Yesterday, Miss Yang of Kunming went to buy jade. The owner of Jadeite said that the recent sales of jadeite showed signs of short-term recovery. Due to the shock of the stock market and the gold market, some investors turned their attention to the jade market where sales have been depressed for more than four years, but the price of high-end jadeite is still strong.
Then, is the second half of the year the perfect time to "cut the bottom" in the middle and low end of the jade? Yesterday, the Times reporter interviewed industry experts, but the controversy was quite large.
Quotes:
Collection level jade merchants mostly choose self-sustaining
“The jade is warmer, the feeling of the physical store is not particularly obvious. Yunnan jade is mainly retail, and it is all old customers, so despite the overall economic downturn, the old customers should always buy or buy.†In the Economic Development Zone, Ziyun Bluebird made jewelry. A jade shop owner of Jade said that it is more obvious recently that the sales of low-end and jadeite on WeChat have changed significantly from the first half of the year.
The merchant said that the sales of high-end jadeite still have no obvious changes. First, the price is too high, and there are not many people who can afford it. The other is the economic downturn. Many buyers prefer the low-end jade. "When the market is good, the price of 100,000-200,000 jadeites has fallen the most. The specific price depends on the purchase price of each merchant (the purchase price is different from the cost price). For example, we used to sell 80,000 bracelets because of the low cost of purchase. Now selling more than 30,000 to 40,000 is not enough to sell. Regardless of how the business lacks funds, for hundreds of thousands or even millions of collections of jade, merchants still choose to hold themselves, waiting for the economy to pick up, will not sell."
Of course, the profit of high-end jadeite is not as high as when the market is good, and the "bubble" of the high-end jade market is also decreasing. For example, high-end goods are not sold, and the price increase of merchants is expected to decrease. In the past, 1 million jadeites could be sold for 1.8 million. Now the business is not good. If someone bids 1.2 million, the merchants will sell them. Many merchants still have loans in the bank, and the profit of jadeite is reduced, and businesses are in urgent need of realizing cash.
The “bubble†of the jade industry is related to the changes that are taking place in the jade industry. After entering 2015, the rise of WeChat and the strong rise of Internet e-commerce have made the price of jade more transparent. According to the statistics of the China Jadeite magazine of the Yunnan Jewelry Quality Supervision and Inspection Institute, almost half of the jadeites sold by Ruili merchants were sold through WeChat channels last year. Affected by the Internet, the price of jadeite is more transparent, and profits have fallen to almost the lowest point in history. Some traditional merchants throw goods, and the e-commerce brands that seize the market will win consumers with the lowest historical profits.
Sales:
3,000 to 30,000 yuan of jade is best to sell
In 2012, Miss Yang spent 10,000 yuan to buy a jade bracelet of clear water. Yesterday, she went to the jade line to pick the bracelet. As a result, the boss offered more than 20,000 yuan and wanted to buy the jade bracelet on Miss Yang’s hand.
"All said that the price of jade is falling, but I have bought a few things in the past few years. Some people have been willing to buy more than my purchase price, so I feel that jade is still worthwhile." Pointing to the chest 3. 50,000 bought Qipei, just from the stock market "losing out of the warehouse" Miss Yang said that this piece of jade is willing to bid 40,000, I think that the purchase of jade has a certain degree of preservation, and now the jade market is depressed, a lot of love around them Emerald people have recently bought some jadeites more or less, which is considered to be "bottom-hunting", just like Chinese aunts buy gold.
For the sales change of Jade this year, as the founder of the domestic first-line Internet jade e-commerce "Jade Cui Dynasty" Yang Muren revealed that from the sales data of the Jade Dynasty, the jade jewelry with a price between 3,000 yuan and 30,000 yuan has been in the past two years. Sales showed a sharp upward trend, which indicates that jadeite is becoming a mass consumer product, and jade online shopping has also been widely accepted by the market.
In addition, the Internet era is strong, and geographical and spatial separation will be increasingly ignored by consumers. The netizens who consume jade in the third- and fourth-tier cities are “outstandingâ€, which is a bigger market and also brings development opportunities to the jade e-commerce.
Expert analysis
The "bottom" in the true sense of jade has not yet arrived.
"There is indeed signs of recovery in the near future, but not because of price declines, but because of changes in consumer attitudes. For example, consumers who previously wanted to buy 10,000 yuan of glass bracelets have continued to decline after several years of jade, 100,000 yuan. The jade bracelet has not become 10,000 yuan." Industry senior seller, jade expert Bai Chenguang introduced, the Internet, micro-business and other trading channels to make the price transparent, choose more channels, so that consumers who are not willing to buy because of the barriers now Dare to buy it.
“I am more optimistic about the jade market. From the feedback of the tourism market, there are still stores with a turnover of 10 million yuan/day this year, and 500,000-100,000 goods are also bought. The Chinese people’s love for jade determines it. The price." Bai Chenguang believes that the jadeite "bottom-hunting" is not true, because the cost price is there, so it is recommended that consumers still encounter the appropriate re-purchase, do not blindly bargain, at the same time, remind consumers that the emerald liquidity is not as good as gold, etc. .
For "bottom-hunting", Tang Jun, an engineer at the Yunnan Jewelry Quality Supervision and Inspection Institute, believes that the recovery of the jade market may take two or three years. So far, the true "bottom" of jade may not have arrived. "The jade market may be lower next year. The main force of jade consumption is the middle class. Now the stock is stuck in this part of the crowd. Next year, jade may bottom out, but jade is different from other products. Can you buy cheap and good quality? Jade, can you really copy it to the end, or depends on the individual's understanding of jade and the grasp of the market, suggesting that consumers can do some knowledge reserves in advance."
For "bottom-hunting", Yang Mu-ren believes that after two years of market economic restructuring and the impact of diversification of online shopping channels on the real economy, the bubble of jadeite prices has actually been squeezed out by the market. At present, the price of jadeite has returned to a more rational segment. In a short period of time, the price of jadeite will tend to be stable and there will be no more fluctuations. Therefore, it is indeed a good time to collect jade. It is not ruled out that some physical store merchants have to deal with some goods at a low price because of the pressure of capital operation or to close the physical store, which will bring the opportunity for the public to leak.
Yang Muren suggested that from the perspective of investment, some high-end jade goods with a price of more than 50,000 yuan and good quality can be collected. Secondly, it is recommended that collectors pay more attention to the jade carving industry, pay attention to jade carving artists, and discover some potential jade carving artists with their potential to collect their jade carvings. In the future, with the establishment of the jade carving art market broker system, the real jade carving art will have a wide appreciation space.
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