Ben has worked hard towards the fashion and unique beauty, but in reality it has been repeatedly hit. For fashion brands, there are many who often step into the “discrimination door†because of their novelty.
Recently, Chanel became the latest fashion brand accused of "cultural misappropriation." This time it was a bright black boomerang with the Chanel brand logo and priced at $1,350. The boomerang used for sport and recreation is actually the weapon used by Australia’s long-time marginal aborigines to hunt.
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This roundabout has caused various emotions such as shame and anger in social media. In response, Chanel spokesperson said in a statement: “Channel highly respects all human culture and is deeply sorry for the group’s affront. This product is inspired by foreign leisure activities and we have no intention of belittle the Australian Aboriginal, Torres Strait Islander people. Groups, and boomers that are important as cultural objects."
In addition to Chanel, Zara was previously criticized... Zara was accused of discrimination against Jews by wearing a denim skirt embroidered with the face of a frog named Pepe. Users in Europe and the United States, especially Jewish people, have transmitted photos of jeans and denounced them.
However, Zara has always denied that he has a tendency to racial discrimination. Its official spokesperson said that this skirt was only one of the products in this season's collaboration between the brand and several artists. It was only in designated markets and stores, and the frog on the skirt was not Pepe, but a painting by the artist Mario de Santiago.
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In fact, Pepe, a representative of the “death†in China, is a large group of people. He is often used by “alternative Rightists†in European and American countries to insult Jews, resulting in the “Anti-Defamation League†as a “sign of hatred†last year. And Matt Furie, the creator of Pepe, once called out, but did not change the opinions of Western netizens who are pursuing political correctness.
Pepe's true body
When he arrived in India, Zara lay down again. On April 19th, the Zara Indian office received a warning from the local extremist group Maharashtra Navnirman Sena (hereinafter referred to as MNS). MNS threatened that Zara must unload all Pakistani-made products sold in stores in India, otherwise members of the organization will retaliate against Zara stores. Zara did not respond to this.
Similar problems caused by different cultures and values, or political conflicts, are all that companies that do business globally need to face. In many cases, the brand may indeed have no offense.
In terms of the fashion industry alone, TOPSHOP has recently been wearing a culturally discriminating hat because of the behavior of printing a pattern similar to a turban on a jumpsuit.
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In addition, H&M had protested because of a feathered crown. H&M had previously received several complaints from Canadians. The H&M Love Music series introduced this pink feathers and black and white ribbons. The Mohawk women consumers allege that she and her daughter went to H&M to shop. When it comes to jewelry, only feeling angry that H&M insulted her traditional culture, she even wanted to buy all the products and discard them in the trash.
H&M feather hair accessories provoke controversy
Believe that no brand will want to “self-promotionâ€, but brands should understand that while the global expansion has brought them a lot of wealth, some incalculable troubles will come to the body. Especially when it comes to localized marketing for the local market, how to prevent lightning is the primary issue.
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