The company and Beija Brazil have reached an agreement for the production of the Malia Jones brand of swimwear. Malia has visited Brazil to see the initial production of the eight-swimwear series to be launched in six colors. At a private exhibition last month, Japanese buyers have already witnessed the end of the 48th swimwear line. In December, a swimsuit model by Malia and Warning photographed a swimsuit manual and a buyer's guide in Hawaii. The handbook and swimwear are scheduled to be completed in New York in January 2005 before the first major trade show in the clothing line. Paris and Tokyo will also hold such trade fairs in 2005. The Malia Jones Swimwear Collection will be available in the summer of 2005.
Warnings CEO and President Brian Bonar said: “Considering the international exposure of Malia as an excellent surf champion and the consumer target group market she has won, we are very much looking forward to the success of the launch of the Malia product line. With a scale of several billion US dollars, the company’s management believes that with proper promotion and exposure, the Malia product line will gain a fair share of the market.â€