Italian men's CORNELIANI promotes advanced customization

Corneliani Leisure Store

Corneliani recently opened its second store in Beijing at the Lufthansa Friendship Shopping Mall in Beijing. Fernanda Evangelista, Corneliani’s chief operating officer in China, personally attended the opening ceremony of the new store.

Like all advanced garments, Corneliani also provides customers with tailored tailor-made services. When talking about whether the company is launching tailor-made services in response to the economic crisis, Fernanda Evangelista explained: “Corneliani has been engaged in custom services for 15 years. Compared to other apparel brands, we have more editions on the one hand. The model is suitable for different customers and is produced in the Italian factory. On the other hand, Corneliani has a dedicated design team and specialized fabric suppliers, tailored to the customer's requirements to make it more personalized. ."

It is understood that Corneliani's tailor-made process is different from the traditional "measuring, painting, cutting, trial, and completion" process. Customers can choose their favorite suit model, after the experienced tailor tailors the customer to accurately measure all the physical data obtained will be transmitted to the computer to Italy. The tailor will adjust the current version of the model based on the customer's stature data. It takes about 45 days from the fabric to the finished product. Finally, the customer can modify the details of the tailor by trying it on.

Corneliani will conduct digital management and maintenance of the customer. After the customer's physical data is recorded and saved for the first time, it will be updated according to the changes in the customer's physical form to prepare for the next call.

Founded in Mantova, Italy in the 1930s, Corneliani is a pioneer in the production of Italian men's clothing. Corneliani is famous for its unique tailoring and craftsmanship. It is mainly composed of ready-made and custom-made products. The product range includes suits, shirts, ties, knitwear, scarves, shoes, and leather accessories. Corneliani's products are sold in Italy, Europe, the Americas and Asia, and have a global sales network. Its export sales have now reached 65% of total sales.

According to Fernanda Evangelista, Corneliani entered China relatively late, mainly due to its own resources and other issues, the first consideration is the European and American markets. Only later opened a store in China.

It is reported that Corneliani has successively opened several brand stores in Hangzhou, Shanghai, Wuhan, Beijing and Hefei, and is continuously expanding its potential sales network.

FernandaEvangelista said: “The Corneliani market will be selected on strategically located luxury streets in major cities. The preferred Hangzhou is because the brand's first distributor company in China is in Hangzhou, and Hangzhou has a certain luxury brand. With the spending power, famous street gathered many international brands, and the atmosphere is very rare."

In April of this year, Corneliani’s first flagship store in Beijing officially opened in Jinbaohui. Within six months, Corneliani opened a second store in Beijing Lufthansa Department Store. In response, Fernanda Evangelista said that Beijing Lufthansa Friendship Mall has a fixed customer base for consumer men's suits and is a very good sales platform. The Corneliani Yansha store, although relatively small, has great potential for market development.