Zhejiang Yaqi Group Acquires US Fast Fashion Brand JU

Recently, Zhejiang Yahe Group announced the successful acquisition of JUST FOR YOU (JU), a fast fashion underwear brand in the United States. The acquisition covers brand intellectual property, stores, etc. However, Ya Hao Group did not disclose the details of the acquisition.

JU is a fast-fashion apparel brand from the United States. It is part of the Saiman Holding Group brand together with the MINISO brand. For this acquisition, Huang Yan, chairman of Ya Hao Group, affirmed the value of JU and promised future development.

JU store map

According to public information, in September 2015, JU New York, a fast fashion apparel brand entered the Chinese market, and the first entity store settled in Guangzhou. Within less than three years, it took place in one domestic business district such as Shanghai Global Port, Chongqing Longhu, and Chengdu. Fukushi and other places have arranged more than 50 JU stores. JU, with underwear as the leading product, has created a popular concept of "fitting fashion", focusing on the "fashion design" and "high-quality products" to the extreme. In addition to the ace of “fashion underwear” that is routinely worn, JU extends the product line to home wear, bottoming shirts, casual wear, sports underwear, children's wear, and bathing suits to meet consumer needs.

The news that JU sold out due to financial problems had already been reported years ago. According to insiders, the Yale Group won JU after defeating potential buyers from several other JU.

Yu Huang, Chairman of Yale Group, stated that “The acquisition of JU will inject the world’s cutting-edge fast fashion elements into Yah Group. China is becoming the main thrust of the fast fashion underwear market, and we believe that the Yah Group can adopt global resource integration capabilities. Enabling JU with professional strength while maintaining the brand's core competitiveness and fashion value."

Through the acquisition, Zhejiang Yaxun Group will complete its underwear industry together with AZRA and H&M of Ai Shita together with JUH to form two pillar industries, and comprehensively achieve integrated production, marketing, and supply channels. Relying on the support and radiation methods of the Internet store in the Internet era, the audience of Ya Hao Group is fully expanded.

Ashita shop map

According to McKinsey’s forecast, Chinese consumer confidence has reached a new high in nearly 10 years, and the increase in consumer confidence has translated into higher consumer spending. In the next five years, Chinese consumers’ consumption in fashion will increase by 6% to 7%.

For the acquisition, the industry believes that, in general, the success rate of deep-seated companies doing related acquisitions in a certain industry is much higher than that of companies with shallow cross-border or industry qualifications. Ya Yan currently has a relatively strong layout at home and abroad, through the acquisition of related companies to make their fast fashion brand market bigger and stronger, the prospects are very impressive.