CHAU·RISING Zhousheng Women's 2018AW New Product Launch Originally You Are Such Cashmere

Challenge the previous generation, born for the new generation, Chau Sheng boldly break the traditional rules, with high saturation, high contrast color collision, highlighting personality. This kind of color style is reminiscent of the "Memphis style" that rose in the 1990s. It opposes monotonous and cold modernism and expresses optimism, freedom, and fearlessness.

This is the theme that Zhousheng Women's New Product Launching Conference wants to express: "Anti-Cashmere". In the show field, you can see a series of elements that cannot be imagined on cashmere, camouflage, bandages, big holes, big lotus leaves.. .... These are all tear off cashmere "warm" labels, will bring cashmere into the fashion field.

The design inspiration for this new women's new dress is "rebelliousness from the heart". It integrates artistic inspiration and leisure life on the street, uses destructive innovation, takes into account the characteristics of cashmere fibers, and applies a variety of knitting techniques. To avoid the existing traditional market, create value for young consumers, dress up for the rebellious "attitude," and let cashmere, the classic high-grade fiber, glow young and radiant.

Zhousheng Women's 2018 new fashion week debut, not just a catwalk show of a Chinese designer brand, is a 10-year accumulation of the designer's own accumulation, including the "Zhousheng brand fate community" partners 20 years of skill. Zhou Sheng not only wants to give the market a “strategy for the first brand of fashion cashmere”, but also to make a change in the turbulent transition of the Chinese era, bringing a change in Chinese consumers’ lifestyles and attitudes: the original cashmere It can also be so fashionable, so trendy, so young, and thus a "great brand that came into being in a great age"!