Committed to creating a trendy lifestyle of STAVA, a comprehensive upgrade to the brand strategy of STAVA

The past 2015 has been a turbulent year in the apparel industry in China. This is an era in which the outbreak and the fall coexist. "De-stocking" and "off-store tide" are still a big mountain in front of many companies, and they are struggling to create a common state of survival for the industry.

In such a situation, some brands look for breakthroughs in mergers, acquisitions, investments, and transformations. There are also some brands that seek a more stable and sustainable path. They insist on products as kings, carry out brand culture, and fully open the brand. Optimize the brand strategy to achieve a cross-over upgrade. STAVA is such a fashion men's brand with the gradual optimization of successful "counterattacks".

STAVA's optimization of the brand strategy system not only includes the comprehensive review of the brand concept, the refinement of the brand vision, mission and claims, but also the optimization of the VI vision and the upgrade of the terminal image.

Brand System Optimization Deduces Brand Evolution

The brand system construction is the core element of brand value appreciation, and it needs a long-term accumulation and continuous optimization process. A few days ago, STAVA opened the prelude to the optimization of the brand's strategic system by further positioning the consumer base and upgrading the brand concept.

From business casuals to fashion casuals to fashion styles, how to seek a more accurate customer base is a compulsory course for men's wear brands. STAVA understands the importance of this required course, and carries out a more accurate positioning of the customer base, not only from the consumer's dress style, but also from the consumer's life philosophy and fashion attitude. Seeking a resonance point. STAVA is committed to providing a fashionable and elegant style of dress for the urban core ages of 30-35 years old. We hope that they can find a balance between elegance and handsome personality to express their fashion. Attitude, "said Xu Wenyu, general manager of STAVA.

Corresponding to the fashionable style of fashion and elegance, STAVA's brand mission of “creating a trendy fashion lifestyle in Chaoya” and the brand idea of ​​“Enjoying a trendy lifestyle in Chaoya”.

STAVA's brand mission is to integrate fashionable and fashionable concepts into its lifestyle, not only in its style of dress, from words and deportment to its attitude toward life, but also to enjoy a fashionable lifestyle with its elegant style, so as to make every fashionable man. Dole enjoys fashionable life in Chaoya and is happy to enjoy the pleasure that STAVA brings to them. This fun is not only reflected in the fashionable style of fashionable dress, but also expressed in the elegant and elegant life philosophy, introspective and elegant philosophy of life. As a fashion brand company with "creativity + imagination" as its gene, STAVA has put forward the brand vision of creating "China's Chaoya Life's Pioneering Vanguard Brand" and will "create and share Chaoya continuously." The concept of life aesthetics allows urban fashion men to easily enjoy their own fashion attitude and fun, as a way to lead the lifestyle of urban fashion men. STAVA has completed the maturity of baptism through the refinement of its brand vision, mission and ideas.

Visual transformations burst into fashion trends

In the building of the brand system, vision is the first impression of consumers on a brand. In this era of rapid consumption, VI visual identification system and terminal vision have become a brand of “face value”.

In the VI visual recognition system, the brand new simple font LOGO embodies STAVA's brand-like temperament that is both fashionable and chic, and has an independent attitude and generous restraint. STAVA also released auxiliary graphics according to its two series of red diamonds and urban series. Among them, the auxiliary graphics of the red diamond series is a time-sculpted texture heart, while the urban series is a An extraordinary trio of stars. Sanmonstar is also the STAVA brand vision totem, developed from the STAVA core letter A, representing the elegance of STAVA and the Chaoya culture of style.

While a series of VI visual recognition systems were released, STAVA 6S image store was also officially unveiled in Guangzhou. The newly-built image store is refreshing. In the new terminal image, STAVA uses space art to perfectly explain the brand concept of “Enjoy the fashionable life of Chaoya”. Its design continues STAVA's design principles and aesthetic concepts. The design inspiration comes from the brand new DNA and the geometric figures, diamond figures, and letters extended from the brand totem, and many innovative elements add to each other. In the shop, whether it is the three main colors of black and white champagne, or the use of elegant marble, high-quality metal paint, etc., all reflect STAVA's elegant, trend, style and quality brand labels.

Strategic upgrades ignite the engine of internationalization

From the new VI visual identity system distribution, terminal image upgrades, to brand reorganization, vision, and style repositioning, STAVA's all-round brand strategy upgrade has ignited the engine of the brand's internationalization strategy.

“The brand culture strategy is an important part of supporting corporate strategy. STAVA is gradually moving towards internationalization. The internationalization strategy will be a new journey. Therefore, the brand culture needs a comprehensive and systematic upgrade.” At the helm of Xu Wenxuan Introduction.

Professionals believe that China’s men’s wear is generally an industrial brand that has developed at a high speed, rather than a century-old designer brand under the European model. When the brand is moving towards a step by step maturity, the brand cultural strategy upgrade is the only way for the brand to evolve.

In the new round of industrial cycles, China’s men’s wear brands have launched a strategic battle. This time competition is not just about specific factors such as channel models and product research and development, but it is in the competitive landscape of domestic and foreign groups of people performing on the same platform. The business strategy and strategic layout of the company are competing with each other. The brand strategy is an expression of the strategic vision of corporate decision makers, and STAVA's strategic upgrade of the brand is struggling with this kind of courage and vision. STAVA is looking forward to putting on the fashion men's arena. Splendor.