On March 15th, the three-day China International Textile Fabrics and Accessories (Spring and Summer) Expo kicked off at the Shanghai National Convention and Exhibition Center. In this stage, which is praised as “the barometer and wind vane of the textile industryâ€, Wujiang, a domestic textile town, has not become an important role. It not only brings high-end products at the forefront of the industry, but also shows the new trend of transformation and upgrading of the textile industry. The "Wujiang Element" on the radiance.
silk
For 6 consecutive years, the title trend show
Lock the transformation main line in the continuous participation in the exhibition
On the morning of March 15th, as the highlight of this exhibition, “Shenghong·China Fiber Fashion Trend 2017/2018 was released by the Consumer Products Department of the Ministry of Industry and Information Technology, China Chemical Fiber Industry Association, Donghua University, and National Textile and Chemical Fiber Product Development Center. The conference was held in a grand ceremony, with the theme of “Source and Vitality†to showcase the trend of Chinese fiber fashion. As the title of “China Fiber Trends Release†for 6 consecutive years, Shenghong Group has invested heavily in the “China Fiber Trends Release†campaign, which fully demonstrates its unique vision.
“Investing in fiber trend research and release is of great significance to the improvement of the overall brand of chemical fiber industry in China. Shenghong is a leading enterprise in the industry and should bear this responsibility.†In the view of Shenghong Group management, through continuous and in-depth participation The fiber trend release event not only served the entire textile industry, but also enabled Sheng Hong to transform from the implementation of large-scale production and supply of standardized products to individualized brand marketing, opening up new ideas for the transformation of enterprise manufacturing services.
“The Fiber Trends Launch Campaign has strengthened Shenghong’s links with the industry and downstream clients, and has implemented the brand from the previous product to the present, from the previous customer waiting to the present to actively provide information to the downstream customers of the textile industry chain.†Sheng Hong Zhang Yexing, executive deputy general manager, said that now, in terms of influence and brand value of downstream customers, Shenghong brand has been continuously improved, and it has become a designated supplier of many international famous brands in outdoor sports and home textiles.
After the launch of the exhibition, the crowds of Shenghong Group have been in front of the booth. Although entering the chemical fiber industry started late, Shenghong is already a leading company in domestic differentiated fiber. At present, the differentiation rate of its chemical fiber products is as high as 85%. Shenghong will also be based in the field of differentiated fibers, investing in Hong Kong Hong 300,000 tons of differentiated fiber projects and Guowang High-Tech differentiated fiber intelligent bombing projects to consolidate its advantages in differentiated functional fibers and lead the industrial restructuring of the chemical fiber industry. . At the same time, Shenghong will innovate its marketing model and rely on the “Chemical Fibers†platform project to transfer some of its chemical fiber sales from offline to online, creating an innovative e-commerce transaction model of “Chemical Fiber + Internet + Logistics + Financeâ€.
Drink online and offline
“First Cloth City†shows new industrial landscape
Each China International Textile Fabrics and Accessories (Spring and Summer) Expo is not only a barometer of textile trade, but also a weather vane for the trend of fabrics in the new season. After many exhibitions in recent years, the market smell and sensitivity of Shengze Textile Enterprise has also been continuously improved. Shengze Textile Enterprise, which participated in this China International Textile Fabrics and Accessories (Spring and Summer) Expo, has been the best in history.
It is reported that Shengze Town has organized 218 Shengze enterprises to debut, with an exhibition area of ​​4,000 square meters and the largest scale in history. Among them, Lixin, Huajia, Fuhua, Hantong, Chenlong Xinsheng, Senni and so on. The well-known local enterprises of Ze Ze competed in the exhibition, and the e-commerce platforms such as China Silk Network, Shengze Yunfang City and Yibu Net appeared on the market. As the other major service platform of Shengze Town, Shengze Hall of the National Fabrics Pavilion also participated in the Shanghai Textile Expo for the first time. “China's No. 1 Cloth Market†has once again become a beautiful scene on China International Textile Fabrics and Accessories (Spring and Summer) Expo.
Shengze related people also introduced that the quality of the exhibitors is generally high, and the number of new products is also high. Many companies have brought their own seasonal products to showcase the fashion and technical content of silk fabrics. High strength. In addition, exhibitors are no longer limited to the traditional chemical fiber field, and some silk, knitting and warp knitting companies are involved. Jiang Nan, general manager of Jiangsu Luoman Luolan Group Outdoor New Materials Co., Ltd., which has been exhibiting for the 21st time, introduced the three series of leisure sports, men's casual and urban outdoor, which are aimed at low-end, mid-end and high-end. At the same time, the market will combine more fabrics and ready-to-wear models to win more partners.
In recent years, the "textile + Internet" boom has spread across various industrial clusters across the country. Shengze textile industry is vigorously developing online platforms while continuing to promote the prosperity and development of China's oriental silk market. After careful cultivation in 2016, the current e-commerce development cluster supported by the four major platforms of China Silk Network, Oriental Market Trading Center, Alibaba Industrial Belt and Yibu Net has taken shape.
“Yibu.com organized 300 small enterprises at the exhibition to unify the exhibition, and the effect is very good!†Sheng Houquan, chairman of Yibu.com, said that for small and medium-sized textile enterprises, the comparison of such large-scale exhibitions High, I could only blink dry before. Now, under the platform of our platform, we will participate in the exhibition to create a scale effect, which will attract attention at the exhibition and win many opportunities for these enterprises.
Looking for a special industry "pointing people"
"Chinese silk town" blooms big feelings
With a rich silk culture and a prosperous silk industry, Zhenze has become a frequent visitor to the Expo. The “Zhenze Exhibition Group†consisting of 9 silk enterprises including Taihu Lake Snow, Silk Cube, Ciyun and Shanshui Silk also appeared at the exhibition. The booth area has reached 552 square meters, and the overall decoration style highlights the green ecology of sericulture and silk.
In recent years, the Zhenze silk industry has sprung up everywhere. It has won many honors such as “Hometown of Silk in China†and “Hometown of Silk in Chinaâ€. In 2016, Zhenze became one of the first “special towns†in the country, and is currently working hard to build “ Chinese silk town." The town has gathered more than 100 silk enterprises, with an annual output value of over 1.2 billion yuan, and continues to maintain an annual growth rate of more than 20%. Among them, Taihu Snow successfully landed in the New Third Board last year and became the "Suzhou Silk Home Textiles First Share".
With the integration of Zhenze's “literary, business, and agricultural†development, the town is constantly gathering new weather. In November last year, the Zhenze Silk Garden opened in the 4,000-square-meter sericulture park. The citizens and tourists can enjoy the long history of sericulture in the Taihu Lake Basin. On April 21 this year, the Wujiang Silk Culture and Creative Industry Park will open soon. The overall planning of the project is more than 2,200 mu, which mainly realizes functions such as quality inspection, cultural display, innovative design, e-commerce, and conference curation.
It is the new expectation of the current Zhenze Silk Enterprise to bring more wisdom, enhance originality and vitality to the silk industry and shape the unique brands and symbols of the company. Based on this starting point, Zhenze also launched the Zhenze Silk Cup and the 2017 China Silk Home Textile Creative Design Competition. The competition will be designed for outstanding design teams, studios, personnel and colleges and universities in China and abroad. It will collect the creative design of silk home textiles and enhance the creative design capabilities of Zhenze Silk Enterprises.
"To build a silk town, not only the silk industry is strong, but also the silk culture is booming. We must use the hand of 'cultural creativity' to light up the cultural heritage of the silk town." Lu Bin, secretary of the party committee of Zhenze Town, said The Ze Silk Cup "China Silk Home Textiles Creative Design Competition" conformed to the development trend of the Zhenze silk industry, and seized the excitement of the company and touched the soul of the earthquake of the people of Zhenze. The competition will accelerate the connection between creative design talents and local silk companies, and enhance the creative design capabilities of Zhenze Silk Enterprises.
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