The core of Monsoon's brand is “office fashion”. It includes two aspects: one is the fashion commuter outfit that is mainly applied to the office; the second is the interpretation of fashion life concept of white-collar beauty: busy and happy, full and enjoyable, in daily work The interpretation of your own style of life and personal taste. "Office fashion" is the sacred communication between European fashion and Chinese consumers. It is a fashion that incorporates European fashion elements into Chinese consumer aesthetics, and is more suitable for white-collar workers and consumers who agree with white-collar fashion ideas.

Between the ages of 25 and 35, a well-educated and well-educated woman. They require both fashion and practical clothing, can fully demonstrate their taste, and require attention and respect. They shuttle between office buildings and high-end public places. They have certain quality requirements for life, including lawyers, teachers, civil servants, IT professionals, and mid-level management personnel.
The monsoon is dominated by European fashion, it is fashionable but not public, feminine but not cumbersome; style is novel and fashionable, and the details are ingenious; the collocation is strong, and the wear is not dull, it is suitable for both business office and leisure and entertainment. The commuter outfit, the success of this positioning, is to capture the special psychology of modern white-collar Women in pursuit of fashion - both fashion and elegant and confident.
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