London Fashion Institute and sustainable fashion platform join forces to do environmental protection

London College of Fashion, a sustainable fashion platform, establishes a partnership that helps college students connect with ethical suppliers, buyers and brands.

Common Objective is a newly created fashion business network with renowned designers Vivienne Westwood, Christopher Raeburn and Roland Mouret as their founding partners. Common Objective uses their technology to pair members with the partners they need, such as suppliers, brands or buyers, to build partnerships.

Companies that perform better in terms of sustainability have a higher weight in Common Objective's search and pairing, and can more effectively partner with members or other companies.

London College of Fashion, a sustainable fashion platform, establishes a partnership that helps college students connect with ethical suppliers, buyers and brands.

Common Objective is a newly created fashion business network with renowned designers Vivienne Westwood, Christopher Raeburn and Roland Mouret as their founding partners. Common Objective uses their technology to pair members with the partners they need, such as suppliers, brands or buyers, to build partnerships.

Companies that perform better in terms of sustainability have a higher weight in Common Objective's search and pairing, and can more effectively partner with members or other companies.

After the partnership between the two parties, more than 6,000 employees and students of the London Fashion Institute will become registered members of Common Objective and gain the opportunity to establish partnerships with organizations, brands or companies that work with the latter.

Representatives of co-brands such as Vivienne Westwood will be able to communicate and build relationships directly with these young fashion industry leaders through the Common Objective network, and students will have the opportunity to learn about these top brands and large luxury groups in sustainable development. The measures taken.

Harold Tillman, co-founder of Common Objective, said: "The entire fashion industry should be more focused on sustainability, and we are convinced of this."

In addition to the London School of Fashion, Common Objective has also established partnerships with various organizations and brands such as Fashion SVP, Pure London, and Fashion Revolution.

In today's fashion industry, social responsibility has become a very important part of the brand image, and sustainable development has naturally become the focus of major brands. According to the "China's New Generation Fashion Consumer White Paper 2018" data released by "Glorious" and Taiping Bird, 41.9% of consumers believe that social responsibility will have a great impact on their perception of the brand, and choose "does not affect" at all. The proportion of consumers is only 4.9%.