Recently, the first review of the 11th China Sports Equipment Design Competition of "Jordan Cup" was held in Beijing. The competition was co-hosted by the China Fashion Designers Association and Jordan Sports Co., Ltd. A total of 20 sportswear design entries and 20 sets of sneaker designs were finalists.

The theme of this competition is “Basketball Dream Space”, which aims to hope that the participants will adhere to the practical concept of “tailored for Chinese consumers” and use unique design thinking to express basketball elements in sports, fashion, technology and innovation. Incorporate into the design of sports equipment to achieve a perfect blend. Since its launch in March this year, the organizing committee has received 1,133 works from 18 regions, including 913 sportswear and 220 sports shoes. The number of manuscripts has reached a record high.

Compared with previous years, this Jordan Cup contest has joined the lectures of colleges and universities. The professional designers of the company have gone deep into the Beijing Institute of Fashion Technology, Fuzhou University Xiamen Arts and Crafts College, China Women's College, Xiamen University of Technology and other famous colleges to carry out sports equipment design. The technical guidance not only strengthens the students' understanding of the special craftsmanship and professionalism, but also stimulates the enthusiasm of the participants to a certain extent, which has greatly increased the number of entries, and has also laid a good foundation for the cooperation between schools and enterprises. . At the same time, the theme of the competition was refined, starting with basketball and making the manuscript more directional. Jordan Sports has been paying attention to the development and innovation of basketball equipment. I hope that this proposition will cause designers to fully think about the love and design of basketball and basketball equipment, and interpret your basketball dream through different expression techniques and design ideas. space. At the same time, the judges also said that the competition for the professional sports is obviously better than the previous ones, but it can also be seen that because the propositions are clear, some designers' ideas are limited, and some artwork with similar design styles appears. The limitations of the players on sportswear, especially the design of the theme basketball equipment this season. Although the refinement of the theme makes some works less technical and difficult to achieve, it greatly enhances the players' grasp of the functional characteristics of sports.

The preliminary evaluation jury of the competition consists of senior experts and professors, professional designers and other relevant personnel.



Organizing Committee jury selected sports and footwear entries



Organizing Committee jury selected sportswear entries

As another highlight of this year, the 11th "Jordan Cup" has further enriched the awards. In addition to the shoes, gold, silver and bronze medals, and the outstanding awards of 34, the new market potential award and network popularity award ( At the same time, the number of shoes and shoes is increased.

Jordan Sports will also provide some technical, professional guidance and fabrics for garments for the finalists based on the current situation of the company; those who are sneakers can go to Jordan to make physical works. In addition, the finalists will also have the opportunity to get a valuable place to go to Jordan Sports Co., Ltd. for internship.

As a sports equipment design event that has been widely recognized and recognized by the industry, the “Jordan Cup” competition has been adhering to the idea of ​​tapping the power of original design and encouraging breakthrough and innovative works. As an important part of China International Fashion Week, it has successfully entered the 11th year since its inception in 2006. It not only provides a stage for creative showcases for the rookie designers, but also excavates many new developments for the Chinese sports equipment industry. The design elite has provided a strong impetus for enterprise innovation and development, and promoted the continuous improvement of China's sports equipment design level, and also allowed consumers to enjoy more fashionable and comfortable sports equipment. We hope that through the continuous efforts of the Jordan Cup contest, more and more designers will pay attention to the development and design of sportswear, and are willing to participate in the development of China's sports equipment industry!

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