Export to Domestic Market Accelerates Industry Reshuffle

Jewelry industry swings a wave of transformation and upgrading. Some enterprises, while doing a good job in foreign markets, have laid out the domestic market, seized the initiative of the market, and achieved a smooth transition in the process of transformation and upgrading.

"The market transformation is undoubtedly a good thing, at least to enhance the ability of companies to resist market risks."

Export from domestic sales to domestic sales

The idea is to change. To change the concept of jewelry companies. Today is not what you produce, I have to buy the era. Recognizing the change in supply and demand in the market is no longer in short supply. Domestic jewelry companies can no longer grapple with production. Foreign companies pay close attention to the impact of the combination of design, culture, and trends, and reflect in depth. It is necessary to go for production according to the needs of the customers, to make the products refined, to provide feedback on the customer's information, and to provide a variety of products.

The product will change. One must be conservative, and the products that are transferred to domestic sales must be changed according to the domestic customs and culture. Remove exaggerated, enlarged, more delicate, subtle, you can add different typical Chinese elements, such as Phoenix, plum, bamboo and chrysanthemum. Second, we must keep up with the trend, "The trend of the popular trend of jewelry is very short-lived and must be followed." "You from the Stars" came out and was greeted by the enthusiasm of girls in the streets, and many companies followed the trend and closely followed the market to quickly produce the same products as "You From the Stars." Such as "Thousand Songs in the same paragraph ring", "Thousands of Songs in the same paragraph" and a series of products sold in the market hot, swept away.

Accelerate industry reshuffle to listen to second and third line views

When asked about the future development of the jewelry industry, President Li also maintained an optimistic attitude and gave a unique insight: shuffle. The future development of the jewelry industry is bound to eliminate the traditional enterprises, and the core competition is mainly in product design, whether there is an excellent development team, and whether there is a sense of innovation. The traditional heavy production, waiting for the door will be eliminated.

Whether it is the future or the present, we must always listen to distributors and agents from all over the country, as well as feedback on the markets of the second, third and fourth tiers. The first-tier cities of Chinese jewelry wholesale mainly come from Guangzhou, Yiwu, and Qingdao, while feedback from other markets such as Shanghai, Beijing, Shenyang, etc. cannot be ignored. Although they are not the first-line market for jewelry, they are in contact with fashion and trends. They can learn more about fashion trends more quickly, and information from distributors and agents around the world can reflect the style of your products. The change of demand reminds you how to improve on the next step.

Cross-border integration with group development

The industry has developed from deeper channels through traditional methods such as wholesale and sit-in. The future business model is not limited to offline, but also the combination of online e-commerce and the joint development of franchising.

"If you still take a version to directly design and produce for the manufacturer, then you will be OUT," Li said. What is needed now is to break through the traditions of your thinking, jump into other industries to discover business opportunities, and find out more about the combination with jewelry and do something unexpected. Such as jewelry can be combined with beauty and beauty, can be combined with clothing and so on.

The development of the industry will inevitably require the elimination of non-designed, unbranded, and non-innovative enterprises, while the enterprises with good core strength will become better and better. In the competition of the industry, a new brand can be jointly formed; in the form of a group, the experience, design, creativity and production of many families can be combined to create a new brand and design a higher-end private custom jewelry.