[China Glass Network] Joe Girard has been ranked in the top of the world's top sales for Gisney for 12 years. No one can break the sales record of 6 cars per day for 12 consecutive years. . Born in a poor immigrant family in the United States in 1928, Joe began to polish his shoes and make newsboys at the age of nine. He suffered from his father's insults and discrimination in the neighborhood, but his mother's love made him always believe in his value.
Joe has done more than 40 kinds of work, and he is not depressed after the bankruptcy. After suffering, he discovered that people must love themselves and love their profession. Only you can control your own life, to ignite the blazing fire of faith, and bravely try to explode the energy that surprises you. Before going to sleep every day, he will concentrate on reflection, summing up today and planning tomorrow's work. Here are the seven weapons that Joe Gillard summarized:
The former weapon is the 250 law , no matter how to offend any customer. There are 250 people standing behind each customer. These people are close relatives, friends, colleagues and neighbors. Every day, Joe keeps the 250 laws in mind, embraces the business-oriented attitude, controls his emotions at all times, and does not neglect customers because of the customer's martyrdom or his own bad mood.
The second type of weapon is a business card that flies and sells to everyone. Joe sent a business card everywhere, at least two at a time. When the restaurant paid the bill, he put the business card in the bill, and the business card was thrown into the air. Because it is unusual, it is more eye-catching. As long as one falls into the hands of people who want to buy a car, the commission earned will exceed the cost. Joe believes that every salesman must let people know what products he sells, so that he will get more opportunities.
The third weapon is to create customer profiles and learn more about customer information. In order to win customers' love, you must understand customers and collect various information of customers. At the beginning, he relied on only one phone and one pen to seize the opportunity to record the other's career, hobby-global brand network-good, buy car demand and other information. Later, he created a customer's card file, and recorded all the customer's information, their children, hobbies, education, duties, cultural background and other information. With these materials, you will know what they like, and they can make them talk loudly, be full of excitement, and dance... After the mood is comfortable, customers will never be disappointed.
The fourth weapon is the Hounds program , which turns customers into offline. After the business was completed, he handed over a stack of business cards and instructions for the hound plan to the customer. Tell the customer that if the introducer comes to buy a car, each car will receive a $25 reward after the transaction. Joe will then send a thank you card and a stack of business cards, and will send a letter each year to remind him that his previous commitments are still valid. If you find that a customer has a great influence, then you will redouble your efforts to develop it into a hound. The key to the plan is to keep the credit, to pay the customer $25 must pay, prefer not to pay the wrong. In 1976, the Hounds Program brought about 150 businesses to Joe. He paid $1400 for a hound and earned $75,000 for commission.
The fifth weapon is to promote the taste of the product and impress the customer with the experience. Joe always encourages customers to “smell the smell†of the new car, let the customer sit in the cab and personally touch the operation. If the customer lives nearby, he or she will be advised to drive home and let the family and friends experience it. According to Joe's experience, even those customers who have experienced it, even if they don't buy it at the time, will come to buy it soon. The experience of the new car has made it difficult for them to give up. Customers directly try, touch, and manipulate, attracting their senses and mastering their feelings.
The sixth weapon is honesty, and honesty is the better strategy for sales, especially for customers to verify afterwards. Joe is good at grasping the relationship between honesty and flattery. In addition to sincerity, a few compliments can make the atmosphere more enjoyable and the sales are easier to deal with.
The seventh weapon is a card per month , and Joe believes that sales are a continuous process.
The salesman will continue to care about the customer after the transaction, which will make the business bigger and bigger, and more and more customers. Joe will send a different card to the customer without interruption for 1 year and 12 months. The "I like you!" will always be printed on it. If 'Jogilad' appears in your home 12 times a year, you want to buy a car, you will naturally think of him.
In summary, Joe Gillard's seven weapons have both customer-oriented and relationship marketing concepts, database marketing and experience marketing practices, as well as bold and unique promotion methods, passion, sincerity and sharing of the principle of being a man These all indicate that the "king of sales" is by no means a name.
Frog Basket,Frog Gift Baskets,Wicker Frog Basket,Frog Shape Baske
Guangxi Pubei Jinliang Arts and Crafts Co.,ltd , https://www.arts-manufacturers.com