Traditional clothing enters the development of e-commerce

In the past few years, the financial crisis has caused a great impact on China's clothing export market. Many companies have turned directions and began to carve up the cake in the domestic market. , gradually shifting from foreign markets to China, embark on the road to e-commerce, and achieve diversified development. However, in the course of business, online sales gradually exposed the drawbacks, that is, the brand is unfamiliar and quality is invisible. As a result, companies are changing their thinking, moving closer to the smart professional market, increasing mobile terminal sales, direct sales stores, and factory stores, and complementing e-commerce sales to gain consumer acceptance and create a broader platform for development.

Nowadays, the clothing market is becoming more and more fierce. How should the apparel industry respond to such an environment? Over the past few years, the march into e-commerce and the transition to a high-speed, smart professional market has been the development of choice for many apparel industries.

“With the great development and prosperity of science and technology, people’s buying methods have also undergone profound changes. They are no longer confined to physical shopping alone. They are gradually moving toward diversification. The most fierce way is online shopping, which is convenient and quick. Easy shopping methods are accepted by a wide range of audiences.” According to the relevant person in charge of the County Economic and Trade Bureau, online shopping has also exposed problems such as uneven quality and lack of trial experience. In the long run, it still needs “physical market + online trading”. "Diversified business, to promote a good combination of online and offline.

Indeed, once e-commerce platforms and traditional professional markets are effectively linked, not only can the tangible market become infinitely broad, allowing the traditional apparel industry to have access to more market segments, find and master new channels, and enable brand building to be realized. New breakthrough. After engaging in e-commerce, clothing brands are more easily found by target customers from all over the country and bring about substantial growth in sales.