In October 2018, at No. 955, South Suzhou Road, Huangpu District, Shanghai, since the opening of Yanqingli, Bailian Group Fashion Center, the FOB series held during each fashion week has become the most eye-catching fashion designer, designer and buyer. The hotspots in the city, such as the media and the media. This year's FOB series of activities continued the theme of Bailian Group's fashion industry plan and Yanqingli Bailian Group Fashion Center “Helping Designers Success”, bringing four major highlights to Shanghai Fashion. The first highlight is “ Bailian Group X Tranoï 2019SS Spring and Summer Asian First Fashion Party ”, Tranoï is the world's largest, most cutting-edge, internationally most international and most recognized clothing and designer brand exhibition. It is the only official high-end ready-to-wear show in Paris Fashion Week. Together with France's Tranoï, Bailian Group will bring this world-renowned fashion event to China for the first time and bring it to Asia. This high-profile fashion event will be selected by the Tranoï Fashion Council for five emerging designers and well-known designer brands in the Tranoi Fashion Trade Show in Paris, Fete Imperiale, Twins Florence, Cathrine Hammel, Nathalie Ballout, Pierre. Louis Mascia brought his first show in Asia, and released the designer's 2019 spring and summer works in the form of an immersive fashion release at the Suhe Xiu Xiu of Bailian Group Fashion Center.

Secondly, Bailian and Tranoï jointly held the “ Asia's Six Fashion Trends Exhibition ” in collaboration with NellyRodi, the international fashion trend authority from France. NellyRodi is an innovative creative consulting firm based in Paris, founded in 1985. NellyRodi is the international benchmark for innovation trends in industry and services, providing consulting services to multiple brands, manufacturers, organizations and investors for more than 30 years. Attracting and capturing the inspirational trends of the contemporary world, creating an ecosystem of forward-thinking innovations that combine multiple experiences and wisdom to create and integrate multiple aspects of innovation: creativity, marketing, business, society, online and data. As the top institution in the global creative industry, this event will bring a highly innovative visual exhibition to the audience in Shanghai.

In this season's FOB activities, the Chinese designers of Bailian Group's fashion industry cooperation are also extremely important components. With the industrial platform of Bailian Fashion Center, the designer set up its design studio in the Fashion Center of Yanlianli Bailian Group on the banks of the Suzhou River. The concept of “Designer 50+500” has been brought together to create a closed loop for the Chinese designer fashion industry. Such as repeated appearances in Paris and other internationally renowned fashion week, the pioneer fashion designer brand "SANKUANZ", Shanghai local designer's success representative "HELEN LEE", Chinese jewelry collection brand "OOAK", new leather goods package "ZESH Ze Shang", women's clothing The designer represents “AWAY LEE”, the Chinese designer “STEVEN OO” who grew up in the US and Myanmar, the “Fan Fan” which detonated the global Chinese fashion brand, and the “FR Showroom” which brought together 16 young designers. After the center's collective debut, during the week-long FOB, we will bring you the latest 2019 spring and summer works.

At the same time, the Shanghai Textile Association, the Shanghai Federation of Industry and Commerce, Bailian International Fashion Institute, Shanghai International Fashion Education Center, and Condé Nast Fashion Design Training Center jointly hosted the Fashion Industry Talent Growth Alliance (first) annual meeting and the Yangtze River Delta fashion industry talents. The Growth & Development Integration Exchange was also held concurrently. CHINA FASHION TALENT DEVELOPMENT ALLIANCE is a self-sponsored domestic higher education institution under the guidance of domestic industry associations, including Shanghai International Fashion Education Center (SIFEC) and well-known enterprises in the industry, famous overseas professional schools, and Bailian ACM Fashion Institute. joint. CFTA actively promotes the discovery and cultivation of talents in China's fashion industry, promotes the integration and integration of industry and education, and truly seeks to educate and transport talents to the industry. The industry has pointed out the need for cooperation in education, and promoted the top professional schools in China and overseas to target the fashion industry. Cultivate empowerment exchanges and cooperation to form the core focus of the fashion industry on future talent and talent education.

China's consumption upgrade has become the trend of the times. In the fashion field, consumer demand has become more diverse and personalized. As one of the large-scale diversified and full-service trade circulation groups in China, Bailian Group has full confidence in the development of China's future fashion industry. It has included the fashion industry in the Group's 13th Five-Year Strategic Plan, focusing on the layout of the fashion industry upstream and downstream. . Bailian Group builds Bailian Fashion Industry Platform with its own commercial resources and industry influence. The platform includes three business cores: Bailian Group Fashion Center, International Fashion Institute and Bailian Fashion Industry Fund.

Bailian Group Fashion Center-Yanqingli Project is located at No. 955 and No. 991, South Suzhou Road, Huangpu District, on the banks of the Suzhou River. Yan Qingli was founded in 1929 and was selected as the fifth batch of outstanding historical buildings in Shanghai in 2015. It is a typical British warehouse building in Shanghai's modern architecture. The project is designed and designed by the former deputy mayor of Milan, Italy, the master planner of Expo Milano 2015, the father of “Vertical Forest”, and the international design master Boeri, who is leading the design. The Bailian Group Fashion Center-Yanqingli project combines its own cultural temperament. Develop strategic needs with Bailian Group, positioning itself in the fashion industry platform, taking fashion brands and designer studios as core tenants, and introducing fabrics, C2M, model training, showrooms, advertising, fashion education, media, photography, styling, 3D printing, etc. The upstream and downstream institutions of the fashion industry have formed an industrial ecosystem within the same time. At the same time, they have formed a value synergy effect with the Bailian Fashion Industry Fund, the International Fashion Institute and Bailian's existing commercial and channel resources to create a true fashion industry ecological closed loop.

FOB invited European designer profile

● Pierre-Louis Mascia

Not only is Marcia a fashion designer, he is also a design artist who proposes a lifestyle that is close to real philosophy. The result is an ultimate unity that can make people become true self, freedom is pure luxury, and create more humane clothing and accessories. The fabrics used in Western Asia are organic, made from the finest Italian silk, the finest cotton and the latest technical fibers. This season's design was produced and distributed by Achille Pinto, a long-established textile and printing company, based in Como. From the original fabric to the complex finishing technique, each step shows technical skill and attention to detail, all of which stem from the craftsmanship of “Made in Italy”.

● Cathrine Hammel

Norway's most representative Nordic minimalist brand. Combining modern Nordic minimalist style with traditional craftsmanship, it emphasizes knitwear and everyday necessities. Cathrine Hammel's clothing is elegant and sexy, designed to create comfortable and stylish women's wear. It has been headquartered in Oslo since 1997 and is sold in more than 160 international retailers. Norwegian coutin designer Catherine Hamel is known for her durable clothing and functional design. Her design language reflects Norwegian democracy and lifestyle. The tone of functionality, simplicity and craftsmanship dominates every season. Katherine Hamel himself, accompanied by the grandfather of the Bauhaus Xuanyuan and the grandmother who specializes in arts and crafts. How it feels when a piece of clothing is worn, and how the wearer creates an appearance—not through clothes—is the ingrained design behind each piece of clothing.

●FETE IMPERIALE

Laura Gauthier-Petit, the traditional Fête Impériale brand leader in the Huangtuo Workshop, emphasized the integration of the 19th century “Shaying Culture” into the brand design. The brand has several international awards. Inspired by the aesthetics of the Second Empire, the designer Laura Gottil Petit combines Flemish Belle Époque elements with the punk movement of the 1980s. For each season's design, Laura's clothing is like a vivid painting. The women's wardrobe was re-examined, and in the form of folds, a masculine wide silhouette created the space into a space. Fête Impériale promotes the concept of French life and adopts a “slow fashion” approach to create each season's design. The materials have been carefully selected and inspired primarily by 19th-century court costumes – including satin, silk, cotton, velvet and tapestries used by the Duchess, and applied to high-time wear techniques. The brand's studios, showrooms and boutiques are located in an old art gallery at 28 Duroside Street in the Marais district of Paris, emphasizing “Made in France”.

●TWINS FLORENCE

Created by designer Linda Calugi, Twins Florence is avant-garde, dare to express hermalist and unique costume contours, paying attention to the details of the costume. Exhibited as part of Vogue Talents during Milan Fashion Week and won several international awards. TWINS FLORENCE reflects the aesthetic tendency of a hermaphroditic female. The brand's focus is on leather, pure wool, raw cotton and fabric to touch the five senses. The design blends knowledge of Italian manufacturing with new attention to detail and emotions. The brand's goal is to become the next generation of luxury brands for avant-garde women. Designed by designer Linda Karooji, hand-made by artisans in the historic Tuscan region of Italy. Minimalism is the design attitude of the brand. This quarter's design creates a new femininity through the layers and contrasts of materials, and combines strength and charm to transcend different genders and times to form the latest. The product of the combination of thought and trend.

●Nathalie Ballout

Swedish and Lebanese hybrid designers are fascinated by the versatility and versatility of Tannin, and have begun to upgrade and recycle a wide range of tannins, which were exhibited during the Milan Fashion Week as part of Vogue Talents. NATHALIE BALLOUT specializes in knitting and "new" embroidery. Brands are rooted in the hand-crafted techniques of exploring modern traditions, using everyday unconsidered materials, and re-deconstructing and rebuilding art to make the wearer a unique owner of clothing. Designer Natalie Ballot believes that the fashion industry affects almost everyone in the world, directly or indirectly affecting the world. Diversity and personality need to be accepted to represent the wonderful spectrum of all of us in the world.

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