Xinhua Beijing January 12 (Wei Juan) For the traditional apparel industry, "Today does not embrace the Internet, tomorrow may be no business can do." In the context of the Internet era, it is a strategic choice for the Hongdou Group to take advantage of the huge potential brought by "Internet +" and stand on the pinnacle of "Internet +" and achieve a new leap forward under the new normal. Recently, Hong Hae Group President Zhou Haijiang accepted an exclusive interview with Xinhua. Hongdou Group is one of the 120 State Council Deepening Reform pilot enterprises, the only Chinese garment industry recognized by the State Administration for Industry and Commerce Trademark Strategy Implementation Demonstration Enterprise. In June 2015, World Brand Lab announced the list of 500 most valuable brands in China, and the Hongdou brand ranks among the top 100. With the implementation of the "13th Five-Year Plan" recommendations, the "manufacturing power" has risen to a national strategy. The implementation of "Made in China 2025" is an important proposition for building an industrial system. Zhou Haijiang believes that as the heaviest annual economic conference in China, the Central Economic Work Conference has outlined a clear roadmap for the Chinese economy in the first year of the "13th Five-Year Plan". The "13th Five-Year Plan" is a special one with a special background Far-reaching five-year plan will be affected. "The five major tasks of going to production, stockpiling, deleveraging, reducing costs and making up for shortcomings are to give a correct and accurate prescription to the Chinese economy, and to be realistic, embodying the great wisdom and great logic of the Party Central Committee and will surely further boost China's economy , Is a very correct decision, and I am confident that the enterprise will have a better environment for development in the future. "Combining" Innovation in Production and Financing "to Bring New Vitality to Industrial Development For Zhou Haijiang, China's economic development has entered a completely new As for the textile industry, the adjustment of regional structure and industrial transfer have also entered a new stage. Therefore, the mode of attracting industrial relocation based solely on the cost advantage has been gradually weakened, and the existing model can no longer meet the needs of current development Need. The planning suggestions pointed out that in order to realize the development goal of "the 13th Five-Year Plan", solve the development difficult problems, and lay a solid foundation for the development advantages, we must firmly establish the development concept of innovation, coordination, greenness, openness and sharing. Among them, "innovation" ranks first. From 1957, the grass-roots enterprises to out of the woods in 1983, from a single industry to the relative diversification, and vigorously promote the brand building, to achieve transformation and upgrading; from production and management to create operational changes, from asset management to the combination of industry and finance Change from domestic enterprises to multinational enterprises, and carry out industrial upgrading and competitiveness upgrade; enterprise products from the initial knitted underwear, clothing, rubber tires, bio-pharmaceuticals, real estate in four areas ... ... in the business In the development process, the innovative concept of development has been integrated into all aspects of the Hongdou Group. Zhou Haijiang believes that the complexity of the current development situation in the textile industry and the arduous task of transforming and upgrading require that we do not have the slightest relaxation. "As each textile and garment, we must firmly grasp the new economic normal and promote the pace of innovation and development of China's textile and garment enterprises, among which the combination of technological innovation and industrial development, the cross-cutting development of economic globalization and informationization bring us An important opportunity came. "Turning to the future development of textile and garment industry, Zhou Haijiang confident. "At present, the industrial revolution led by scientific and technological innovation around the world is booming and has witnessed historic changes with the transformation and development of our country. This has brought a rare and significant historical opportunity for the development of science and technology in our country and is the transfer of the textile and garment industry Injected new impetus and set the direction for the hope of further realizing the textile dream. "During the 13th Five-Year Plan period, the Hongdou Group will make its own efforts with precision and increase financial and industrial innovation to create a combination of industry and finance Development model, and gradually form a new type of financial and financial group that is different from the traditional development model of "integration of production and financing, integration of two industries". Resolve the excess capacity to stimulate new impetus to promote industrial upgrading transformation Of the "stock" troubled industries, the most watched in was the textile and garment industry. Data show that more than 30% of the country's textile circulation enterprises are facing the impact of e-commerce, over 50% of enterprises have overcapacity. In response, Zhou Haijiang said that the full competition in the market economy led to overcapacity, resulting in oversupply, resulting in no profit for the enterprise. "As long as the products are competitive, the capacity can be larger and the market can be found all over the world." Up to now, Hongdou owns "Red Bean Men", "Red Bean Home", "Red Bean Home Textiles" and "Little Red Bean Kids" series of chain stores More than 3000. Over the years, Hongdou Group has focused on three major elements of innovation by introducing a large number of high-level talents at home and abroad such as PhDs and senior engineers. Hongdoud University, which established academician workstations, postdoctoral workstations and founded training staff, was listed as a national technology innovation demonstration enterprise and a national patent Pilot advanced unit. At the same time, Hongdou Group adhered to the establishment of a brand with Chinese characteristics and founded three well-known trademarks of "Red Bean", "Maxima" and "HOdo" and was recognized as the first batch of trademark strategy implementation model enterprises by SAIC. Appears in Zhou Haijiang, Hongdou Group can not do without such achievements in the industrial restructuring of the development strategy. In the face of the industry's overcapacity pressure-driven, to adapt to consumer trends and promote industrial restructuring and upgrading is the only way for enterprises to break through the surplus economy. Zhou Haijiang stressed: First, we must pay attention to the creation of innovative capabilities, seize the "talent, platform, input," the three elements; Second, to grasp the dominant position of the international division of labor, to achieve low-carbon economy, access to high profits, stable local economic development, Build their own brands; Finally, it is necessary to make full use of the magnifying effect of capital in the market to promote the effect of double-scale enterprises. Internet "grasp both hands" to create a green "smart" business In the "13th Five-Year Plan" recommendations, the Hongdou Group is particularly concerned about the planning and deployment of "China to create". For the traditional textile manufacturing industry, China has accelerated its informationization, industrialization and service-oriented process to a strategic level. Zhou Haijiang said that enterprises should hand "Internet", with one hand "Internet +." "+ Internet" means that the traditional industries should take advantage of homeopathic innovations, make full use of e-commerce and build smart enterprises. The other hand must grasp the "Internet +" and adopt new technologies, mechanisms and systems to integrate the traditional industries with Internet thinking and models. "I am very optimistic about the 'smart business'. In the face of the interconnection of things and the future of all things, the development potential of smart enterprises is enormous and the potential is unlimited." According to Zhou Haijiang, Hongdou Group will make use of the advanced information technologies such as Internet and Internet of Things We will focus on the building of intelligence, intelligent research and development, smart supply, smart production, smart marketing, smart services and smart management, and set up a set of business information flow, Capital flow, logistics, workflow in one of the smart platform to drive business management to scientific, network and intelligent changes. Creating an innovation-driven smart enterprise is the slogan that the Hongdou Group shouts in the Internet era. The construction of the flagship museum of China's fabric museum is also the embodiment of putting theory into practice. It is understood that the flagship museum in China Pavilion ten thousand square meters of the existing exhibition hall of existing enterprises more than 300, nearly 2 million surface accessories varieties to do perennial display. At the same time, it is also a designated cooperation unit of China Textile Information Center, "China's Fashion Fabric Finalists" product review collection and display, and has become a fixed-point sampling unit of a large number of procurement vendors, such as the fitting network brand suppliers, China and South Korea Fashion Designer Industry Center. Zhou Haijiang pointed out that in order to further speed up the pace of "smart red beans," Hongdou Group will carry out the construction of intelligence and establish a multi-functional integrated intelligence platform to make concerted efforts and integrate resources of all parties so as to realize the online and offline interconnection. At the same time, make full use of social marketing, change from product management to user management, create good interaction with users, accurately tap user needs, create a full service value chain, promote the transformation from traditional enterprises to 'smart enterprises' and realize the systematic ecological recycling of enterprises, Red beans really become an innovation-driven smart business.
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