The DIOR Dior Men's AIRDIOR Exclusive Limited Series time-limited boutique was grandly opened in Taikoo Li, Chengdu, presenting the exclusive AIR DIOR Exclusive Series created by Dior Men's Art Director Kim Jones and the JORDAN brand.
This unique concept store is located in a quaint traditional building, with bright glass, fine wood and a variety of natural materials ingeniously creating three timeless product display spaces, adding a sense of lightness to the whole.
The first space is like a laboratory, displaying Dior’s outstanding products, through a series of pictures and video materials presenting every link of the AIR JORDAN 1 OG DIOR exclusive limited edition sneakers made in Italy by Dior craftsmen, highlighting the Dior workshop’s introduction Proud craftsmanship.
The second space is located in the open-air courtyard, creating a unique space with mirror elements, using the clever interaction of sound effects and special effects lights to map the AIR DIOR logo, and reproduce the classic AIR DIOR WINGS logo through innovative technology. The quirky elements of Tianmaxingkong fully demonstrate the creative vitality of Dior men's art director Kim Jones (KIM JONES) and the JORDAN brand dedicated to promoting basketball culture.
The third space presents the exquisite ready-to-wear and accessories in this exclusive limited series. Inspired by legendary athlete Michael Jordan The style of American sportswear in the 1980s.
Source WeChat: DIOR
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