June 5, 2012 by the Jiangsu Gold Fox Fashion Co., Ltd. hosted the "men degree fashion degree" - brand strategy conference and the fall of 2012 new orders will be "held in Changshu International Hotel in Jiangsu.This event was National Ministry of Industry and Information Technology, Changshu City, leaders at all levels and the community wide attention, participants were SME Development Promotion Center Ministry of Industry and Information Technology Zheng Hong, deputy director of the Ministry of Industry and Information Technology SME Development Promotion Center Director Zhou Feng, China Garment The former vice president of the Association Chiang Kai-kit consultant, Jiangsu Provincial Garment Association Yu Bing, Changshu City People's Government Chen Huiliang, vice mayor of Changshu City Economic and Information Technology Commission Lu Jian-Da, director of the CPC Changshu Haiyu Town Party Secretary Deng Guohua, Changshu Textile and Apparel Association Guiwu Guoguang Secretary-General and chairman of Jiangsu Gold Fox Garments Co., Ltd. Chen Jinxiang, as well as nearly a thousand clothing franchisees and industry elites from all parts of the country.At the same time, the event attracted Hunan Satellite TV, light media, the Yangtze Evening News, Sina Network, Tencent and other media focus on the scene, the event tracking the whole story Move 2012 Brand Strategy This activity revolves around the brand new concept of "men have fashion degree", takes brand strategy release, new product introduction and presentation, awards and award ceremonies, exchange and cooperation as its core contents, comprehensively strengthens the business exchanges both inside and outside the industry, Enhance the cooperation and friendship.Fashion concept of dress, bold brand development concept, the scientific front of the brand upgrade strategy, a leap forward to promote gold Fox from the traditional commercial brand upgrade to a stylish business brand process, inspire franchisee and agent confidence, The scene was full of colorful, participating franchisees and agents representatives have enthusiastically orders, a great picture of the magnificent picture is gradually spread .A new model of the brand strength of the whole upgrade Gold Fox chairman Chen Jinxiang that " The brand is most afraid of halting, it requires an all-round, long-term strategic planning and professional, in-depth planning strategy. Lay peace of mind in the past results, never see a higher, broader, more beautiful blue sky. "In his view, China's fashion business men's market has a broad space for development. Since 2012 Gold Fox has dared to seize the new opportunities for the development of men's wear industry, through the implementation of extensive and profound innovative engineering and innovation strategy, to develop a new brand upgrade Strategic plan to balance wholesale sales to brand monopoly in the development of both the front structure of science and operation of the system to enhance the overall strength of the brand and strive to build the brand, formally entered the era of brand competition as the core, leading the Chinese business fashion men's brand The development of the road to promote gold Fox China's first brand in business men's fashion strategic goals! Chen Jinxiang, chairman and spokesman Zhou Huakang at the signing ceremony in this respect, Gold Fox implemented a series of major initiatives: First, by Force professional planning team, grasp the industry trends, accurately grasp the needs of consumers, develop a clear and feasible brand positioning strategy, pioneering the introduction of "men have fashion degrees" brand new concept; the second is to start the celebrity endorsement strategy, the famous singer Zhou Hua , A strong brand into fashion new force. Hand authority of the media, and comprehensively enhance the brand influence and credibility; the third is the industry elite jointly explore the high-end business model, the establishment of exclusive business model to wholesale monopoly, monopoly tree brand integration and improvement of terminal management, training standards, the largest Acting for different regions of the dealer tailored support strategies to improve store sales. Business model expert Luo Wenxuan Gold Fox men as the exclusive business model founder, he believes that this full range of integrated supply chain, channel Systematic business models of retailers and retailers are bound to bring a new look to the fashion business men's wear industry. The exclusive business model of Gold Fox is not based on imaginary imagination and falsification. Instead, it optimizes and reconstructs resources based on the strength of enterprises. Systematic differentiation of business model to build the core competitiveness of the brand, such a new model will surely win future business opportunities for the tremendous opportunities. Wind and rain Jiancheng brand history of seventeen years, the gold fox, is the process of growth , Is also the result of testimony. Seventeen years, "gold fox" men all the way from the original wholesale brand Metamorphosis into a retail brand, upgraded from a traditional commercial brand to a fashion business brand.Nowadays, the gold fox has long been targeting the brand development in China fashion business men NO.1, the brand off the road kicked off this quietly! Over the years, With a real fashion business men's fashion brand understanding of the ability to grasp, relying on the strong heritage of corporate culture and advanced management concepts, strong design and development strength, "gold Fox" sales of long-term maintained at more than 30% per year Of the increase.Nowadays, gold fox product design and research and development has been advanced to 10 months or so, walk in the forefront of the industry .This meeting, the Ministry of Industry also awarded the gold fox men's "Chinese business fashion men's brand research base" title , Gold Fox in the field of business fashion men's achievements made full affirmation, greatly enhance the gold fox people in China's business fashion men's brand development road to explore self-confidence and enthusiasm for fighting! I believe the gold fox will bring " Business fashion "dress concept, leading the men's clothing industry to a broader future!
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