At the beginning of last year, the international raw silk prices remained high, exceeding 42,000 yuan per ton, which directly determined the high price of silkworm cocoons, but also caused the cost of silk products to increase dramatically. This year, the prices of international raw silk have “dusted and droppedâ€. The average price per ton remained at only around RMB 32, and the price of silk cocoons also fell, which led to a sharp drop in market sales of silk products.
The silk industry is a traditional industrial chain that runs through agriculture, industry, and commerce, and involves many interest chains such as farmers, businesses, and commerce. In the past few days, the author went to Sanghai to visit the silkworm farmers and walked the workshops to explore the company, and visited the Jialing silk industry to cope with the fluctuating price of raw silk.
Three-dimensional mulberry garden:
Change "One Sang" to "Multilateral Sang"
To develop sericulture industry, we must not just stare at a mulberry tree. We must take the road of comprehensive development of mulberry gardens. "Zhang Conshun, your 65 kg dumplings, the unit price is 25 yuan/kg, a total of 1625 yuan, you count." June 8, Jialing In the district Wenfeng Street Office, Zhong Congjun villager Zhang Cong Shun received the money from the sale of silkworm cocoon in the hands of the acquisition staff from the post station. He said with emotion that last year, the average purchase price of Chunyu was 33 yuan/kg, and it actually fell by 8 yuan this year. . "A silkworm species produces about 45 kilograms, and I have 1.5 silkworms, which is 500 yuan less than last year's spring cocoon." Zhang Cong Shun said.
"As long as the mulberry tree is in, I have money to make." Zhang Cong Shun did not make more than 500 yuan for the sale, because he also has the same way of making money - Mulberry branch. Zhang Cong-hui, who had returned home, began to bind bundles of branches cut from mulberry trees. Under the roof of his house, there are densely stacked mulberries that are nearly 2 meters high.
“We used to burn all these twigs as firewood, and now it is 'turning waste into treasure'.†Zhang Cong Shun said that mulberry can be used as a raw material for processing and cultivating edible mushrooms. Prior to pruning mulberry branches, there are manufacturers ordering them in advance. . “At present, the minimum purchase price for Mulberry is 0.3 yuan/kg, and an annual output of mulberry mulberry mulberry mulberry is about 750 kilograms, and 2 acres of mulberry garden in my family can earn 450 yuan a year.†Zhang Congshun said cheerfully, plus some time ago Selling the old mulberry leaves and mulberry trees, the mulberry garden has given him an income of 10,000 yuan.
The decline in the purchase price of silkworm cocoon also did not affect the mood of silkworm farmer Chen Lin in Dabeishan Village, Xinmiao Township, Jialing District. His family raised a silkworm this year and harvested 40 kilograms of spring eels, earning 1,000 yuan at a price of 25 yuan/kg.
“Last month, my family had more than 200 kilos of mulberry harvested from more than 2 mu of fruit and harvested more than 1,000 yuan.†Talking about his “Sang Shu Jingâ€, Chen Linxi, a villager of Dabeishan Village in Xinmiao Township, swept his eyebrows. In 2010, he was Under the guidance of rural agricultural technicians, more than two acres of traditional leaf mulberries from their own homes were improved into fruit-leaf dual-use mulberries. When the mulberry is mature, the mulberry winery directly purchases mulberry at a price of 5 yuan per kilogram. "Now the mulberry tree is still in the fruit trial period. When it comes to the production period, the amount of results will be more, and the income will be even greater," said Chen Lin.
"The development of sericulture industry can not only stare at a mulberry tree, but also change the 'side mulberry' to 'multilateral mulberry', and take the road of comprehensive development of mulberry garden to enable silkworm cultivators not to destroy mulberry, cut mulberry, and mobilize the enthusiasm of silkworm mulberry sericulture. "In the past few years, in the promotion of the sericulture industry, Jialing District has made full use of the advantages of the mulberry groves in the region and used new technologies to raise silkworms, striving to create a "three-dimensional mulberry garden." If mulberry leaves are used to raise silkworms, silkworm cocoons and mulberry fruits are used to sell money, silkworm excrement is used to fertilize mulberry trees. After the abandoned mulberry is broken, it is used to make a bacterium bed. The bacteria can be grown on the bed of bacteria. The waste scum can be used to plant mulberry trees.
It is understood that if the traditional mulberry sericulture method is used, silkworm excrement, mulberry branches, mulberry fruits, etc. will be thrown away, and the income per mou of mulberry trees will be around 2,000 yuan. After adopting new technologies to raise silkworms, not only can the income per mu of mulberry trees be raised to around 10,000 yuan, but also 40% of the fertilizer can be saved for mulberry trees, and the net profit can reach 20%.
Hard work:
Change "one silk" to "wide silk"
Technological innovation runs through the entire production chain and realizes industrial technology upgrades. Only in this way can the company stand in an invincible position in the silk industry: “Chinese green silk, Italian technology, French productsâ€. Every year, China contributes 70% of its raw silk production to the world, but it is tens or even hundreds of times worse than the profits made by Italian and French companies.
What are the reasons? "Only the hard work, the upgrading of industrial technology, the enhancement of the technological content and added value of products, and the change of 'a silk' to a 'wide silk' can enhance the ability to resist risks and maximize the value of products." Sichuan Yige Wang Mingshu, general manager of Seoul Textile Co., Ltd. said.
“At present, their company has imported 82 sets of rapier looms from Italy.†said Wang Liang, 72, “Technology Engineer†of Igel. Traditional looms can produce silk fabrics with a width of 1.6 meters. The Arrowhead weaving machine can produce satin with a width of 3.2 meters. The small satin width is very limited in the deep processing of later products and can only produce shawls, handcuffs and other low-value traditional silk products. Wide silk fabrics can produce high value-added products such as beddings and clothes. The value of wide satin is 3 times that of traditional silk. If you add deep processing at a later stage, the added value will increase to 8 times.
In addition, the company also invested 172 million yuan from the introduction of the international advanced level of the "Gai Li" flat screen printing machine, the printing machine printing and dyeing the silk to the flower more accurate and more beautiful colors. “The length of an ordinary printing machine platen is only 50 meters, and the length of this printing machine platen is 100 meters, which is currently the longest silk printing machine in China. This silk printing machine is only one in our province.†said Wang Liang. The printing machine has the characteristics of high precision and smooth and precise printing. It ensures the fineness and richness of printing, greatly increasing the technical content of products and the added value of products, thus enhancing the ability of enterprises to participate in the competition in the international and domestic markets.
It is understood that at present, "Igel" and the University of Suzhou jointly developed a "memory card", basically solved the silk easy to wrinkle, poor ability to maintain the gloss, poor washing fastness, shrinkage, pilling and other "unresolved diseases ".
“To enter the field of deep processing of silk spinning garments, technological innovation runs through the entire production chain, and industrial technology upgrades are achieved so that companies can remain invincible in the competition.†According to Wang Mingshu, the profit margin of traditional silk products ranges from 3% to 5%. between. In recent years, the company has promoted product upgrading through technological transformation to maximize profits. Last year, the company's products reached a profit margin of about 10%.
Sichuan Shuncheng Textile Co., Ltd. is a humble younger brother in more than 200 silk spinning and garment enterprises in Nanchong. In recent years, it has rapidly grown from a “younger brother†to an industry’s “big brother.†Last year, the company’s satin products exceeded 7.2 million meters, and the production of silk sat among the top three in the country, achieving exports of 23 million US dollars, ranking the city’s silk exports for three consecutive years. the first.
“Technological innovation is the key.†Talking about the results, the company’s responsible person stated that the company has established a dedicated R&D center and has developed more than 20 new products each year. Constantly innovative products bring more and more markets and higher profits to the company. For example, the “28†silk fabrics developed by the company’s technical staff have not only a good feel for fabrics, but also a 10% reduction in costs; a new process that dyes black and warp yarns in the warp before weaving has been developed. Double palace fabrics.
Broaden the market:
Change "One Leg" to "Two Legs"
If the technical content is the lifeblood of silk products, then the market is the global financial crisis in 2008 when the meridians link lifebloods, leaving the country's silk industry in a “cold waveâ€. Wang Mingshu once went to the coast of Jiangsu and Zhejiang to “discover the wind†and witnessed the impact of the global financial crisis that evolved from the US subprime mortgage crisis on the local silk and silk clothing enterprises: Huzhou and Xiaoshan, Zhejiang Province, famous for silk and garment processing. Most of the small silk garment factories in Tongxiang and other places have closed down, and 80% of the export-oriented export-oriented silk garment enterprises have stopped production or their orders have dropped sharply...
"The single-leg approach to Europe and the United States market is definitely not achievable. It is necessary to follow the international and domestic 'two legs' parallel marketing model." Wang Mingshu recalled that before the global financial crisis in 2008, The products produced by Seoul-based companies are basically sold to developed markets in Europe and America, and are rarely sold in markets other than Europe and the United States and in the domestic market.
The shrinking market brought about by the global financial crisis has made them clearly see the harm of the "one leg" market. “Each egg can not be placed in the same basket.†Wang Mingshu said that since then, the company has begun to adjust the sales market pattern, starting from a single external-oriented type, to internal and external self-cultivation type, multi-species and multi-customer to deal with risks, foreign and domestic markets Take into consideration.
In the international market, while consolidating its markets in Europe and the United States, the company vigorously expanded markets in Southeast Asia, such as Southeast Asia, which are relatively less affected. Until now, various products of “Igel†have expanded from the original Switzerland to the United States, Canada, Germany, Japan, South Korea, India, Nepal and more than 40 countries.
At the same time, the other hand of "Igel" tightly grips the development of the domestic market. The company took the initiative to seek cooperation with more than 80 companies including Shenzhen Fuanna and Jiangsu Mengjie to establish processing and sales relations, and established sales points in 25 major cities such as Beijing, Shanghai and Wuhan.
Participating in the product fair is based on Gore's selling sword. “We will participate in at least one large-scale commodity fair every month on average.†Wang Mingshu said that at the trade fair, he can not only display his products, but also learn the advanced technologies of peer companies and develop new products. At present, the company has developed more than 50 varieties of products in the fields of silk fabrics, silk garments, home textiles, and tourism crafts.
By the end of last year, the company had successfully achieved a change in the sales market pattern. The ratio of sales in the international and domestic markets was adjusted to 4:6, which was previously 8:2. Last year, the company achieved sales revenue of 170 million yuan and profits of more than 16 million yuan.
For Shuncheng Textile, the global financial crisis that erupted in 2008 made them “blessed by the scourgeâ€. Because in the past it was the “little brother†in the industry, which led them to be unable to step into the European and American markets and had to seek development in the Indian and Pakistani markets and the African market. With the outbreak of the global financial crisis, the European and American markets are rapidly declining. Many previous industry “big brothers†have been hit hard. “Sung Shing Textile†can rely on the Indian and Pakistani markets and the African market to escape this robbery and take advantage of the situation. ,Bigger and stronger.
In recent years, “Sung Shing Textile†has further developed new products and increased the added value of products while actively consolidating the Indian and Pakistani markets, the African market, and began to enter the European and American markets. Last year, the company realized exports of 23 million U.S. dollars.
The silk industry is a traditional industrial chain that runs through agriculture, industry, and commerce, and involves many interest chains such as farmers, businesses, and commerce. In the past few days, the author went to Sanghai to visit the silkworm farmers and walked the workshops to explore the company, and visited the Jialing silk industry to cope with the fluctuating price of raw silk.
Three-dimensional mulberry garden:
Change "One Sang" to "Multilateral Sang"
To develop sericulture industry, we must not just stare at a mulberry tree. We must take the road of comprehensive development of mulberry gardens. "Zhang Conshun, your 65 kg dumplings, the unit price is 25 yuan/kg, a total of 1625 yuan, you count." June 8, Jialing In the district Wenfeng Street Office, Zhong Congjun villager Zhang Cong Shun received the money from the sale of silkworm cocoon in the hands of the acquisition staff from the post station. He said with emotion that last year, the average purchase price of Chunyu was 33 yuan/kg, and it actually fell by 8 yuan this year. . "A silkworm species produces about 45 kilograms, and I have 1.5 silkworms, which is 500 yuan less than last year's spring cocoon." Zhang Cong Shun said.
"As long as the mulberry tree is in, I have money to make." Zhang Cong Shun did not make more than 500 yuan for the sale, because he also has the same way of making money - Mulberry branch. Zhang Cong-hui, who had returned home, began to bind bundles of branches cut from mulberry trees. Under the roof of his house, there are densely stacked mulberries that are nearly 2 meters high.
“We used to burn all these twigs as firewood, and now it is 'turning waste into treasure'.†Zhang Cong Shun said that mulberry can be used as a raw material for processing and cultivating edible mushrooms. Prior to pruning mulberry branches, there are manufacturers ordering them in advance. . “At present, the minimum purchase price for Mulberry is 0.3 yuan/kg, and an annual output of mulberry mulberry mulberry mulberry is about 750 kilograms, and 2 acres of mulberry garden in my family can earn 450 yuan a year.†Zhang Congshun said cheerfully, plus some time ago Selling the old mulberry leaves and mulberry trees, the mulberry garden has given him an income of 10,000 yuan.
The decline in the purchase price of silkworm cocoon also did not affect the mood of silkworm farmer Chen Lin in Dabeishan Village, Xinmiao Township, Jialing District. His family raised a silkworm this year and harvested 40 kilograms of spring eels, earning 1,000 yuan at a price of 25 yuan/kg.
“Last month, my family had more than 200 kilos of mulberry harvested from more than 2 mu of fruit and harvested more than 1,000 yuan.†Talking about his “Sang Shu Jingâ€, Chen Linxi, a villager of Dabeishan Village in Xinmiao Township, swept his eyebrows. In 2010, he was Under the guidance of rural agricultural technicians, more than two acres of traditional leaf mulberries from their own homes were improved into fruit-leaf dual-use mulberries. When the mulberry is mature, the mulberry winery directly purchases mulberry at a price of 5 yuan per kilogram. "Now the mulberry tree is still in the fruit trial period. When it comes to the production period, the amount of results will be more, and the income will be even greater," said Chen Lin.
"The development of sericulture industry can not only stare at a mulberry tree, but also change the 'side mulberry' to 'multilateral mulberry', and take the road of comprehensive development of mulberry garden to enable silkworm cultivators not to destroy mulberry, cut mulberry, and mobilize the enthusiasm of silkworm mulberry sericulture. "In the past few years, in the promotion of the sericulture industry, Jialing District has made full use of the advantages of the mulberry groves in the region and used new technologies to raise silkworms, striving to create a "three-dimensional mulberry garden." If mulberry leaves are used to raise silkworms, silkworm cocoons and mulberry fruits are used to sell money, silkworm excrement is used to fertilize mulberry trees. After the abandoned mulberry is broken, it is used to make a bacterium bed. The bacteria can be grown on the bed of bacteria. The waste scum can be used to plant mulberry trees.
It is understood that if the traditional mulberry sericulture method is used, silkworm excrement, mulberry branches, mulberry fruits, etc. will be thrown away, and the income per mou of mulberry trees will be around 2,000 yuan. After adopting new technologies to raise silkworms, not only can the income per mu of mulberry trees be raised to around 10,000 yuan, but also 40% of the fertilizer can be saved for mulberry trees, and the net profit can reach 20%.
Hard work:
Change "one silk" to "wide silk"
Technological innovation runs through the entire production chain and realizes industrial technology upgrades. Only in this way can the company stand in an invincible position in the silk industry: “Chinese green silk, Italian technology, French productsâ€. Every year, China contributes 70% of its raw silk production to the world, but it is tens or even hundreds of times worse than the profits made by Italian and French companies.
What are the reasons? "Only the hard work, the upgrading of industrial technology, the enhancement of the technological content and added value of products, and the change of 'a silk' to a 'wide silk' can enhance the ability to resist risks and maximize the value of products." Sichuan Yige Wang Mingshu, general manager of Seoul Textile Co., Ltd. said.
“At present, their company has imported 82 sets of rapier looms from Italy.†said Wang Liang, 72, “Technology Engineer†of Igel. Traditional looms can produce silk fabrics with a width of 1.6 meters. The Arrowhead weaving machine can produce satin with a width of 3.2 meters. The small satin width is very limited in the deep processing of later products and can only produce shawls, handcuffs and other low-value traditional silk products. Wide silk fabrics can produce high value-added products such as beddings and clothes. The value of wide satin is 3 times that of traditional silk. If you add deep processing at a later stage, the added value will increase to 8 times.
In addition, the company also invested 172 million yuan from the introduction of the international advanced level of the "Gai Li" flat screen printing machine, the printing machine printing and dyeing the silk to the flower more accurate and more beautiful colors. “The length of an ordinary printing machine platen is only 50 meters, and the length of this printing machine platen is 100 meters, which is currently the longest silk printing machine in China. This silk printing machine is only one in our province.†said Wang Liang. The printing machine has the characteristics of high precision and smooth and precise printing. It ensures the fineness and richness of printing, greatly increasing the technical content of products and the added value of products, thus enhancing the ability of enterprises to participate in the competition in the international and domestic markets.
It is understood that at present, "Igel" and the University of Suzhou jointly developed a "memory card", basically solved the silk easy to wrinkle, poor ability to maintain the gloss, poor washing fastness, shrinkage, pilling and other "unresolved diseases ".
“To enter the field of deep processing of silk spinning garments, technological innovation runs through the entire production chain, and industrial technology upgrades are achieved so that companies can remain invincible in the competition.†According to Wang Mingshu, the profit margin of traditional silk products ranges from 3% to 5%. between. In recent years, the company has promoted product upgrading through technological transformation to maximize profits. Last year, the company's products reached a profit margin of about 10%.
Sichuan Shuncheng Textile Co., Ltd. is a humble younger brother in more than 200 silk spinning and garment enterprises in Nanchong. In recent years, it has rapidly grown from a “younger brother†to an industry’s “big brother.†Last year, the company’s satin products exceeded 7.2 million meters, and the production of silk sat among the top three in the country, achieving exports of 23 million US dollars, ranking the city’s silk exports for three consecutive years. the first.
“Technological innovation is the key.†Talking about the results, the company’s responsible person stated that the company has established a dedicated R&D center and has developed more than 20 new products each year. Constantly innovative products bring more and more markets and higher profits to the company. For example, the “28†silk fabrics developed by the company’s technical staff have not only a good feel for fabrics, but also a 10% reduction in costs; a new process that dyes black and warp yarns in the warp before weaving has been developed. Double palace fabrics.
Broaden the market:
Change "One Leg" to "Two Legs"
If the technical content is the lifeblood of silk products, then the market is the global financial crisis in 2008 when the meridians link lifebloods, leaving the country's silk industry in a “cold waveâ€. Wang Mingshu once went to the coast of Jiangsu and Zhejiang to “discover the wind†and witnessed the impact of the global financial crisis that evolved from the US subprime mortgage crisis on the local silk and silk clothing enterprises: Huzhou and Xiaoshan, Zhejiang Province, famous for silk and garment processing. Most of the small silk garment factories in Tongxiang and other places have closed down, and 80% of the export-oriented export-oriented silk garment enterprises have stopped production or their orders have dropped sharply...
"The single-leg approach to Europe and the United States market is definitely not achievable. It is necessary to follow the international and domestic 'two legs' parallel marketing model." Wang Mingshu recalled that before the global financial crisis in 2008, The products produced by Seoul-based companies are basically sold to developed markets in Europe and America, and are rarely sold in markets other than Europe and the United States and in the domestic market.
The shrinking market brought about by the global financial crisis has made them clearly see the harm of the "one leg" market. “Each egg can not be placed in the same basket.†Wang Mingshu said that since then, the company has begun to adjust the sales market pattern, starting from a single external-oriented type, to internal and external self-cultivation type, multi-species and multi-customer to deal with risks, foreign and domestic markets Take into consideration.
In the international market, while consolidating its markets in Europe and the United States, the company vigorously expanded markets in Southeast Asia, such as Southeast Asia, which are relatively less affected. Until now, various products of “Igel†have expanded from the original Switzerland to the United States, Canada, Germany, Japan, South Korea, India, Nepal and more than 40 countries.
At the same time, the other hand of "Igel" tightly grips the development of the domestic market. The company took the initiative to seek cooperation with more than 80 companies including Shenzhen Fuanna and Jiangsu Mengjie to establish processing and sales relations, and established sales points in 25 major cities such as Beijing, Shanghai and Wuhan.
Participating in the product fair is based on Gore's selling sword. “We will participate in at least one large-scale commodity fair every month on average.†Wang Mingshu said that at the trade fair, he can not only display his products, but also learn the advanced technologies of peer companies and develop new products. At present, the company has developed more than 50 varieties of products in the fields of silk fabrics, silk garments, home textiles, and tourism crafts.
By the end of last year, the company had successfully achieved a change in the sales market pattern. The ratio of sales in the international and domestic markets was adjusted to 4:6, which was previously 8:2. Last year, the company achieved sales revenue of 170 million yuan and profits of more than 16 million yuan.
For Shuncheng Textile, the global financial crisis that erupted in 2008 made them “blessed by the scourgeâ€. Because in the past it was the “little brother†in the industry, which led them to be unable to step into the European and American markets and had to seek development in the Indian and Pakistani markets and the African market. With the outbreak of the global financial crisis, the European and American markets are rapidly declining. Many previous industry “big brothers†have been hit hard. “Sung Shing Textile†can rely on the Indian and Pakistani markets and the African market to escape this robbery and take advantage of the situation. ,Bigger and stronger.
In recent years, “Sung Shing Textile†has further developed new products and increased the added value of products while actively consolidating the Indian and Pakistani markets, the African market, and began to enter the European and American markets. Last year, the company realized exports of 23 million U.S. dollars.
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