On October 13th, the China International Apparel & Accessories Fair 2017 (autumn) fell, and it was full of rewards.

In 3 days, within 53,000 square meters, 783 exhibitors and 815 clothing and apparel brands from 16 countries and regions, with their dazzling light of fashion and art, design and culture, clothing and technology, quality and intelligence, It ushered in a three-day experience tour, a journey of confidence, and a journey of the future for 65,722 professional visitors.

In the past 24 years, CHIC has been a dream-seeking platform for Chinese costumers to achieve wealth and ideals. Nowadays, in addition to wealth and ideals, CHIC has also demonstrated the context and grand vision of a technology, fashion and green Chinese clothing industry in the global textile and apparel industry chain in the “ Belt and Road ” construction.

Stylish cultural heritage

CHIC2017 (Autumn), exhibitors from every exhibition area are enthusiastic, and welcome new opportunities and challenges with new, fashionable and culturally-oriented new products and models.

From the contradictory flying small and beautiful designer brand to the commercial brand that integrates diverse fashions and cultures, the brands and enterprises that come to display all have distinctive characteristics and core advantages. Walking in CHIC, you can find simple and practical wearers, and you will also find the ingenuity of advocating the original spirit. More traditional Chinese costumes such as Su embroidery, Chao embroidery and Qiang embroidery will continue to come into view. Whether it is men's wear, women's wear or other categories, more and more brands are focusing on embodying oriental aesthetics and shaping clothing styles with unique Zen aesthetics.

“In the past 30 years, the Chinese have used clothing to package themselves. Today, we have to use our own self-confidence and temperament to control the service.” With this starting point, the brand from Wenzhou Pavilion is at the CHIC2017 (autumn) site. The display of ink men's clothing highlights the unique cultivation culture and the Yongjia culture, in order to update people's perception of Wenzhou clothing from the perspective of cultural heritage.

The designer brand Huamu deeply displays the fashion design based on Miao embroidery and Su embroidery, combining traditional culture with practical wear and expanding the market with online and offline channels. Shenzhen Yixiu Apparel Culture District fully reflects the original style of the international model in terms of scale, shape and production. It has gathered many original and core clothing brands such as Kasimi Ya, A.1, Yiyi, in jocosist and so on. The Chengdu Pavilion is headed by the “Tianfu Dress” brand, which is committed to building the “Chengdu Made” industry benchmark. It has joined hands with more than ten clothing companies to promote the internationalization of Chengdu's apparel and apparel industry and upgrade its industry.

The original fashion and intelligent ecological museum jointly built by Changshu Garment City and Butterfly Info Network focuses on originality, focuses on originality, promotes industrial transformation and upgrading , and creates new advantages in traditional rich people's industry.

Well-known brands of high-end and high-end electricity supplier's core temperature and pupil dress, with a distinctive professional features and "hot style" design capabilities, in a short time, he quickly approached many well-known enterprise groups of buyers, and agents, Franchisees, e-commerce.

“On the opening day of the exhibition, the professional visitors who came to negotiate could not wait to go to our company for further field visits and consultations.” Weigu, which specializes in the field of sweaters and down jackets, is rich in diverse new designs and unique “spots”. The system has attracted the attention of many merchants. According to the person in charge of the exhibition, the exhibition is looking forward to commercial development in different regions. On the other hand, it takes the opportunity to test new categories and new design styles from the scene. Look, the effect is very good.

In the fashion bag exhibition of this exhibition, the impression. Utopia brand gives the leather soul a colorful hand-painted. In addition, British CARLTON, Sweedom, Calvin KIein, and international brands such as LOVCAT, which are popular among Korean stars, also show fashion charm in the exhibition.

Xinji leather feather ingenuity exhibition pavilions heavy strikes, gorgeous and focus on the ultimate "good quality" to bring a variety of fashion products and leather feather design; at the same time, CHIC for the first time to create a joint and China Dyeing and Printing Association of garment printing trend area Bringing 12 outstanding enterprises to the most creative hundreds of print designs and products at the moment, becoming the most beautiful “bright” scenery at the exhibition.

In addition, the “Fashion United Nations” is the global fashion exhibition area, the popular accessories exhibition area full of life and artistic sense, and the trend-oriented brand professional exhibition CHIC-trend brand exhibition, also in the blend of fashion and culture. The blooms are in full bloom.

Put "intelligence" on your body

A light bulb gleamed under the jeans! This is not a magic, but a new product containing conductive fiber denim displayed by the “Huocheng Chaoshe” Guangdong Cowboy Club. This denim helps blood circulation, is a health cloth. At this year's CHIC exhibition, new technology products, smart clothing, and smart customization have swept again. These new technologies that can be worn on the body are the innovations that have come to the fore.

New materials and new technologies have changed our clothing and life. In the rotten children's clothing exhibition area, Eaton Gide, who focuses on the field of school uniforms, displayed a series of school uniforms with antibacterial, waterproof, anti-fouling and anti-ultraviolet functions, which not only attracted the attention of many professional audiences, but also attracted the “principal group” to negotiate and negotiate. .

Tengfei Technology in the supporting resource exhibition area brings a new intelligent intelligent clothing based on flexible conductive ink technology, and creates a stylish and comfortable personal sports health management platform with high-end flexible sensing technology. One-shot high, auxiliary city technology and other enterprises are also focused on the field of science and technology, let people see the wisdom spark of erasing after the combination of intelligence and clothing.

Science and technology have changed the entire clothing industry chain from the origin of intellectual creation, and solved the problems of “fast reverse” and “personalization”. Hubei Saishang Costume displayed “Meichun Intelligent Manufacturing ” to create a new experience of intelligent customization; Dalian Longsheng Clothing and Haisibao jointly exhibited, and specially launched “Leather and Leather” that subvert the traditional leather industry, match the brand and end customer's individual needs. Product big data intelligent manufacturing "system.

In addition, Shuttle Zhizhi and Zhizhi Technology bring the overall solution of “smart manufacturing, extreme quick-reverse”. Before the big-screen display of the intelligent supply chain, it is crowded from opening to closing. This time, the company displayed the "identity" of "fashionable women's ODM manufacturing experts", actively embraced the Internet +, the whole component of the small order production workshop, and explored the "small order and large circulation production mode" with the industrial 4.0 intelligent manufacturing. It is worth mentioning that the Pinghu Pavilion, which has been exhibiting for 5 consecutive years, is still shining in the ODM Zhizhan exhibition area. They keep up with the market demand and improve the rapid response capability, so that the audience can see the charm of Pinghu.

Environmental define a new fashion

The boundaries of the industry are being broken, and Coca-Cola, WWF, and Beiqi defenders are also present in CHIC, in order to share our beautiful earth and green life. A piece of beautiful clothes on CHIC not only led us to appreciate fashion, art, culture, technology, but also to see the responsibility and responsibility of a big clothing country.

In this year's CHIC's special sustainable development zone, the industry has re-recognized its own environmental protection and social responsibility. “Fruit dyeing” extracts dyes from fruits, does not add any chemicals, and is called “drinkable dyes”. The baby products and home textile products are made up of a large number of onlookers; the corn fiber made by “Defulun” The ready-made garments are natural, degradable, and have the characteristics of good coloring, flame retardancy and antibacterial properties. "Ruyiwu Home" has high-grade customization of functional, energy-saving, environmentally-friendly and functional fabric household products. And environmentally friendly.

In addition, Hanks, Eaton Gide and other children's wear companies show their people-oriented responsibilities and attitudes with functional fabrics and environmentally friendly manufacturing; brands and companies from Brazil, Poland and other overseas pavilions bring global fashion while paying attention to manual With environmental protection, pay attention to the economic development of poverty-stricken areas, and write sustainable fashion and love.

“CHIC is a window that can promote brands, achieve cooperation, harvest the latest information and trends in the industry, and inspire unlimited possibilities across the border.” Wu Yingdao from Shanghai Hao Enterprise Management Co., Ltd. has a lot of people’s voices.

During the (autumn) CHIC2017, "fashion Shaoxing, put the line in the world," Chaozhou fashion feast, overseas brand syndication shows, such as CHIC SHOWS turns staged, Chinese clothing business forums around the new retail, quality standards, supply chain, big data, smart manufacturing, etc. Start brainstorming.

In order to achieve accurate docking effect, the organizers had a large number of demand docking before the exhibition, organized various local chambers of commerce, professional buyer organizations and other institutions, and were led by the CHIC organizers on the spot to conduct centralized and effective negotiation and docking. At the same time, the professional category docking is frequently performed under the organization of the CHIC organizer. In addition, the CHIC Trade Matching App was officially launched, extending trade activities from offline to online. “This app has been enthusiastically sought after by the audience. The app includes all kinds of information such as joining, agency, purchasing, and investment promotion. Now there are more than 30,000 pieces of information spread on it.”

In the era of great change, countless interactions, exchanges, and inspirations have given Chinese costumers a new yearning for “visible and tangible”. On March 14-16, 2018, China International Apparel & Accessories Fair 2018 (Spring) will use the young heart to voice the upgrade and transformation of “young state”.

Next spring, let us start the journey again and temper new sounds.

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