With the continuous improvement of people's living standards, consumers' individualized consumer demand is also constantly improving. The overall door and window customization is increasingly favored by many consumers because of its tailor-made features. Many door and window enterprises seize the needs of consumers, seize market opportunities, and constantly promote the transformation and development of door and window customization.
"Customization" has entered the public's field of vision and has become a way of people's individual consumption.
The word “custom” originated from haute couture in Savile Street, France, and was initially enjoyed by only a small number of individuals with special status, such as royal, politicians and jazz. Churchill, Napoleon III, Lord Nelson, etc. have been custom-made supporters. With the advent of the 21st century, the diversified development of society has given birth to consumers' attention to their own needs. The era of personalized consumption has come, and “customization” has entered the vision of the civilian population and has become a popular way of consumption.
Personalized, unique, exclusive and other labels, so that private custom wooden doors become the new favorite of the generation after 80 generations. The privately-made wooden doors began to evolve slowly from the original “new and exclusive”, transforming into the love of young people who focus on quality and style. “There is a certain economic strength. The demand for wooden doors is not only luxury but fashion and personalization. Such a crowd will be the main consumer of the future wooden door customization.” A responsible person of a brand wooden door company said, “Of course, private custom wooden door brand It is also found through slow exploration, which can meet the needs of modern young people to admire individuality, and control the high cost while ensuring quality."
The thinking of modern young people is affected by many complicated factors. Everyone is yearning for the burst of personality. It is the commonality of modern young people. Therefore, the former finished wooden doors are increasingly unable to meet the needs of modern consumers. Personal customization came into being. Very in line with the needs of the majority of consumers today.
The prospect of custom furniture industry is considerable, the custom wood door industry still needs to make persistent efforts
According to "2016 China's custom furniture industry development status analysis and market prospects", as the penetration of custom-made housing and second-hand housing renovation increases, customized products will continue to be a growth sub-sector in the home industry, which will remain 18 in the future. More than % growth rate, the market size will reach 160.6 billion yuan by 2020.
According to industry insiders, “packaged private customization” was born on the basis of solving the individualized needs of the middle and high-end consumer groups. It is an affirmation of humanized homes and certainly a major trend in the future development of the industry. “Customized wooden doors can make better use of indoor space, coupled with the characteristics of standardized production, the advantages of customized wooden doors are becoming more and more obvious.” Mr. Zhou, who has been working for many years, said. But later, Mr. Zhou turned his back and talked about his concerns: Although the current "private customization" has gained a lot of recognition voices, it is undeniable that the "customization" problem is endless. If you want to develop stably, you need to make persistent efforts. .
Indeed, the market's sweetness has attracted a number of followers, and the “customization” is popular, and the quality is indeed mixed. Many consumers complain that although custom wooden doors meet the individual needs, the quality of the designers and the poor communication with the merchants may cause the product size to be inconsistent or the finished product is not right. In this regard, the author suggests: When purchasing custom products, try to choose some regular manufacturers or well-known brands, not blindly cheap.
With the development of society and the rapid development of science and technology, consumers are paying more and more attention to the improvement of life taste. On the basis of paying attention to practicality, the artistic value and aesthetic function of furniture are increasingly prominent. As an upgraded version of the overall furniture, the whole house door and window custom personality is outstanding, in the process of design, pay attention to the deep communication with consumers, can fully integrate the consumer's living habits and aesthetic standards. However, despite the good prospects for custom wood doors, door and window companies still need to improve their design and quality. Only in this way can custom door and window enterprises achieve long-term development.
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