Top jewellery brand Lani to enter China soon

The town of Valenca, in the Piedmont region of northern Italy, is familiar to the jewelry industry. As the center of the Italian jewelry industry, Valença has a reputation as a “jewelry holy place” and is the origin of the world-renowned traditional goldsmiths. As Valença's premier jewelry brand, Lani is world-renowned for its excellent craftsmanship tradition and “Made in Italy” style. Today, this timeless, top-notch jewelry brand is about to enter China.

Pure Genes from Valença - Italian goldsmiths' crafts originated in 1953. Italian luxury custom jewellery brand Lani was born in Valença after three generations of 60 years of development, not only in Valença. The jewellery workshop, regardless of design, mold, or polishing, inlaying, jewelry production of each link are completed independently, do not fake the hands of others, can be described as a true goldsmith spirit. Its tens of thousands of rubber molds have been archived, tens of thousands of pieces of jewelry design drawings and dozens of hand-painted drawings are rare soft assets of this high-end custom jewelry brand after three generations. These jewellery pieces not only reflect the evolution of the trend of time, but also always retain the unique style of Lani.

The fate of the Lani family and jewellery can be traced back to the beginning of the last century. The grandmothers of the founders of the Lani brothers (Gianfranco and Luigi) were involved in the jewellery industry. When the two brothers were very much conscientious, they did not think when they co-founded the Lani Fratelli brand. Such a jewelry brand born out of a small studio, after 60 years, can take a place in the international jewelry market.

At the end of the 1960s, gorgeous jewellery design style quickly expanded the reputation of Lani and became the exclusive jewelry designated by many influential families at that time. In the 1980s, the second generation descendants - the new generation of Lani brothers added new creative elements in addition to the traditional design style, and actively transformed the studio into a jewelry brand. With repeated attention in various international jewellery exhibitions, Lani, who is known for his designs, upholds the advanced customization services of European traditional design craftsmanship to the world, and is deeply cherished by politicians and celebrities.

Really Private Customs Come to China - A Handmade Legend of Top Jewelery Any of Lani's haute couture jewellery begins with a true natural gemstone, from precious stone selection, to hand-polished gold ornaments, to colorful jewelry. Design and inlay, and finally according to each guest's unique understanding of the jewelry and tailored to their needs, Lani's Italian charm is not only decorative decoration, but also invites guests to participate in the front of jewelry design, its aesthetic attitude, jewelry philosophy Feedback to the designer in advance to ensure that the final works of the world is unique.

Lani, who has already occupied a place in the world jewelry exhibition, once again broke through self and boldly innovated. The third generation of Lani family leaders decided to bring their elegant style and exquisite skills to China. When the Chinese and Western jewelry cultures collided with each other, when the traditional Italian jewelry design style came to the new Oriental market, Apennine's strong cultural atmosphere and historical accumulation, destined to this Italian jewelry brand will bring us more surprises.

Lani brings the essence of Italian jewelry art into China as an artistic conductor, bringing a higher level of exclusivity to domestic jewelry lovers, allowing consumers to enjoy the stunning charm of Italian jewelry design, which is bound to be China's jewelry industry belt. A fresh force.