Ladies and gentlemen do understand that the price war is more intense, the root cause lies in a woman's natural shopping psychology, different from men, too troublesome face, buy something relatively simple. How to make customers feel your goods cheaper?
My most annoying is the price war, the price war to fight, but by no means spell your life and death, customers will not because of your loss to sell and sympathize with you. There is an old saying in our hometown, no silly selling, only silly to buy, the customer will never believe you are selling at a loss! Customer psychology is this: he does not want to buy cheap, but to take advantage of.
It is very bad for many shop owners to lower prices without selling anything else. You are constantly hurting your old customers, and injury brand, old customers is the largest source of profits. Hurt your old customer is off the profit source!
A sale of clothes 129,109,99 for customers in fact, there is no particularly big difference. Even you sell cheap people also suspect you have quality problems.
Here is a tactic I discovered in actual combat, that is, we sell the most clothes in stores and online stores. At that time, I did an activity of buying and selling clothes and pants. In fact, the wool was still on the sheep. Of course, it was only logical that only expensive things were sent to cheaper things. We put an advertisement in the store to write on the +1 yuan to send, I think it would be better, 1 yuan is a symbolic income, but for the customer is set the threshold, I do not give you in vain, 1 yuan for the customer Feel a lot of cheaper, and this method can improve the customer's unit price. The key point to improving the turnover rate is that you have to find ways to make it cheaper for the buyer, not for the cheaper thing, or he will not appreciate it.
Shopkeepers: A lot of time is not your promotion is not enough, but a little less skill. For another example, "100 yuan vouchers free to send, full 300 yuan can be arrived" and "full 300 by 100" which is no doubt the former, the latter to the customer's feeling is "I have to pay to get Return ", while the former it is" business first pay, and then the customer to choose to buy or not ", under the standing knowledge. So to do activities, the key is to take the first to be given.
The shopkeepers, in fact, the best marketing on your side, you must be good at discovering them, be good at comparison, good distinguish. How to make customers feel your goods cheaper, and now you know how to convince customers it.
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