Quality - a topic often discussed in the shoe industry, but also a bottleneck restricting the development of the enterprise.
The external environment is still grim. More and more foreign trade shoe companies have reached the same consensus: external factors cannot be controlled. Only by starting from internal factors such as quality, technology and brand, and deepening their potential, can they survive, complete transformation and development. .
Quality = High Standard + Integrity When it comes to product quality, this is an old topic in the footwear industry. It is also a factor that can not be ignored in foreign trade shoe companies. It is reported that currently foreign trade shoe companies have placed it in the prime position without exception.
Quality is the foundation of the company, especially in the traditional industries such as shoes.
Aokang, as a well-known domestic and international brand enterprise, still wins consumers with quality. There are many small and medium-sized shoe and clothing enterprises in China, but few companies have truly become internationalized. The key factor is that there is no excellent product quality, and no proprietary brand. Quality is not only a manifestation of the core competitiveness of enterprises and industries, but also a manifestation of the degree of civilization of a country.
“In the future, the pressure on the development of export-oriented enterprises will be even greater.†Mr. Xu, who specializes in the foreign trade of the footwear industry, believes that the continuous rise in raw material prices this year has led to rising labor costs and constraints on companies, according to current export situation analysis. development of. In the current economic situation, shoe enterprises must use high-quality products to open up the market. It is reported that many visionary foreign trade shoe and clothing enterprises in Shishi have taken precautions in hardware and software, using the opportunity of *** appreciation to carry out equipment transformation and upgrades, in order to reduce costs and increase production capacity and product quality.
Technological innovation is no longer at the end of the improvement of quality. From qualified to high quality, what is needed is technology and innovation.
Under the background of intense competition from labor-intensive companies, only technological innovation can make an enterprise invincible. The author believes that if the conditions allow the domestic shoe companies can set up technology R & D centers abroad, tap high-potential R & D personnel, not only grasp the fashion trend, research and development of cutting-edge technology, but also in the quality, style and other details will be more careful, these Can add value to add highlights.
Counting well-known domestic companies, they are constantly innovating in products, technologies, and brands. For Cornell, innovation is also a lesson that needs to be taken seriously. "Cornai through technological innovation, enhance the technical content of export products, launched a series of technology research and development centered on comfort, such as business comfortable series of leather shoes developed for white-collar workers, using micro-capsule breathable, moisture absorption and shock absorption, vector shoes A number of patented technologies are available, such as high-grade, comfortable, and breathable, wet, shock-absorbing, etc.†said Zheng Laiyi, general manager of Cornai Group.
The success and failure behind the brand If the quality and technology are the tangible assets of the company, then the brand is the intangible asset that brings "premium effect". For shoe companies occupying half of the domestic market, the significance of the brand is beyond doubt. Now is the era of brand marketing, the competition of the enterprise is the competition of the brand, and the brand is a concentrated expression of the quality, reputation and image of a company.
Jing Laiyi, general manager of Kangnai Group Co., Ltd., deeply understands this, and he said: "In the transformation of foreign trade development, Kangnai has always insisted on taking the high-end and brand routes. Kangnai has established a fine production line to undertake international famous brands. High-end shoe orders, the average unit price reached 25 US dollars, several times higher than the average domestic unit price.†Zheng Laiyi introduced. Driven by the brand effect, Kangnai not only consolidated the dominant position of the traditional European and American markets, but also gradually expanded the territory of the emerging market share. In 2011, Cornell Group Co., Ltd.'s foreign trade exports increased by 47% year-on-year. Currently, there are more than 230 overseas stores in Kangnai. Zheng Laiyi predicts that in 2012 Conney’s foreign trade orders will grow by 30%.
The external environment is still grim. More and more foreign trade shoe companies have reached the same consensus: external factors cannot be controlled. Only by starting from internal factors such as quality, technology and brand, and deepening their potential, can they survive, complete transformation and development. .
Quality = High Standard + Integrity When it comes to product quality, this is an old topic in the footwear industry. It is also a factor that can not be ignored in foreign trade shoe companies. It is reported that currently foreign trade shoe companies have placed it in the prime position without exception.
Quality is the foundation of the company, especially in the traditional industries such as shoes.
Aokang, as a well-known domestic and international brand enterprise, still wins consumers with quality. There are many small and medium-sized shoe and clothing enterprises in China, but few companies have truly become internationalized. The key factor is that there is no excellent product quality, and no proprietary brand. Quality is not only a manifestation of the core competitiveness of enterprises and industries, but also a manifestation of the degree of civilization of a country.
“In the future, the pressure on the development of export-oriented enterprises will be even greater.†Mr. Xu, who specializes in the foreign trade of the footwear industry, believes that the continuous rise in raw material prices this year has led to rising labor costs and constraints on companies, according to current export situation analysis. development of. In the current economic situation, shoe enterprises must use high-quality products to open up the market. It is reported that many visionary foreign trade shoe and clothing enterprises in Shishi have taken precautions in hardware and software, using the opportunity of *** appreciation to carry out equipment transformation and upgrades, in order to reduce costs and increase production capacity and product quality.
Technological innovation is no longer at the end of the improvement of quality. From qualified to high quality, what is needed is technology and innovation.
Under the background of intense competition from labor-intensive companies, only technological innovation can make an enterprise invincible. The author believes that if the conditions allow the domestic shoe companies can set up technology R & D centers abroad, tap high-potential R & D personnel, not only grasp the fashion trend, research and development of cutting-edge technology, but also in the quality, style and other details will be more careful, these Can add value to add highlights.
Counting well-known domestic companies, they are constantly innovating in products, technologies, and brands. For Cornell, innovation is also a lesson that needs to be taken seriously. "Cornai through technological innovation, enhance the technical content of export products, launched a series of technology research and development centered on comfort, such as business comfortable series of leather shoes developed for white-collar workers, using micro-capsule breathable, moisture absorption and shock absorption, vector shoes A number of patented technologies are available, such as high-grade, comfortable, and breathable, wet, shock-absorbing, etc.†said Zheng Laiyi, general manager of Cornai Group.
The success and failure behind the brand If the quality and technology are the tangible assets of the company, then the brand is the intangible asset that brings "premium effect". For shoe companies occupying half of the domestic market, the significance of the brand is beyond doubt. Now is the era of brand marketing, the competition of the enterprise is the competition of the brand, and the brand is a concentrated expression of the quality, reputation and image of a company.
Jing Laiyi, general manager of Kangnai Group Co., Ltd., deeply understands this, and he said: "In the transformation of foreign trade development, Kangnai has always insisted on taking the high-end and brand routes. Kangnai has established a fine production line to undertake international famous brands. High-end shoe orders, the average unit price reached 25 US dollars, several times higher than the average domestic unit price.†Zheng Laiyi introduced. Driven by the brand effect, Kangnai not only consolidated the dominant position of the traditional European and American markets, but also gradually expanded the territory of the emerging market share. In 2011, Cornell Group Co., Ltd.'s foreign trade exports increased by 47% year-on-year. Currently, there are more than 230 overseas stores in Kangnai. Zheng Laiyi predicts that in 2012 Conney’s foreign trade orders will grow by 30%.
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