In the spring of 2018, all the data and phenomena from the cultural and entertainment industry indicated that the decision of Zhejiang Yuye Co., Ltd. (hereinafter referred to as “Yuye Shares”, stock code: 600226) to implement the cultural and entertainment strategic transformation was correct. At least at the time of making the decision, it was far-sighted.

In March 2017, Qiye Co., Ltd. successfully acquired 100% equity of Chengdu Yanlong Technology Co., Ltd. (hereinafter referred to as “Yanlong Technology”), marking the official transformation of the company's cultural and entertainment strategy. Since the second half of 2016, the domestic cultural and entertainment industry has experienced a rapid decline after experiencing rapid growth in the past few years. At that time, "Glory of the King" has not yet revealed the signs of the country, IP film and television dramas entered a consolidation period, the film market After the "Mermaid" reached the top of the 3 billion box office, there was even a pessimistic tone of "seeing the top"... The transformation of the company's shares at this moment is indeed risky.

But very quickly, with the successful convening of the 19th National Congress, the cultural and entertainment industry has fully recovered: the film box office has set a record, the IP film and television drama network drama has blossomed in an all-round way, "King of the Glory" and "Jesus Survival" complete the game two-level jump, short video App is blowing up the tide of the whole people. In the relay of loneliness and shackles, the company has completed the first round of cultural and entertainment industry layout, and initially established a diversified industrial structure covering six major sectors: games, film and television, variety, big data, offline entertainment and biotechnology. .

Acquired the "Oscar" in the game industry, won the hot IP, and the game layout was the first to win.

Yanlong Technology is the key to the strategic transformation of Yuye's shareholding culture and entertainment. Today, Yanlong Technology still plays the role of the vanguard in the cultural and entertainment map of the company. According to the 2017 annual report of the company, Yanlong Technology's 2017 annual operating income was 318 million yuan and net profit was 176 million yuan, achieving stable and sustained growth.

Last year, Yanlong Technology independently developed the 3D martial arts SLG mobile game "Buwu Tianxia" won the 2017 Golden Jubilee Award "Best Original Mobile Game". The Golden Jubilee Award is also known as the "Oscar" in the Chinese game industry. The game company or platform has won the Golden Jubilee Award for the highest honor. In addition to game development, game overseas distribution agents, IP licensing and cooperation is also a business support product that Yanlong Technology has been developing in recent years. At the ChinaJoy 2017, Yanlong Technology’s copyright animation “Crayon Shinchan”, which was brought by Japan’s Shuangyesha, has received much attention. Yanlong Technology successfully won the game adaptation of "Crayon Xiaoxin" and authorized the game adaptation and production.

In addition, Yuye Co., Ltd. also established a wholly-owned subsidiary, Yuyehu Entertainment (Shanghai) Technology Co., Ltd. (hereinafter referred to as “Yuye Mutual Entertainment”), which is mainly engaged in domestic agency and operation of games and independent research and development of games. LBS & AR engine development and so on. The "Women's Road" and "Adventurous Mercenary Group" and other mobile games, which are exclusive agents of Yuye Entertainment, have also won a lot of players' love. The company has a focus on each other and complements each other in the business chain, forming an upward synergy, further improving the business layout of the company in the game field and enhancing its overall competitiveness.

Shooting suspense sci-fi web dramas, creating a pro-sports reality show, film and television variety ready to go

As an indispensable part of the cultural and entertainment industry, film and film and variety is also the key area of ​​the company's stock attack. Its "film and television variety double cannon" has also submitted satisfactory answers in the past two years.

Holkesbeck Television Co., Ltd. (hereinafter referred to as "Becker Film and Television"), a subsidiary of the company, has many well-known directors, actors and producers who have accumulated in the film and television industry for many years, such as Zhang Xinjian, Ji Dong and Zhang Qiufang. people. Although it was only a short time to set up, the "moving and moving" that Becker’s film and television made was not too small.

The super-network drama "Bai Mu Mi" and the big online movie "Shan Hai Yi Wen Lue escaped from the Devil City" have all completed the filming and entered the post-production stage. The story of "Bai Mu Mi" is confusing, and it is a collection of sci-fi, suspense, action, and love. It is known as the Chinese version of "X-Files". The drama also invites popular stars Zhang Danfeng and Li Chun to star. As the domestic sci-fi suspense type of film exploration, "Shan Hai Yi Wen Lui escapes the Devil City", the main team can also be said to be star-studded, Hong Kong's famous "ghost film director", "Zombie film originator" director Liu Guanwei personally supervised The actor is Liu Zhiyang who used the online drama "Soul Ferry 3" actor "Xia Dongqing", the new version of "The Legend of the Condor Heroes" and "Ouyangke". In addition, on the list of the participating dramas of BAK Television, "Abyss Walker", "Awakening", "The Grand Canal" and other major dramas with high expectations in the industry are among them. The eyes of the play are "sinister".

In parallel with the film and television business, there is also business development in the field of variety. As a brand that focuses on variety show production, game live broadcast, short video, etc., the company is actively expanding the vertical segment market in the current red sea of ​​variety competition, and exploring the daily broadcast variety show and pet class. Reality show and other blue ocean projects. The first domestic network produced by Qiye Media and SMG Internet Program Center is a competitive reality show "Combat! Meng Ying, will be broadcast on Tencent during the May 1st holiday. According to the relevant person in charge of Qiye Media, they noticed that since the beginning of 2017, many investment companies have entered the pet industry and invested huge funds to acquire pet hospitals in second-tier cities, and this year they have spread to third-tier cities. “The reaction of the capital market shows that the pet economy will be a hot spot in the near future and in the future. This is also confirmed in the market research process we did before planning this program. We have reason to believe that the next explosion of variety Or will be from the cute pet reality show."

Embrace big data, enter the parent-child experience service "new retail", and realize the industry "original force promotion"

With the development of national big data strategy, the acceleration of digital infrastructure, the integration and open sharing of data resources, the accelerated construction of digital China, and the action of big data development are being carried out in every industry and business. Under the cultural and entertainment ecosystem, relying on the intervention and application of big data and artificial intelligence technology, especially the big data analysis around IP, will bring efficiency improvement in every aspect of content creation, production, distribution, realization and consumption. Changes in business models have injected new vitality into the industry and reshaped the industry chain and value chain.

Jizhou (Shanghai) Data Information Service Co., Ltd. (hereinafter referred to as “Shuzhou Data”), which is owned by Yuye, is a forward-looking target for this emerging Internet + culture. Based on Internet data as the source and network literature as the starting point, the data of Zhouzhou is based on the field of culture and entertainment, relying on cutting-edge technologies such as big data and artificial intelligence to provide data, lyrics, marketing, consulting, copyright monitoring and publicity for governments, enterprises and individuals. Diversified services such as credit system construction and IP-related derivatives, and strive to become an industry big data analysis and service expert under the background of big culture. In 2017, the data of the boat completed the relevant basic reserve work. In 2018, Datak Data will continue to promote cooperation with external organizations, accelerate the creation of an IP big data service platform, and establish a new peak in Internet data in the development of new cultural formats and cultural industries.

Data on the "IP and Big Data" series of lectures

In the era of big data, online traffic has already finished the first half, and the value of offline traffic remains to be tapped. This is why the “new retail” format has become the “dualistic model” of offline stores and online e-commerce. For the cultural entertainment industry, the connection between online content production and offline experience scenes is also creating a “new consumer experience”. In the overall layout of the company's shares, as a film and television, games, variety and other online content production, the "line below entertainment" section is also starting to exert strength. Its wholly-owned subsidiary, Shanghai Xingyi Education Technology Co., Ltd. (hereinafter referred to as “Xingyi Education”), integrates the parent company's ecological resources and operational advantages, and creates a new cultural entertainment experience format around GICOTOWN Qike Town. Enter the parent-child experience of the "new retail" field of the service industry.

The road of 瀚叶 under the big culture

In 2017, Yuye shares took a gratifying first step on the road to cultural and entertainment transformation, which is inseparable from the overall social and economic trends.

According to the "2018 China's Pan-Entertainment Industry White Paper" published by the Ministry of Industry and Information Technology in March 2018, the output value of China's pan-entertainment core industry in 2017 was about 548.4 billion yuan, a year-on-year increase of 32%, and the proportion of the digital economy is expected to exceed 1/5. Become an important pillar of China's digital economy and an important engine for the development of the new economy.

According to the "Statistical Bulletin of National Economic and Social Development 2017" issued by the National Bureau of Statistics: In 2017, fixed assets investment (excluding farmers) in the cultural, sports and entertainment industry reached 732.7 billion yuan, an increase of 18.1% over the previous year. The per capita education, culture and entertainment consumption expenditure of the national residents was 2086 yuan, accounting for 11.4% of the total expenditure.

In other words, one-tenth of the income of each Chinese is used for cultural and entertainment consumption. The face of the company is undoubtedly a market full of great opportunities.

In April 2018, the Ministry of Culture issued the first "Digital Culture Industry" concept policy document "Guiding Opinions on Promoting the Innovation and Development of the Digital Culture Industry", which sent a clear signal to the society to encourage the development of the digital culture industry. Good policies have followed, and the development prospects of the cultural and entertainment industry are promising, investment and financing or climax.

Sun Wenqiu, vice chairman and president of Qiye Co., said, "In the future, the competition in the cultural and entertainment industry will enter the ecological competition from the single competition. Like the Internet, it will enter the more intense 'second half', resource integration, technology, and cross-border cooperation. It is the main battlefield of competition. In the future, 瀚叶股份 will increase its efforts in these areas, improve the synchronization of cultural entertainment and national policy development, give full play to high-tech initiative, seek cross-border cooperation of head resources, and improve 'content +Technology's twin-engine-driven 瀚叶股份大文娱乐生态圈."

Editor in charge: Kebang

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