RICO LEE Outdoor Brand Designer Li Weigang Interview with Shanghai Fashion Week

RICO LEE is positioned in “Outdoor Trends” and is committed to breaking through the boring outline of traditional outdoor clothing and creating the coolest and coolest outdoor technology and apparel.

RICO LEE designer Li Weigang has been engaged in fashion design for more than ten years and seven years of professional outdoor industry experience. He is obsessed with the technology contained in the outdoor industry and sighs at the monotony and dullness of traditional outdoor clothing. He is now focusing on integrating outdoor technology into the urban trend and trying to create the most fashionable and cool outdoor technology and clothing.

RICO LEE Designer Li Weigang

Q: Shanghai Fashion Week

A: RICO LEE designer Li Weigang

Q1: What is the most representative of the brand spirit?

A: Beautiful technology

Q2: Counting this time, RICO LEE has released his work for the 3rd time in Shanghai Fashion Week. Share the reasons that attracted you.

A: Shanghai Fashion Week is a good platform. On this platform, I can use my creativity to attract the attention of the media and resources. Coupled with the gradual shaping of the fashion week in the fashion week, I have great influence on my brand development. s help.

Q3: Inspiration, ideas released this season?

A: Beautiful technology. The design of this season is a continuation. I continue to use "technology" as the main axis of the release.

Technology is the most powerful force to change the entire world. Nowadays, science and technology are deeply involved in all aspects of our lives and are increasingly integrated with us.

If science and technology become more beautiful? If you combine technology with art, you will have a more exciting glow? If our costumes are not just decorations, maybe we can talk to them?

The concept of this season is the integration of technology and beauty. The clever design allows the technology to show a more emotional side.

Q4: The outdoor brand itself gives people a feeling of going out into the water for a trip. RICO LEE is positioned in the development of “outdoor” technology apparel. What kind of lifestyle do you want to convey to people?

A: My main name is "urban outdoor", which is city outdoor. The products I design have very professional functionality, but all designs are designed to be aesthetic and convenient in everyday life.

Most of the target customers of traditional outdoor brands, or the use of the environment, are all aiming at traditional outdoor activities such as hiking, hiking, adventure, etc. This is also the origin of outdoor. However, as the public gradually accepted the concept of outdoor, the use of outdoor products has also shifted from pure mountain climbing to urban activities. In the process there is a conflict: the gap between modern urban aesthetics and traditional functional design. RICO LEE's design tenet is “beautiful technology”, which means that technology and functions are presented in a way that is consistent with modern aesthetics. By designing this bridge, people can feel the beauty of technology.

Q5: Messages and expectations for participating in this season's event.

A: I hope to use the platform of Shanghai Fashion Week to convey to everyone the beauty of science and technology in my mind. I also hope to add a special glory to Fashion Week.