Small brands seize the international market to win the World Cup with pure YISHION

Pure Chairman Guo Donglin authorized the World Cup in 2006

As the only casual wear brand licensed to use the 2006 FIFA World Cup logo and its mascot, the company has captured the biggest business opportunity this year.

Into the "Yi-pure" store, bright colors, fashionable "YISHION pure" World Cup series of clothing placed in the most prominent position on the booth, mascot lions Grio embellishment. The "Yishion Pure" World Cup series has designed and produced corresponding men's and women's T-shirts based on the color of the uniforms of the major countries participating in the World Cup. A store manager said that the "Yishion Pure" World Cup series sold very well and had set a record of selling 400 T-shirts in a single day shop.

“Excellent product quality and a huge sales network are the main reasons why YISHION is pure and can get FIFA recognition.” “Yishion Pure” promotion manager Xu Quan said, “The quality inspection monitoring center established by 'Yishion' is China. The earliest start-up, the largest investment and the largest number of inspection projects in apparel companies." Dongyue Garment Co., Ltd., which owns this brand, has more than 3,000 franchised stores (affiliated stores) in the country, and also has franchise stores in Southeast Asia and the Middle East.

After this cooperation with FIFA, "Yishion Pure" also experienced an international standard management upgrade. According to Xu Quan, "The details of FIFA's authorization are very strict. How many varieties, numbers, colors, styles, media advertisements, store layouts, etc., must go through FIFA? Approved." "The quality of our products is not inferior to the quality of internationally renowned sportswear, otherwise FIFA will withdraw its authorization."

"Yishion Pure" is a CCTV reporter, editor and presenter at the site of the World Cup in Germany, as well as volunteers recruited through various competitions. A total of more than 500 large-scale World Cup reporters provide FIFA authorized clothing.

The World Cup football game is over, but the "Yishion Pure" internationalization road has only just begun. "The garment industry is a small problem, but each minor problem is not a minor problem," Xu Quan said in the authorization zone. When I came to harvest, I said. "Yishion Pure" plans to accelerate its entry into Europe, America, Japan and South Korea.