Fur "Oscar": The "Hollywood Award" was announced

On the evening of January 14, 2015, the Beijing Reigning Opera House, the first "Hollywood Award" known as the "Oscar Award" of the fur industry, was solemnly announced and became the first international award in the Chinese fur industry. Dalian Mingmen Breeding Co., Ltd. and Huasi Agricultural Development Co., Ltd., Ren Youfa, Xie Yao, Wu Zhi, and Wu Xuewei, won the company award, entrepreneur award, cross-border innovation talent award, rookie award, and designer award. The awards became the star of the night. More than 200 industry experts including famous industry experts in different fields such as fashion, fur, financial investment and internet innovation, and big coffee have witnessed this event.

Dalian Mingmen Breeding Co., Ltd. and China Agricultural Development Co., Ltd. won the ILUX 2014 Enterprise Award

Ren Youfa, Chairman of Haining China Leather City won the ILUX 2014 Entrepreneur Award

Xie Yao, founder of China Fur Online, won the ILUX 2014 Cross-border Innovation Award

Harbin Hong Kong Fur City Wu Zhi won the ILUX 2014 Rookie Award

Famous Chinese fashion designer Wu Xuewei won the ILUX 2014 Designer Award

The appearance of the “Hollywood Award” ended the current status of the Chinese fur industry lacking international awards. It is not only a major event in the Chinese fur industry, but also a concentrated display of Chinese fur companies, entrepreneurs and designers. As the initiator of the "Hollywood Award", Kopenhagen Fur is the world's largest fur raw material auction house and leading fur fashion brand. Kopenhagen Fur has two major functions: industry associations and auction houses, and more than 60% of the world's furs. Raw materials are sold by the auction house. The "Hollywood Award" initiated by Kopenhagen Fur is indeed worthy of the name.

The emergence of the "Winter Award" also reflects the new thinking of the traditional fur industry under the Internet thinking that fur consumers are "fans", a "fan age" of the fur industry has come, and the "fan economy" is shining. And "fan" corresponds to the "star." Therefore, one of the major objectives of the “Hollywood Award” is to establish fur “fans” to establish China’s most famous celebrity fur brand, star fur entrepreneur and star designer, so that “fans” have stars to pursue, and stars can be found. powder.

In fact, as a traditional handicraft industry, fur is a product that is personalized, and it has formed some natural contradictions with the development of the mass production of the Internet, industrialization, and the fur and youth. If the fur industry can't pass the youthfulness, fashion, and introduce the change of internet thinking, then this kind of contradiction may become the obstacle to the development of the fur industry. For example, in the past, most of the fur industry was hand-workshop-style. Because of information asymmetry, it is difficult for consumers to know where the fine fur craftsmen are, and it is difficult to know which brand and quality are better, and the “Ilex Award”. , it is to break the asymmetry of this information, so that more fur consumers understand the industry's star enterprises, brands and designers.

What is really important is that the “Wintering” awards platform can promote the healthy development of the entire industrial chain of the fur industry. On the one hand, in the upstream, more talents who need to understand fur farming and fur crafts are needed; on the other hand, in the downstream, there is a need for fashion designers, cross-border designers, fashion brands, fur sales channels to support the fur industry. , fans have achieved a win-win situation.

Through the "Hollywood Award," fur consumers can recognize and understand the "great gods" who are behind the fur. They have fought for many years in the fur industry, and the companies and brands they run are usually the “rich” in the Chinese fur industry. However, many years of industry low-key habits, so that most of them "extremely obscure, raised in the deep ignorant people did not know."

For example, in the “Enterprise of the Year Award” and “Entrepreneur of the Year Award” that were nominated for the “Icicle Award” this year, there are Feng Baoxing, chairman of Dalian Mingmen Breeding Co., Ltd., He Sucheng, general manager of Huasi Agricultural Development Co., Ltd., and Harbin Jinshiqi Trading Co., Ltd. General Manager Zhang Wei, Ren Youfa, Chairman of Haining China Leather City, Chairman of Zhejiang Changqing Holding Group Co., Ltd., Hong Boan, Chairman of Yuyao China Fur City, and Liu Weici, Chairman of Hong Kong Tianjin Clothing Co., Ltd., are all in furs. The industry has been plowing for years with the "God" level characters.

Through the "Hollywood Award", fur consumers can also "powder" some well-known fur designers and industry elites. For example, Xie Yao, the founder of China Fur Online, and Wang Jianhua, the founder/president of POLAR DECK, a senior custom brand of home furnishing living products, and Zhang Wei, a designer of Tianjin Yingda Garment Co., Ltd., were shortlisted for the “Annual Rookie of the Year”. Awarded by Chen Wangsheng of Tianjin Baratti Clothing Co., Ltd., Hong Nii of Hong Kong Royal Silk Zilan Group, Wu Zhi of Harbin Hong Kong Fur City, etc., and Tianjin Yingda Leather Fashion Co., Ltd. of the "Designer of the Year Award". Lead designer Wu Xuewei, well-known fur fashion designer/Robert Gomere brand art director Yuan Xiangkai, and Bai Xianduoge Garment Trading Co., Ltd. design director/Beautyberry brand founder Wang Yutao are the fashion and design elites. Big coffee.

In the end, after a fair, open, transparent, comprehensive, and rigorous review, the “Winter” Awards were announced one after another. The winners of various annual companies, annual entrepreneurs, annual cross-border innovation talents, rookie of the year, and designer of the year were also awarded. All are honored and returned. Perhaps in the future, as the "Hollywood Award" of the "Oscar" of the fur industry, it is also possible to go abroad and go to the world and become the vane of the world fur industry.