengthening product design and research and development, and continuously optimize existing products by perfecting the marketing channel network and establishing an omni-channel O2O platform. The operation mode further enhances the company's operational efficiency and management performance by strengthening information construction, comprehensively enhances the company's market competitiveness, continuously expands the company's market share, and consolidates and enhances the company's leading edge in the children's apparel industry.
[Editor: liwan]
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