If a franchise brand does not have its own trademark, then why does he guarantee your agent's rights? What exclusive rights? Simply put, even if this franchise company is not a liar, if you make this brand a fire, you have a Competitors also copy the same storefronts and brands as you, and then compete with you at a lower price or other bad competition. What can you do? You have no way at all. He can easily get rid of this so-called brand without paying a little legal responsibility.
Only registered trademarks are protected by law.
Know what is a registered trademark first:
The circle R is a mark of “registered trademarkâ€, which means that the trademark has been applied for registration at the State Trademark Office and has been examined and approved by the Trademark Office to become a registered trademark. The R in the circle is the initial letter of the English register registration.
A registered trademark is exclusive, exclusive, unique and so on. It belongs to the registered trademark owner and is protected by law. Any enterprise or individual may not use it without the permission or authorization of the registered trademark owner, otherwise it will bear the tort liability.
In China, the TM on the trademark also has its special meaning. In fact, the TM mark does not protect the trademark. It is different from R. TM indicates that the trademark has been applied to the National Trademark Office, and the National Trademark Office has also issued The "Notice of Acceptance" entered the opposition period, which prevented others from making repeated applications, and also indicated that existing trademark holders had priority to use.
The use of TM means the trademark symbol, that is, the text, graphic or symbol marked with TM is a trademark, but it is not necessarily registered (unregistered is not protected by law). TM is an abbreviation for English trademark.
The relevant personnel of the State Intellectual Property Office of the People's Republic of China explained that TM is the copyright mark used during the registration and review period of the trademark, while the circle R is the copyright mark that can be used after the approval period and after approval!
Knowing this, now let you gradually understand some of the characteristics of a typical franchise chain scam:
1. The registration time of the company is not long (can be inquired at the industrial and commercial department where the company is registered), usually not only registered in the Mainland, but also registered in Hong Kong and other places (the cost of registering a company in Hong Kong and other places is very low), and the chain is proposed. Join the business (professional term for franchise) features business.
2, the company claims to be developed by companies in South Korea, Hong Kong and even Europe and the United States, or a subsidiary of these companies, or domestic agents or franchisees of these products (if you need to confirm, you can check the national trademark library, these If a brand wants to enter China, it will definitely register the trademark in advance).
3. The so-called brands operated by these companies do not have trademark rights. It is important to emphasize here that please do not treat the trademark application acceptance notice as a successful certification of the trademark application. This is totally different. The former is notified by the Trade and Industry Bureau that the registration application for the trademark has been received, and the latter is that he actually owns the trademark. Joining scammers often use the person who does not understand the trademark knowledge, and accepts the trademark application acceptance notice. You know, how can a company that has only been established for one or two years apply for a trademark?
4. In order to prove the authenticity of the company, the company often presents some brand authorizations issued by international brands or companies (note that the brand does not pass the trademark registration at all, and does not exist at all), in order to fool people, these authorizations Most of them are in English, but there are many flaws, such as the Chinese people's signature habits, and the foreign documents recognize the supervisor's signature.
Of course, in the past few years, these franchise liars have been constantly upgrading, and their obvious loopholes are constantly being filled.
5, the products they operate are generally not easy for ordinary people to judge the price and quality, such as clothing, gifts, health products, etc., to facilitate fraud.
6, such a company has a long life of 2 years, a short one year, of course, using life to judge whether a company is a liar, it is too late. There are other characteristics, such as the core characters of the franchise scammers are mostly in a certain province of central and southern China (to avoid causing geographical disputes, skip here), the deception sites are concentrated in Beijing West Railway Station, near Beijing West Railway Station There are a large number of such scammers in the office building. Of course, these features may also disappear, because there will always be imitations entering, and the size of the scammers will continue to grow and will also develop in other regions.
Through the above characteristics, it can be seen that the identity of these fraudsters is basically legal. For example, the company's registration information is legal, and the relevant authorization documents of the company's "parent company" (in fact, the liar itself) are legal. The company's business scope is legal and the company's trademark registration and acceptance procedures are legal. Because these contents are legal, their success rate is very high.
So, where are they illegal? This is actually a very difficult question. The places where they are not legal now seem to be no longer there. This has a certain relationship with the changes in Chinese regulations. Since the promulgation of the Administrative Licensing Law, the "Measures" formulated by the relevant departments have lost their effectiveness. Therefore, the content of the franchise enterprises is a blank. However, if you want to verify whether a company is a liar, you can still apply the "Regulations on the Management of Franchise Organizations." The "Measures" stipulates that it must have its own brand, has its direct storefront and has been operating for more than three years, etc. If the affiliate chain you are concerned about does not have these two characteristics, then it is 100% liar. Here to explain "the brand of your own", please be sure to know whether the brand has been registered successfully, or "application acceptance."
After treatment is a technical treatment method that gives the fabric a color effect, a morphological effect (smooth, suede, stiff, etc.) and a functional effect (watertight, non-ironing, non-sticking, flame resistant, etc.). The process of improving the appearance and feel of the fabric by chemical or physical main methods, improving the wearing performance or imparting special functions is the processing process of textiles.
The after treatment method can be divided into two categories: physical/mechanical finishing and chemical finishing. According to the purpose of finishing and the different effects, it can be divided into basic finishing, appearance finishing and functional finishing.
Our after treatment products are mainly calendered, embossed and pearl paste printed fabrics.
The purpose of finishing:
1. The textile width is uniform, and the size and shape are stable. Such as heat setting.
2. Enhance the appearance of textiles: including increasing the gloss and whiteness of textiles, and enhancing or reducing the surface fluff of textiles. Such as heat setting, crinked/ creped, bubbled, mercerized.
3. Improve the feel of textiles: Chemical or mechanical methods are used to give textiles a comprehensive touch feel such as softness, smoothness, fullness, stiffness, lightness or thickness. Such as soft, stiff, weight gain and so on.
4. Improve the durability of textiles: mainly use chemical methods to prevent damage or erosion of fibers caused by sunlight, atmosphere or microorganisms, and prolong the service life of textiles. Such as anti-mite, anti-mildew finishing.
Give textiles special properties: including some protective properties or other special functions. Such as flame retardant, antibacterial, water repellent, oil repellent, anti-UV and antistatic.
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