On the afternoon of March 14, the “New Development of New Retail and New Intelligence – China National Textile Home Influence Forum” was held at the Shanghai National Convention and Exhibition Center. Forum guided by the China Household Textile Industry Association, "China Textile" magazine, "textile Time" magazine, China Textile Industry Association co-sponsored media center, in order to better cultivate local brands, enhance the right to speak Chinese textile industry entrepreneurs It aims to promote the positive energy of “passing the ingenuity and manufacturing” in the home textile industry, and advocates the enterprise spirit of perseverance and innovation.

Former Vice President of China National Textile and Apparel Council, former Chairman of China Household Textile Industry Association Yang Donghui, Executive Vice President of China Textile Industry Enterprise Management Association Yang Jun, Editor-in-Chief of China Textile Magazine Xu Hong, Jiangsu Chuancheng Clothing Co., Ltd. Zhu Cheng, Chairman of the Board, Liu Yuqiang, Deputy General Manager of Suzhou Qiongpai Rite Electronic Technology Co., Ltd., Mr. Shan Pengfei , General Manager of China National Textile Network , and more than 100 representatives of leaders, experts and textile companies, buyers, agents and mainstream media representatives The forum.

The forum was hosted by Wei Lin, director of the Media Center of the China National Textile and Apparel Council.

Former Vice President of China National Textile and Apparel Council, Yang Donghui, former president of China Household Textile Industry Association , delivered a speech at the forum. Yang Donghui gave his unique insights on the three “new” issues involved in the forum’s theme “New Development, New Retail, New Intelligence”. "In this era, how to talk about new things can't be overemphasized." He said that the home textile industry is closely related to people's lives, and today's new developments must also be closely related to the people's new expectations for a better life; "new retail" includes In the new channel of a larger scope, nowadays, not only online and offline, but also various forms such as micro-business, micro-supply, etc., this requires enterprises to open their horizons and adapt the new marketing model to the new format; "new intelligence" at any time everywhere are changing, intelligent textile needs from throughout the production, circulation to consumption.

In 2017, the home textile industry grew steadily. In 2018, the home textile industry is standing at a new starting point. The journey of a thousand miles begins with a single step. How to constantly adapt to the changing market demand, adjust the business ideas from the perspective of the three “new” aspects involved in this theme, and achieve steady development. It is a problem that our home textile enterprises should study in depth.

Yang Jun, executive vice president of China Textile Industry Enterprise Management Association , said in his speech that 2018 is the "starting year" for fully implementing the spirit of the 19th National Congress of the Communist Party of China. This year will also be the year of hope for China's textile industry to win a "new starting point", move to a "new height" and create a "new situation."

The new changes in the quality of development the industry put forward new requirements, not only to strengthen the all-round construction of environmental protection to promote sustainable development, combined with the "Made in China 2025" put forward the objectives and tasks, the textile industry is still full speed "smart manufacturing" In the process, the productivity system of China's textile industry is undergoing a comprehensive upgrade, and the labor competitive advantage is shifting from quantity to quality; Internet of Things technology, sensors, and intelligent manufacturing technologies are developing rapidly; data becomes an important resource, and the value of textile materials is continuously increasing, performance and function. , cost performance, availability, economy, environmental protection continue to improve - innovation and development has become an industry consensus.

As an important part of the textile industry, the home textile industry has put forward new requirements from the upstream fabrics to the terminal channels. In the new era, the focus of home textile enterprises will focus on three aspects: consumption, mode and technology. New retail and quality will become the key words for the development of the home textile industry.

New retail in the social economy

Zhu Cheng, Chairman of Jiangsu Chuancheng Clothing Co., Ltd., gave a keynote speech on “New Retail in Social Economy”. Zhu Cheng analyzes in a simple way, in the era of mobile Internet, it is necessary to have enough fish. To become a big fish that leads the group of fish, there must be the ability and method to bring these small fish together. "WeChat + chain + e-commerce " = social e-commerce, this new model needs to be step by step.

Zhu Cheng believes that the essence of social e-commerce is the upgrading of people-centered consumer demand. In the glory of the times, to seize these opportunities, now is the best time. What is the core value of an enterprise to analyze its own fist products? Then sell these products and values ​​and share them with the corresponding consumer groups. This is the power of social driving and transformation, and it is also one of the most powerful practical forces.

China National Textile Smart Manufacturing Challenges and Opportunities

Liu Yuqiang, deputy general manager of Suzhou Qiongpai Rite Electronic Technology Co., Ltd., gave a keynote speech on “China Textile Smart Manufacturing Challenges and Opportunities”. Liu Yuqiang talked about the evolution of the economy and the international society, the development history of Industry 4.0, and analyzed the production mode and profit model of flexible production. At the same time it introduced order management, equipment management, and production management details of the intelligent factory and to share the machine substitution of R & D results, as well as targeted development case of the practical benefits of conversion of the current situation. From “manufacturing” to “intellectual creation”, from theoretical guidance to corporate examples, Liu Yuqiang gave an experience sharing with differentiated individualized values.

Subsequently, the forum announced the winners of the 2018 “China National Textile Home Brand Media Influence Award” and the “China Textile Home Industry Smart Equipment Best Brand Award” . From the establishment, research, primary selection to final evaluation, this year's awards went to the market to conduct research and study, comprehensively surveyed the representative brands of China's textiles, and under the guidance of a set of scientific and rigorous indicator systems, organized by the association and the industry. Under the supervision of professional experts and more than 50 industry media, fashion media and other professional juries, the brand's publicity, social influence, consumer preferences and other indicators were scored comprehensively, and 25 winners were selected.

Among them, 23 were awarded the “China National Textile Home Brand Media Impact Award” . These companies have won their honors for their unique advantages. They are: Luolai Home Textiles, Boyang Home Textiles, Hengyuan Xiangjiafang, Hongdou Home Textiles, Fuanna Home Textiles, Lansiyu Home Textiles, Violet Home Textiles, Baodi Home Textiles, Blue Platinum Home Textiles, Golden Sun Home Textiles, Datang Home Textiles, Arctic Cashmere Home Textiles, Menglan Home Textiles Silk , MUJI, faucet home textile, matt towel, Vosges towel, Sanli towel, Yongliang towel, Jie Liya towel, Gaoyang Trade City and Chuancheng home . 23 companies can win this award, not only the brand's marketing and promotion for many years, the precipitation and sublimation of culture, but also the recognition of its product quality and consumer philosophy.

In addition, the high-quality development of the industry is inseparable from the technological innovation of smart devices. Intelligence, information technology, digital textile industry as an inevitable trend in the future development of the industry to achieve "technology, fashion, green," the new positioning, the transformation and upgrading of important promoter. This time, through the comprehensive media review, two “Best Brand Awards for Intelligent Equipment in China's Textile Home Furnishing Industry” were selected. They are: TPET, St. Ruisi .

New era, new journey, new action. I believe that "new development, new retail and new intelligence" - China National Textile Home Influence Forum is just a new starting point for the construction of a beautiful home, let us take this opportunity to open new glory along the footsteps of innovation.

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