China's diamond consumption will usher in the "Golden Decade"

The diamond, known as the "King of Gems", has a very high price and a very small number, but it has an irreplaceable popularity level in the world with its inherent charm. Moreover, this level is also expanding and contracting in China from time to time. There are indications that a new name, Shanghai, is being drawn on the map of the World Diamond Trading Center. Behind this fact is China's ambitious diamond sales potential!

“In the financial crisis, China is a new star after the decline of the world diamond industry.” EliIzhakoff, president of the World Diamond Council, said that the global diamond industry was deeply affected by the financial crisis. Until the second half of this year, the global diamond consumption market gradually emerged. A warmer situation. But the Chinese market has not been affected too much. With the Chinese economy taking the lead in stabilizing and rebounding, the import volume of China's diamond consumption has ranked second in the world; the import and export volume of diamonds in Shanghai Diamond Trading has also climbed again and again. From January to October this year, the diamond trading volume of Shanghai Diamond Trading Office It broke $2 billion, a year-on-year increase of 78.7%.

Supporting this strong growth is that China's diamond consumption is gradually shifting to diversified and special civilian demand, and more consumers want to express more emotional appeals. At the same time, investment in diamonds is also on the rise. “The diamond market is as demanding as other plain products. Some of the top foreign brands have entered China. Among them, Cartier has opened more than 30 stores in China.” An industry insider said that the international industry is generally optimistic about the prospects of the Chinese market, especially It is the next decade, and it is also known as the “Golden Decade” of the Chinese diamond industry.

Indeed, with the acceleration of the country’s opening up to the outside world, Western culture has been deepened from time to time to all aspects of China. Diamonds have won the favor of domestic consumers because of their unique cultural connotations. In the past, the most popular accessories were gold and jade. Nowadays, young people in the city think of diamond rings when they mention marriage. Because of its innocence, splendor, hardness, and unique characteristics, diamonds have become the meaning of permanent love. Western culture is gradually changing the Chinese people's consumption concept. The emotional appeal brought by diamonds makes people suspicious, which affects the direction of market development.