Seeking Outdoors and Winning the World - Monet's Strategic Deployment Conference 2010 Successfully Completed

Positioning outdoor leisure Sales terminal is king According to the person in charge of Monet's introduction, Monet Outdoor Products was founded in 1997. It has done OEM for more than 60 well-known outdoor brands in the world, and the products sell well in the world. Since entering the Chinese market in 2006, Moyne has positioned itself in the market segment of outdoor sports and leisure tourism, combining outdoor functions and fashion and casual styles, targeting China's largest basic consumer market from product design to price, and advocating positive for the public. A healthy outdoor leisure lifestyle has a high degree of consumer awareness and loyalty.
Because it insists on the positioning of the general public, Mo Nai has its own way in the sales channels, and chooses the biggest sales outlets that face the most extensive consumer groups as the main sales channels. By 2009, Monet has entered China's 1,500 chain supermarkets, including Carrefour, Wal-Mart, Metro, Hodget and all other international and domestic chain dealers stationed in China, covering all provinces and cities in the country. Occupy the outdoor sales terminal.

The rapid development of the industry Unlimited market potential The rapid economic development is changing the concept of consumption of Chinese consumers' outdoor products. It is reported that although the outdoor sports entered the Chinese market only for more than 10 years, it has developed rapidly, with an average annual growth rate of 48.9%. “With the growth in consumption caused by the growth of GDP, the shift in consumer interest, combined with China’s abundant outdoor tourism resources and the booming outdoor tourism activities, we expect that the average annual outdoor market in China will remain Not less than 40% growth rate." The responsible person told reporters with confidence.
The outdoor market in China has shifted from the early consumer-oriented consumption to the later consumption-oriented consumption. At present, the consumption of fashionable leisure led by well-known outdoor brands such as Mo Nai is rising, and it is developing rapidly. Nowadays, in China's first and second tier cities, consumers wearing outdoor shoes and outdoor clothing to work can be seen everywhere, and outdoor leisure tables and chairs can be seen everywhere.

Expanding Affiliated Channels Leading the Outdoor Market After three years of rapid development, Monet has established a sales network for large commercial supermarkets in all large and medium-sized cities in 31 provinces, autonomous regions, and municipalities directly under the Central Government, except the Taiwan Province and the Hong Kong Special Administrative Region. National marketing network. By the end of the first half of 2009, 1,500 supermarkets were stationed in the country, far exceeding the absolute advantage of competitors, and occupying sales terminals.
"In addition to consolidating existing terminals, the expansion of franchise stores will be an important move for Monet in 2010." The responsible person told reporters. It is understood that there are more than 2000 kinds of merchandise in Mo Ni franchise stores, covering almost all outdoor equipment products. Compared to hypermarkets, franchised stores are more able to penetrate the huge consumer market in China's counties and cities, directly face consumers, lay a solid foundation for the sustainability of performance growth, and bring new opportunities and challenges to sales terminals. The relevant person in charge predicts that Monet will open 1,000 franchise stores in China in 2010. Since then, Mo Nai will become the first brand of outdoor equipment in China with absolute advantages.
“Monet's strategic deployment meeting in 2010 will be the Whampoa Military Academy of China's outdoor industry. At this conference, leaders of China’s outdoor leisure industry will be born.” With regard to the development of outdoor and Mo Nai, the responsible person feels confident. “The development of the outdoor industry creates great opportunities for Moyne, and Mo Nai will also promote the rapid growth of the Chinese outdoor industry in 2010.”