Traditional professional market concludes O2O e-commerce

On November 1st, 2014, Zhujiang International Textile City signed a strategic cooperation agreement with Guangmao Tianxia.com, and the Guangzhou Canton Fair of the Canton Fair organized the "Zhujiang International Textile City Night - The 116th Canton Fair Textile and Apparel Purchaser and Zhujiang International Textile. City and Guangdong Entrepreneurs High-level Sourcing Negotiations, and held the Zhujiang International Textile City Brand Business Fashion Show on November 2nd at the Canton Fair platform.

The organizer of the event invited the Canton Fair merchants to come to the scene to participate in the matching meeting of the procurement transaction, and announced that they jointly created a new era of the new e-commerce model for the textile wholesale market O2O. The Pearl River International Textile City has been regarded by the industry as an innovation of the textile wholesale trading model and exploration of industrial transformation and upgrading. It has received strong support from the provincial, municipal and district government departments, and leaders at all levels have paid great attention and affirmation. Pearl River International Textile City's operational development and industrial transformation and upgrading proposed guidance.

With the rapid development of the economy and the textile industry, the traditional mode of “cash, spot, and on-the-spot” transactions is rapidly changing to modern modes such as “e-commerce, exhibition and trade, and logistics distribution”. The concept of O2O (online to offline) originates from the United States. It refers to online and offline linkages, offline business opportunities combined with the Internet, and the Internet as the marketing channel and front desk for physical store transactions. Li Kaifu once said bluntly that O2O will change China in the future. Once it is connected online and offline, it is a huge explosive force.

From the creation of the 2010 global textile e-commerce platform "Zhong Dabu Electronic Information Network" (), to today's integration with the Guangmao Tianxia and Canton Fair, Zhujiang International Textile City is a typical project for industrial transformation and upgrading in Guangzhou. Leading the 100 billion textile business district of Zonda University, it actively develops e-commerce and promotes “small room big business” through the form of online sample, order, transaction, and payment. It will soon create the most advanced O2O business model. The total construction area of ​​Pearl River International Textile City is 900,000 m2. It is a super-textile aircraft carrier that integrates 400,000 M2 textile specialty markets, six independent property offices, the only four-star business hotel in the shopping district, and CFD apartments, and actively develops high-end modern The service industry promotes industrial transformation and upgrading, accelerates the promotion and upgrade of the cloth market of the China University of Technology, and strives to become an integrated commercial project integrating R&D, design, brand release, fashion display, product testing, and headquarters base.