Recently, MUJI held a seminar on "circle design" at the flagship store on Fifth Avenue in New York, and officially released its new IDéE Pool series in the United States.

This series includes 7 new neutral coats, wide-leg pants, shirts, jumpsuits and tote bags. The raw materials of all the products are from the production of MUJI products. Excess fabric.

IDéE is another brand of the MUJI parent company's Good Products Program. According to the official website, the positioning of this brand is complemented by MUJI, and the design style is sharper and the color is more vivid:

MUJI pursues the most basic and universal life, and responds to the user's own self by eliminating the subjectivity of the producer as much as possible. IDéE respects the user's personality and taste as much as possible, and provides solutions for rich and colorful life.

Akira Minagawa, IDéE's design director, said: I often think about loop design. The goal of this series (IDéE Pool) is to create something you can love for a lifetime with waste materials.

Circular design thinking is especially important for MUJI, a large company. Because, in addition to the waste generated by consumers, garbage and environmental pollution, the fashion industry will also produce a lot of garbage.

According to the Environmental Protection Agency, in 2012, 84% of discarded garments in the United States would enter landfills or waste incinerators. In 2013, the United States collected 15.1 million tons of textile waste, of which 12.8 million tons were discarded textiles. Although many fashion companies and brands have introduced sustainable production methods and fabrics to reduce the impact on the environment, the results have been minimal.

In 2015, IDéE officially launched the new project “Pool”, which redesigned products that were produced during the production or transportation process and could not be sold directly. Naoko Yano, head of MUJI planning and design, said:

We have been very careful (in design and production), but it is still inevitable to waste fabrics. With the Pool project, we gather the scraps together, giving it new value and forming a loop.

Ichio Naoko is very respectful of IDéE Pool, and the clothes she wears are also from this series. In addition, she also described IDéE design director Ji Chuanming as “a designer who does not waste fabrics” because he will try to avoid waste when designing, and the other is to use what was originally thrown away. Make new products.

Minagawa also proposed that companies can reduce waste through cooperation. “(We may) share MUJI waste with other companies, or MUJI use waste from other companies. This process does not have to be done within the company, we can cooperate with the outside world.”

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