Despite the brand name, opportunities for development and challenges co-exist; despite the changing market environment for the development of the brand put forward higher requirements; Although once the rapid fashion brand development and lag made some questions, but the dual 11 brand The battlefield, fast fashion brand still achieved good results. Danny slave DAMBOLO have to say, no matter what the market environment is now, fast fashion is still the future development trend of the apparel market.
Although the market and consumers are not satisfied with the product quality, style plagiarism and novel design of fashion brands in recent years, the fast fashion brand has been developing vigorously. On the one hand, it has expanded its efforts to expand its brand name while expanding its brand scale. On the other hand, Production, and strive to be the fastest speed will be the most perfect product presented to consumers. So, fast fashion brand is how to win in such a complex market environment? Danby slave DAMBOLO brand is how to take advantage of the rapid development? Today, Danny slave DAMBOLO for you Secret!
Consumer upgrades, fast fashion brand products focus on internal strength, the consumer experience on the first place
We all say that consumer upgrades have a huge impact on fast fashion brands. In fact, the trend of consumer upgrades has little effect on fast fashion, and even brings opportunities to fast fashion. Consumer escalation, consumers pay more attention to the quality of the product itself and fashion, but for the fast fashion consumer groups, the product price is still their primary consideration in the purchase of one of the factors, and fast fashion brands have this Advantage, just to meet consumer demand.
For consumer preferences, fast fashion brand to consumer experience on the development of the first place, while improving product quality and fashion, but also try to reduce the cost of the product, so that the product cost to achieve optimal. Although in the external environment, the development of fast fashion brand is temporarily slowed down, but it also conforms to the natural law of market development, does not affect the fast fashion occupy the future. Danny slave DAMBOLO believe that the future of fast fashion will have more room for development.
Adhere to rapid fashion development, expand the brand and store size, stable and fast fashion development model
Precise positioning of the brand will bring a lot of opportunities for the development of the brand. Since it is a fast fashion brand, it must adhere to the fast fashion development mode, carry forward the fast fashion brand product update speed, product novelty, product cost-effective features, solid Fast fashion brand in the minds of consumers a good impression.
Second, in order to expand the brand's influence, fast fashion brands should expand the brand and store size, further enhance the brand strength, stabilize fast fashion development mode, enhance brand loyalty and allow consumers to pay for the branded products voluntarily.
Danby slave focus on the development of physical stores, accelerate innovation and transformation to seek a breakthrough, a fast fashion pilot brand
Danby slave DAMBOLO brand hired a senior design team, they often walk in major fashion weeks and show floor, always concerned about the world's fashion trends, timely grasp of changes in consumer demand, the use of new fabrics, new structures, new colors, new technology, such as personality Innovative design, make products more in line with consumer spending needs, truly fast fashion. New and important product personality, product quality is important, in order to present the perfect product in front of consumers, DAMBOLO DAMBOLO products on the implementation of "zero defect" management, strictly control the production of each process, the implementation of strict products Access to the quasi-system, and strive to perfect the product, to create fast fashion products that everyone likes.
DAMBOLO DAMBOLO focus on product training in the same time, but also attaches great importance to innovation, in the face of this complex and volatile market environment, the establishment of a set of responsive market mechanism. Danby slave focus on the development of physical stores, innovative channels and development model, independent online ordering fair and new conference, so that products can reach consumers in the fastest speed in the hands, but also reduce the cost of the product, so that the product Cost-effective, more acceptable to consumers, a fast-fashion pilot brand, stores all over China, is now rapidly growing momentum for stores, until the world stage.
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