"In the future, the hemp textile industry should make great efforts to break through the bottleneck of raw materials; it should attach great importance to the improvement and innovation of hemp textile technology and equipment to help the development of the industry; further expand the consumer market, continue to combine fashion and culture, and realize the hemp textile industry. Great development." Gao Yong, secretary-general of the China National Textile and Apparel Council, said at the recent expansion meeting of the three directors of the China Hemp Textile Industry Association. \
He analyzed that although the hemp textile industry has a small proportion in China's textile industry, it has developed rapidly and performed well. In fact, the history of linen is much longer than silk. Like silk, hemp can also be made into a luxury. Therefore, it is crucial to grasp the market and development. At the meeting, the guests had an in-depth discussion on the market problems existing in China's hemp textile industry.
Holding the group to warm up against the risk "The WTO expects that global trade may rebound in the second half of this year, but the growth rate will still be suppressed. It can be seen that the judgment of the next year's economy is better than this year. Especially after the recent inclusion of the RMB in the SDR, the RMB is The circulation scope in the world market will be greatly expanded, which will reduce the exchange rate fluctuations of foreign trade enterprises and benefit export enterprises."
Dong Chunxing, president of China Hemp Textile Industry Association, pointed out that China's textile economic situation and the problems facing the development of hemp textile industry pointed out that China's hemp textile industry must establish a firm confidence in overcoming the crisis. It must be recognized that the difficulties are temporary and the spring is after the winter.
In the face of challenges, the hemp textile industry must establish a sense of crisis, timely adjust the industrial structure, control funds, reduce costs, improve efficiency; continuously develop new products and open up new markets; in particular, strengthen cooperation to jointly resist risks. â€
When talking about the current situation facing the development of the hemp textile industry, Dong Chunxing said: "There are still many people who do not understand Ma, and do not enjoy the comfortable life of hemp textiles. The marketing of the hemp textile industry is not enough. This requires all Mafang people work together to cultivate and develop the market. The industry must have the spirit of unity and cooperation. The hemp textile industry currently has a small market capacity and relatively stable demand.
To keep the market price relatively stable, don't push each other down. The competitive price will definitely have a devastating impact on the hemp textile industry. Dong Chunxing appealed: Hemp textile enterprises must hold a group to warm up, and they can't solve the problem by relying on single-handedness; they must strive to control the market direction in order to realize the revitalization and development of hemp textiles.
Qiu Xinhai, chairman of Sienda Ma Century Technology Co., Ltd., analyzed the current situation facing the hemp textile industry and said that the global economy and the overall textile industry downturn have affected the export of China's hemp textile industry, while the domestic market is not mature. The industry's gross profit margin is low, market funds are difficult to enter, and the turnover rate is relatively slow.
Not only that, the production environment of the hemp textile industry is relatively poor, the difficulty of employment is serious, and the equipment is backward, and the demand for industrial transformation and upgrading is urgent. Qiu Xinhai said that in the face of complex situations, the business model of the hemp textile industry urgently needs innovation, and it must transform from a manufacturing-oriented enterprise to a creative enterprise; product research and development must closely follow the market consumption demand, conform to the consumption pattern and more extensively involve life. In the field; the research and development of technical equipment needs to be strengthened and strengthened; it is imperative to further develop the consumer market.
As a leading company in China's outdoor sports functional fabrics, Shanghai Jialinjie Textile Co., Ltd. develops more than 1,500 new fabrics every year. Yang Kai, deputy general manager of Shanghai Jialinjie Textile Co., Ltd., said that sports-type functional fabrics have become the most demanding fabric series in outdoor sports, so the requirements for fabrics are getting higher and higher.
Because hemp fiber has the functions of moisture wicking, antibacterial deodorization, UV protection, comfort, etc., it is very popular in the market after being blended with other fibers, so the market potential is huge. Develop standards to improve quality
Li Jianfeng, chairman of Shen Group Co., Ltd. pointed out that in recent years, the phenomenon of miscellaneous products, mixed fish, and false realism have become more prominent, disrupting the market of hemp textiles, and it is necessary to formulate standards and improve the system as soon as possible. In this regard, the measures taken by Xinshen Group are to self-built laboratories to monitor the shrinkage rate, color fastness and yarn slip of linen fabrics in real time, so as to ensure the quality stability and quality of factory fabrics. Traceability, committed to the production of linen fabric products trusted by customers.
In the view of Yuan Baowei, the general manager of Shanxi Oasis Textile Co., Ltd., China’s advantage as a hemp textile country has gradually disappeared. "Now there are fewer and fewer farmers who are willing to grow ramie. The advantage of China's flax raw materials has gradually been replaced by Europe. Ma textile raw materials are increasingly dependent on imports, and the hemp textile industry is facing a severe situation." Yuan Baowei said.
He believes that every hemp spinning person must have a sense of urgency and mission, and strive to make the hemp textile industry bigger and stronger. "We have been focusing on the development of the cannabis industry for 30 years. In the future, we will increase our efforts in cannabis cultivation, product research and development, technological innovation, etc., starting from the quality of raw materials, extending to home decoration and luggage fabrics, and strengthening the world-renowned with Uniqlo. Brand cooperation, and strive to expand the market." Yuan Baowei is very confident about this.
Li Yapei, business development consultant of the Hohenstein Textile Research Institute in Germany, analyzed the application and development trend of hemp textile products in Europe. He said that in Europe, flax has a series of full-track tracking certifications, from planting to production, so it is very popular among consumers. Recognition. Especially in terms of planting, it is very important to family heritage and culture. Its application range is also wide, 60% of linen is used in clothing, 5% is used in households, 15% is used in lifestyle products, and 10% is used in industrial applications.
In addition, hemp textile products also have the characteristics of energy saving and environmental protection. For example, if you buy a linen shirt, you can save 13 kilograms of washing water a year. In the future, with the deepening of the environmental protection concept, especially with the continuous improvement of the comfort of linen textile products, It will be increasingly favored by big brand clothing companies.
Xu Jixiang, an expert from the China Hemp Textile Industry Association, said that as the world's largest hemp textile country, after years of innovation and development, China's hemp textile industry has achieved remarkable results. At present, due to the slow economic recovery, blocked exports, sluggish domestic demand, and rising production costs, the industry is in urgent need of transformation and upgrading.
Faced with the new situation, the whole industry must increase the intensity of developing the domestic demand market to meet the new consumer demand to boost the industry transformation, continue to cultivate brands, and become bigger and stronger.
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